Find your new direction

  • 1300 76 2221
  • Australian owned and operated since 2008

Certificate of Business Development

$599.00$899.00

Course Outline and Topics

Course Overview

A demand for skills in business development continue to rise as the global business environment becomes increasingly complex.

The Certificate of Business Development is an online professional development program that will provide you with the skills and knowledge required in business development or sales to improve business results.

In this business development course, you will learn how to identify new business opportunities and develop strategies to expand your client base. You will develop the skills and knowledge to identify potential clients, learn proven prospecting methods and use a range of communication strategies and plans to enhance and build client relationships to meet and exceed business performance targets.

Course Structure

Unit 1 - Develop and implement business development strategies to expand client base

  • Identify potential clients
  • Marketing and promotional plans
  • The labour market
  • Past business relationships
  • The prospecting plan
  • Strategies for effectiveness
  • Initiate relationships with clients
  • Communication strategies
  • Assertive communication
  • Negotiation and sales techniques
  • Workplace diversity
  • Legislative requirements
  • Viable, realistic options to employer
  • Client business requirements
  • Problem solving
  • The legal model
  • Action plans
  • Preparing a tender or proposal
  • Solicited business proposal
  • 7 steps to produce a proposal
  • Manage client relationships
  • Proposal follow-up
  • Future work requirements
  • Visual / Oral emphasis
  • Contract characteristics
  • Negotiate business requirements
  • Client satisfaction
  • Performance monitoring plan (PMP)
  • Data analysis plans
  • Expanding client base
  • Assess established networks
  • Relationships with potential clients
  • Online business networking
  • Ishikawa diagrams

Unit 2 - Identify and plan sales prospects

  • Prospecting methods
  • Qualify methods
  • Evaluate strengths and limitations
  • The selling process
  • Warm and cold markets
  • Prospecting activities
  • Pull prospecting
  • Prospecting methods
  • Prospect lists
  • Current and previous customers
  • Cold calling
  • Target markets
  • Stage of life
  • Product life span
  • Early adopters
  • Qualifying leads and criteria
  • Buyer motives
  • Budgets
  • Buyer accessibility
  • Product affordability
  • Return for the seller
  • Legal compliance
  • Responsibilities
  • Prospect information
  • Recording systems
  • Systems and processing
  • The human element
  • Legislation
  • Effectiveness of system
  • Customer relationship management systems (CRMS)
  • Monitoring and evaluation
  • Individualised sales plans
  • Sales goals and quotas
  • SMART goals
  • Goal setting levels
  • Consultation structures
  • Leader boards
  • Customer contact
  • Plan individualised sales plan
  • Healthy and safety
  • Evaluation and adjustment
  • Celebrating achievements
  • Paperwork and reports
  • Routine reports
  • Sales orders
  • Facilitate record keeping
  • Workloads
  • Effective routines
  • Unanticipated events and activities
  • Reaction planning
  • Swallowing frogs
  • Time analysis
  • Prioritising steps
  • Non-productive sales activities
  • Managing interruptions
  • Saying ‘no’
  • Defrag your diary
  • Manage down-time
  • Weekly review and planning (WRAP)
  • Delegating tasks
  • Dealing with stress

Unit 3 - Lead the development of business opportunities

  • Business opportunities
  • Existing operations
  • Business trends
  • New business opportunities
  • Customer analysis
  • Opportunities and threats
  • SWOT analysis
  • Stakeholder consult
  • Organisational capacity
  • Capabilities
  • Business development plan
  • Feasibility studies
  • Market profile
  • Measuring risk
  • Compliance
  • Management responsibility
  • Fault tree analysis
  • Business goals
  • Business objectives
  • Finance
  • Leasing / hire purchase
  • Seek plan approval
  • Information systems
  • Six C’s of communication
  • Test business initiatives
  • Implement development plan
  • Communicate plan
  • Allocate resources
  • Internal / external suppliers
  • Inventory
  • Economic order quantity (EOQ)
  • Budgets / forecasting
  • Marketing roll-out
  • Evaluate development plans
  • Evaluate new business initiatives
  • Monitor waste
  • Measure KPI’s
  • Productivity / profitability
  • Review business development plan
  • Benchmarking
  • Problem solving

Unit 4 - Achieve sales results

  • Review sales targets
  • Achievable sales targets
  • Review sales performance
  • Sales strategies
  • SPACED benefits
  • Creating a sales environment
  • Team sales targets
  • Inventory control / methods
  • Human resources
  • Contingency plans
  • Team support
  • Training / coaching / mentoring
  • Resolve operational issues
  • Retail supply chains
  • Review sales targets
  • Monitor achievements
  • Poor performance
  • Performance counselling steps

Assessment

Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.

Blogs

8 Signs You’re Ready for a Career Change

Online Study? A Quick Guide To Check If It’s The Right Fit For You

Payment Information

Certificate Course

,

Benefits

  • Recognised by employers as professional development;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • Access to high-quality courses written by industry experts;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • Unlimited enrolment with no expiry;
  • Certificate of Attainment issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.
SKU: C00322 Category:

Career Pathways

Future growth

Strong

Unemployment

Low

  • Business Development Coordinator
  • Business Development Associate
  • Business Development Officer
 
PAY UPFRONT & SAVE
ENROL TODAY
  • Best value option
  • Includes unlimited access
  •  

$599.00

PAY AS YOU GO
PAYMENT PLAN
  • $150 deposit
  • $30/week
  • No credit checks required

$899.00