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Certificate of Retail Management

$999.00$1,299.00

Course Outline and Topics

Course Overview

The Certificate of Retail Management is an online professional development program that will equip graduates with the skills and knowledge to manage a retail business, multiple retail stores or departments, using a range of business strategies to deliver profitable results for the organisation.

In this online retail management and leadership course you will increase your understanding and competencies in managing large numbers of staff in different sections and locations. You will gain the leadership skills required to drive sales performance and manage a high performing team. You will also undertake strategic and operational planning, manage personal work priorities, drive retail profitability, and gain a comprehensive management skillset to ensure your retail management success.

Course Structure

Unit 1 - Plan and manage retail projects

  • Project scope
  • Project management
  • Project objectives
  • Force field analysis
  • Project funding
  • Project charter
  • Project management software
  • Administrative structure
  • Selecting the team
  • Leadership roles
  • Required resources
  • Project plan
  • Project plan approval
  • Communication skills
  • Risk management strategies
  • Contingency plans
  • Sustainability
  • Resource specification
  • Marketing approaches
  • Presentation formats
  • Evaluation methods
  • Project management tools
  • Monitor the project
  • Quality control systems
  • Financial control systems
  • Ensure objectives are achieved
  • Monitoring resources
  • Earned valued analysis
  • Clarify team roles
  • Coaching and mentoring
  • Building trust and respect
  • Positive behaviours
  • Project variations
  • Progress reports
  • Achieve project deliverables
  • Handover instructions
  • Direct changeover
  • Project evaluation
  • Assess project effectiveness
  • Project closure report
  • Project debrief

Unit 2 - Provide leadership to others

  • Organisation vision
  • Conveying good and bad news
  • Principles for conveying news
  • Individual and team input
  • Active consultation
  • Activities and targets
  • Key performance indicators (KPI’s)
  • Guide and coach teams
  • Demonstrate leadership
  • Leadership styles
  • Team structure
  • Positive role modelling
  • High-performance cultures
  • Team performance curve
  • Developing the team
  • Motivation
  • Difficult issues
  • Stages of conflict
  • Confronting difficult situations
  • Resolving conflict
  • Mediation / arbitration
  • Performance plan
  • Difficult conversations

Unit 3 - Drive retail profitability

  • Plan retail financials
  • Interpret budgetary and financial plans
  • Measure financial results
  • Patterns and trends
  • Improve financial performance
  • Strategies to decrease expenses
  • Return on investment
  • Financial contingencies
  • Budgetary changes
  • Responsibility accounting
  • Actual results
  • The cash flow cycle
  • Variance reporting
  • Contribution margin ratio
  • Budgetary reporting
  • Budget calendar
  • Improving financial performance
  • Pricing strategies / methods
  • Positive financial impact
  • Increasing productivity
  • Reducing labour spend
  • Budget negotiation procedures
  • Improving sales results
  • Achieving goals
  • Delegating tasks

Unit 4 - Lead the change process

  • Plan for change
  • Need or likelihood of change
  • Change and innovation
  • Types of organisational change
  • Managing change
  • Driving change
  • Leadership vs management
  • What to change
  • Opportunities and threats
  • Denial
  • Communicating change
  • Listening skills
  • Active and passive listening
  • Making change work
  • Gantt charts
  • Implement and embed change
  • Purpose and benefits
  • Roles and responsibilities
  • Lewin model
  • Kotter model
  • ADKAR model
  • Change leadership qualities
  • 10 characteristics of leaders
  • Effective change leadership
  • Selling the benefits of change
  • Maintain resources
  • Adopting new practices
  • 4 key variables of change
  • Deming’s PDCA Cycle Model
  • Change outcomes
  • Evaluate outcomes
  • Future improvements
  • Document lessons learnt
  • Graphic selection guidelines

Unit 5 - Strategic Planning in Retail

  • Analysing the operating environment
  • Organisation vision and mission
  • Future direction
  • Identifying trends
  • Influencing buying preferences
  • Trends in consumer behaviours
  • Industry best practices
  • Environmental analysis
  • SWOT analysis
  • Technology
  • Emerging products and services
  • Political, legal and ethical principles
  • Demographics
  • Customers
  • Future strategic position
  • Develop actions plans
  • Launching products or services
  • Maintaining market share
  • Increasing awareness of a product
  • Testing a product and focus groups
  • Business objectives
  • SCHEMES process
  • Resources and costs
  • Quantitative / qualitative evaluation criteria
  • Evaluating strategic plan
  • Communication of strategic plan
  • Language and terminology
  • Barriers to implementation
  • Refining strategic plan
  • Measuring performance
  • Expected outcomes
  • Complaints and interventions

Unit 6 - Manage risk in the retail environment

  • Establish risk context
  • Policies and procedures
  • Corporate governance
  • Strategy review
  • Strengths and weaknesses
  • Risk management scope
  • Objectives
  • KPI’s
  • Encourage contributions
  • External consultants
  • Checklist (before hiring a risk specialist)
  • Lessons learned from other projects
  • Market research
  • Public consultation
  • Fishbone diagrams
  • Process flowcharting
  • Markov model
  • Assess risks
  • Document occurring risks
  • Likelihood vs consequences
  • Risk matrix
  • Impact analysis
  • Risk treatment
  • Internal vs external stakeholders
  • Risk champions
  • Develop a business case
  • Manage assessed risks
  • Setting goals
  • Action plans
  • Risk recovery planning
  • Document risk management plan
  • Record storage
  • Two-way communication
  • Guidelines for talking about risk
  • Testing
  • Improvement plans
  • Continuous improvement
  • Best practice
  • Audits

Unit 7 - Manage sales teams

  • Sales team performance
  • Sales management
  • Report frequency
  • Customer needs
  • Up-selling and cross-selling
  • Closing
  • Service procedures
  • Sales
  • Costs and profits
  • Territory coverage
  • Product life cycles
  • Competition
  • Resources and expenses
  • Budgets
  • Sales training programs
  • Promotion
  • Annual reviews
  • Business ethics
  • Sales marketing ethics
  • The stakeholders
  • Monitor product pricing
  • Suppliers
  • Sales team objectives
  • Market share
  • Product portfolio analysis
  • Buying pattern analysis

Unit 8 - Manage operations to budget

  • Cost control
  • Cost reduction measures
  • Resource allocation
  • Budget control
  • Expenditure
  • Responsibility accounting
  • Accrual versus cash accounting
  • Managing financial information
  • Budget reporting
  • Profit and loss reports
  • Net profit figures
  • Budget deviations
  • Changes to budget allocations
  • Estimating costs and benefits
  • Budget preparation
  • Presenting accurate proposals
  • Business accounting systems
  • Budget targets and business policy
  • Business sales budgets
  • Variations to proposed targets
  • Review management systems
  • Budget performance and expenditure

Unit 9 - Manage people performance

  • Resource management
  • Allocate work
  • Consultation
  • Develop work plans
  • Performance management
  • Action plans
  • Project plans
  • Financial monitoring
  • Customer service
  • Key performance indicators
  • Risk assessment
  • Assess performance
  • Providing feedback
  • Recognition and acknowledgment
  • Equity, goal and motivation theory
  • Delegation
  • Training and development
  • Counselling
  • Provide coaching
  • Performance improvement
  • Progressive discipline
  • Warnings
  • Terminating staff
  • Unfair dismissal legislation

Assessment

Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.

Benefits

  • Become fully trained and improve your employment opportunities;
  • Recognised by employers as professional development;
  • Study online, anywhere via our elearning system;
  • Access to high-quality courses written by industry experts;
  • Interactive simulations for many programs;
  • All course materials provided online – no textbooks to buy;
  • Academic, tutor and technical support;
  • Easy to understand course content;
  • Unlimited elearning access with no expiry;
  • Certificate issued for your CV (hard copy provided); and
  • Tax deductible in most cases* See your tax advisor.

 

Payment Information

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$1,299.00