International marketing is crucial to understanding how globalisation makes businesses, markets and people increasingly connected. Whether you’re expanding your business internationally or want to work abroad or for global companies, this course is ideal professional development for you!
Introduction to International Marketing is an online professional development course that explores the principles and theories in marketing goods and services to a global market.
In this international marketing course, you will learn how to plan promotions, create marketing plans and branding strategies, prepare personnel and resources, evaluate and monitor outcomes of marketing efforts and nurture client relationships for international markets.
You’ll also explore research and data analysis, ethics, feasibility analysis, product safety, revenue and return on investment, pricing and distribution plans, advertising standards and principles of the marketing mix.
On completion of this course, you will have a foundation understanding of international marketing strategies to market to a global market.
Course Structure
Unit 1 - Promote products and services to international markets
- Plan promotion
- International markets
- Task objectives
- Goals and timelines
- Aligning with legislation’
- Costs and budgets
- Target market
- Stakeholders
- Market plans – major source of information
- Promotional activities and strategies
- Marketing needs of the organisation
- Document the selection promotion for approval
- Action plans and schedules
- Marketing plan
- Prepare personnel and resources
- Organisational requirements and expectations
- Legal, regulatory requirements
- National icons
- Quality, ethics
- Assign responsibilities for evaluation
- Monitor and address variations
- Promotion evaluation
- Evaluate promotional outcomes
- Analysing the promotional plan
- Improvements and recommendations for promotional activities
- Cultural factors affecting promotions
- Client relationships
- Trade agreements
- The role of a World Trade Organisation
- Structure of a WTO agreement
- Marketing and branding strategy
- Segment a market
Unit 2 - Identify and evaluate marketing opportunities
- Marketing information
- Validating information
- Information analysis table
- Marketing opportunities – data analysis
- Reaching new markets
- Identifying new markets
- Lost prospects
- Current customers
- Analyse competitors
- Understanding the market
- Indirect opportunities
- Environmental factors
- Foreign markets
- Developing opportunities
- Opportunity analysis
- Five factors that influence markets and opportunities
- Marketing goals
- Evaluating opportunities
- Ethical principles
- Feasibility analysis
- Product safety
- Market gap
- Dependence on other products
- Customer usage
- Pressure from the competition
- Industry growth and stability
- Pricing and distribution plans
- Long term revenue
- Generating revenue
- Predicting the ROI
- Assessing opportunities
- Stakeholder feedback
- Collecting feedback
- Applying gathered feedback
- Changes to operations
- Resource requirements
- Staff and training
- Relevant legislation
- Codes of practices
- National standards
- Warranties and guarantees
- Do-Not-Call register
- Privacy legislation
- SPAM
- Advertising Standards Regulation
- Intellectual Property in Australia
- Principles of marketing and marketing mix
- Statistical methods and techniques
- Forecasting techniques
- Conjoint analysis
Study Hours
Estimated duration 30 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:-
- Marketing professionals
- Marketing Assistant
- Business owner (international expansion)
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