Are you looking to improve your social media marketing? A strong social media strategy is crucial in today’s highly competitive, content-driven, multi-platform playing field. If you want to ensure your social media efforts are productive and support your business goals, this social media course is ideal for you.
Social Media Strategy is an online professional development course that will help you develop a strong social media strategy for a business or personal account.
In this social media short course, you will learn how to determine social media requirements, establish objectives and priorities and create content calendars, video-based content and email marketing. You will also discover content development strategies, tracking and analysis tactics and how to support customer service on social channels.
On completion of this course, you will feel confident in creating a strong social media strategy for a business, organisation or personal account.
Course Structure
Unit - Social Media Strategy
- Strategic objectives
- Financial objectives
- Customer-centric objectives
- Human resource objectives
- Operational objectives
- Branding and marketing
- Customer engagement strategies
- Converting leads
- Target markets
- Social media targeting
- Behavioural targeting
- Social media trends
- Social media platforms
- Social media integration
- Maximising business exposure
- Building brand awareness
- Building online communities
- Social media policies
- Social media engagement
- Content guidelines
- Issues and crisis management
- Developing guidelines
- Legal and ethical considerations
- Marketing strategy
- Content development
- Customer engagemente strategies
- Customer service strategies
- Social media action plans
- Social media calendars
- Promotional strategies
- Key performance indicators (KPIs)
- Measuring success
- Tracking and analysing engagement
- Analysing social media reach
- Analysing captured data
- Monitoring and evaluation
Study Hours
Estimated duration 15 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:
- Social media manager
- Content creator
- Marketing assistant
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