Are you looking to improve your social media marketing? A strong social media strategy is crucial in today’s highly competitive, content-driven, multi-platform playing field. If you want to ensure your social media efforts are productive and support your business goals, this social media course is ideal for you.
Social Media Strategy is an online professional development course that will help you develop a strong social media strategy for a business or personal account.
In this social media short course, you will learn how to determine social media requirements, establish objectives and priorities and create content calendars, video-based content and email marketing. You will also discover content development strategies, tracking and analysis tactics and how to support customer service on social channels.
On completion of this course, you will feel confident in creating a strong social media strategy for a business, organisation or personal account.
Course Structure
Unit - Social Media Strategy
- Strategic objectives
- Financial objectives
- Customer-centric objectives
- Human resource objectives
- Operational objectives
- Branding and marketing
- Customer engagement strategies
- Converting leads
- Target markets
- Social media targeting
- Behavioural targeting
- Social media trends
- Social media platforms
- Social media integration
- Maximising business exposure
- Building brand awareness
- Building online communities
- Social media policies
- Social media engagement
- Content guidelines
- Issues and crisis management
- Developing guidelines
- Legal and ethical considerations
- Marketing strategy
- Content development
- Customer engagemente strategies
- Customer service strategies
- Social media action plans
- Social media calendars
- Promotional strategies
- Key performance indicators (KPIs)
- Measuring success
- Tracking and analysing engagement
- Analysing social media reach
- Analysing captured data
- Monitoring and evaluation
Study Hours
Estimated duration 15 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 15 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
Yes! The cost for printed materials for this course is $50 per unit. Total cost for optional printed materials is: $50.00. Printed materials are available for purchase at any time and not require to complete this course. Everything you need to complete the course is provided online via our e-learning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Payment Options
Visa, Mastercard, BPAY and Direct Deposit
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:
- Social media manager
- Content creator
- Marketing assistant
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