The internet can be an amazing marketing tool – but like any tool, it needs to be used properly! In today’s complex, rapidly changing and global marketplace, those that work in business need to know how to tailor their advertising efforts for different markets. This course is ideal for anyone involved in the marketing space, including those working for organisations and small business owners.
Introduction to Internet Marketingis an online professional development program that will introduce you to a variety of marketing, advertising and selling techniques using tools like SEO, online advertising, social media, and platforms like Facebook, Twitter, LinkedIn, WordPress and Pinterest.
In this online digital marketing course, you will study the psychology of internet marketing, the purpose of different applications, how to ensure you are using the appropriate mix of marketing techniques, and how to capture and convert customers.
You will also learn how to develop an effective internet marketing program, and create and use content including articles, blogs, newsletters and online ads.
On completion of this course, you will have enhanced your career prospects with a globally in-demand skill or, if you run your own business, ensure your digital internet marketing campaigns are both competitive and cut-through!
Unit - Internet Marketing
Unit 1 – Scope and nature of social media
Explore the possibilities of using social media for marketing a product
Recognise information overload
Become readily accessible
Video on the net
Audio on the internet
History of internet marketing
Risks of internet marketing
How well are you doing?- measuring your activities
Unit 2 – The psychology of internet marketing
How psychological theory applies to internet marketing?
Understanding how customers think and behave
Methods to encourage people to your site
Overcoming consumer resistance
Interacting and engaging with your customers
Capture and hold your viewer’s attention
Use of page title keywords
Unit 3 – Social media applications
What are the effective applications currently being used in social media?
Why use social media?
Purposes of social media
Social media variables
Ways of using social media
So why do people use social media to advertise their products?
The purposes of different applications
Unit 4 – Websites, advertising and other applications
How to properly utilise your web presence?
Ensuring the appropriate mix of online marketing techniques for your product
Types of internet marketing
Message to customers
Planning your website
Mobile friendly websites
Landing pages and microsites
Get the marketing mix right
Unit 5 – Capturing and converting customers
Establishing an appropriate online presence for marketing a product
Know how to utilise your online presence
Encouraging a connection
Setting up an online store
What do you need to set up an online store?
Tips to success
A business plan
A marketing plan
Steps in marketing plans
Unit 6 – Creating and using content
Determine what to create, how to create it and where to use it
Websites need information
Linking with social media
Clients giving you content
Unit 7 – Blogs and newsletters
How to develop and sustain effective online blogs and newsletters
What is a blog?
Unit 8 – Developing an internet marketing program
Learn how to develop a one year online marketing strategy for a new product
Apply what you have learnt online by developing an internet marketing program
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
My experience studying with Australian Online Courses was good. I enjoyed learning about the subjects and gained lots of knowledge during the course.
Also had good support from the tutors. I would consider completing another course at Australian Online Courses in the future.
V. Pantsoglou, Wheelers Hill, VIC | Certificate of Digital Marketing
I was satisfied with my experience as I was able to gain ready access to tutor assistance but also had the independence to study at my own pace. As a independent course, I feel as if I learned more as I had to research the information myself. However, I felt supported and gained assistance when needed.
C. Vernem, St Marys, NSW | Certificate of Digital Marketing
Studying with Australian Online Courses gave me the flexibility to complete field studies, tasks and assignments in my own time. I did not feel pressured at any time during my course to submit work until I was completely satisfied with my work. The course material was well presented and easy to follow. I would highly recommend Australian Online Courses to anyone who is looking to undertake online study with such a helpful and professional organisation. Thanks again.
J, Christmass, Madeley, WA
I have experienced: i) Extremely efficient online learning. ii) Quick marking ‘turn-around’ times. iii) Tutors who have been wonderfully approachable and helpful with any queries and concerns regarding course enrollment, assessments and/or subject matter. Overall, I am very satisfied with learning via Australian Online Courses. Thank you.
C, Garson, Toowoomba, QLD
Fantastic experience and was able to gain lots of knowledge.
J. Peirce, Busby, NSW
I have learnt a lot from this course. This course has helped me to manage my anger issues and look at things from a different perspective. I have learnt that my anger and the behaviour can affect others. I have learnt new ways on controlling and managing my emotions and anger. This is the first time i have attended an anger management course. I wish I had done this course earlier.
B. Murphy, Concord, NSW
The course content was relevant, interesting and appropriately paced.
K. Scott, Peachester, QLD
My experience was Australian Online Courses was excellent. I could complete the work at my own pace using the provided materials which were in a easy to access spot. The education has helped me formulate ideas for progressing a project I am currently trying to develop. Overall I am very satisfied with what I have experienced.
N. Haydon, Mount Peter, QLD
It was a very informative platform. The study material is very useful and assignments are practical based real life situations. I learned a lot and I try my best to improve myself with the help of this course.
A.Singh, Hoppers Crossing, VIC
I completed this course to develop my knowledge and skillset in policy development in hopes of progressing my career. Online study works best for me to allow me to continue working full time, and studying when it suits me. Assessments were marked quickly, and the content was engaging and beneficial. Thank you to AOC
S. Littlehales-Adey, Everton Hills, QLD
I enjoyed studying and I’m going to enroll for another course. The tutor was great and it was easy to understand.
A, Egia, Gatton, QLD
The best institute I have ever come through. Looking forward to enrolling in few other courses for a refresher.
M, Hussein, Fiji
I was grateful to be able to study at my own pace, so I could stop and start when I chose and be able to keep up with other commitments. I also appreciated the tutors responding to my queries in a timely manner.
M, Minchin, Wellard, WA
I have thoroughly enjoyed completing this course. I’ve learnt many valuable new skills, which will assist me in advancing my career. Thank you!
T. A, Waterson, Kellyville, NSW
It was amazing experience to do online course with this organisation. Everything comes very smooth and the portal is very user friendly.
Z, Yuan, Melrose Park, NSW
loved studying Australian Online Courses. The fact that you are able to complete the course and assessment in your own time is amazing! I started this course when I was heavily pregnant with my first child and have now completed it 6 months after he was born due to the fact that it is at your own pace!
B, Carr, Gold Coast, QLD
I absolutely loved it! It was easy to pick up so that I could learn and start a new career.
G, Moore, Cranbourne North, VIC
AOC was great. Study content was great and gave me all necessary information to complete the assessments and also gain a great understanding of the units. I also dealt with AOC support to extend my course and it was such an easy process and I was so glad to be able to do that without any issues.
A, Spezza, Hadfield, VIC
I loved my experience studying with Australian Online Courses.
K. Sclippa, Mareeba, QLD
Amazing learning opportunity, I love that I can complete the course at my own pace. The learning and the assignments provided me with a lot of insight and knowledge for my future career.
D. Drube, Singapore
My experience for studying with Australian Online Courses was excellent. All the information supplied to me was easy to understand. I would definitely come back to you to study another course if needed, in the future. Highly recommend.
E. Pearce, Advancetown, QLD
My experience with Australian online courses has been fantastic, I would highly recommend them to everyone I know. Professional and extremely helpful staff make studying online so much easier. I definitely would chose to study with Australian Online Courses again.
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Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
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Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.