Event management is shifting to a digitalised, virtual and hybrid format to reach a global audience. Those with skills in virtual event management will be in demand for their ability to multiply event attendance and grow a global brand. Whether you’re an event planner or aspiring to join the industry, this course is ideal for you.
Certificate of Event Management (Virtual and Hybrid) is an online course that develops your skills to design, deliver and manage a virtual or hybrid event.
In this virtual event management course, you’ll learn to set the mood of a virtual event, arrange technology and equipment, plan marketing and promotional strategies, and implement costs and ticketing. You’ll also learn about social media, virtual tours, sales techniques, content curation and financial management for virtual and hybrid events.
On completion of this course, you’ll have developed the skills and knowledge to design and deliver a successful virtual or hybrid event.
Course Structure
Unit - Virtual & Hybrid Event Management
Unit 1 – Scope and Nature of Virtual Events
- Recent changes in the event sector
- Virtual events
- Advantages of virtual events
- Disadvantages of virtual events
- Hybrid events
- Advantages of hybrid events
- Disadvantages of hybrid events
- Differences between in person and virtual events
- Successful events that have gone from in person to online
- Challenges of delivering events
- Attention span
- Distractions
Unit 2 – Creating a Virtual Event
- Have clear goals from the start
- Using smart goals
- A specific goal is essential
- How will the virtual event be hosted?
- When will the event be hosted?
- Event considerations
- Promoting the virtual event
- Have a clear agenda
- Moderators should be available
- Have a trouble shooter
- Audience engagement
- Get feedback
- Event planning process – virtual events
- Event conception/purpose
- Set a date
- Create a plan
- Budget
- How will the event be hosted?
- Registration
- Determining staff requirements
- Technical resources
- Activities
- Data capture
- Invitations/promotion
- Marketing approaches
- Event day
- Evaluating the event
Unit 3 – Creating a Hybrid Event
- Internal and external hybrid events
- External hybrid events
- Internal hybrid events
- Creating a hybrid event
- Event goalsregistration
- Event registration
- Interesting content
- Time zones
- Virtual attendees’ content
- Venue selection
- Technology & equipment
- Transportation & logistics
- Venue size
- Food & beverage
- Health & safety
- Cost
- Co-ordination of people on the day
Unit 4 – Content Creation
- Creating engaging content
- Visual aids
- Examples of visual aids
- Don’t use a visual aid or media
- Do use a visual aid or media
- Developing an agenda
- Presentation selection
- Criteria for presentations
- Trade shows and exhibitions
- Creating a stand
Unit 5 – Building Participant
- As the popularity of hybrid and virtual events increase
- Challenges of maintaining participation online
- Challengers of creating events
- Presentation skills for online events
- Some general points on public speaking
- Volume, pitch, tone and projection (volume)
- Voice quality and health
- Dealing with nerves
- Be respectful of other cultures, genders etc
- Confidentiality and body language
- Eye movement / eye contact
- Facial expression
- Body placement and movement
- Gestures and hand movement
- Grooming and clothes
- Posture and movement
- Audience numbers
- Networking
- Using virtual breakout rooms
- Moderation of breakout rooms
- Online etiquette
- Social media ideas
- Choosing the right platform
- Social wall
- Hashtags
- Advertising and influencers
- Live Tweets
- Ama (ask me anything)
- Contests
- Social media applications
- Conferences/exhibitions
- Festivals
- Live stream
- Webinars/workshops
- Success pointers
- Use app features
- Moderators
- Troubleshooting and follow up
Unit 6 – Marketing
- Marketing approaches
- Digital marketing
- Email marketing
- Social media marketing
- Multimedia content
- Social media banners
- Virtual tours
- Linking to education
- Sales techniques
- Focusing on hybrid events
- What is being sold?
- Creating a comprehensive website
- Utilise stakeholders
Unit 7 – Managing Finances
- Costs for virtual and hybrid events
- Differences to traditional events
- Audio visual
- Virtual events platform
- Presenters
- Revenue streams
- Sponsorship
- Types of sponsorship
- Common types of sponsorships used in online and virtual events
- Considerations when considering sponsoring an event
- Considerations when approaching sponsors for an event
- Sponsorship metrics
- Ticketing and advertising
- Communicating value
- Attendee value
- Sponsor value
- Pricing strategies
- Early bird offers
- Developing packages
- Benchmarking
- Flexible pricing
- Packages for groups
Unit 8 – Technology Requirements
- Importance of technology for virtual & hybrid events
- Challenges of technology
- Lack of technical knowledge
- Connectivity
- Security
- Cost
- Preference of potential clientele
- Sourcing technology suppliers
- Accessibility for potential attendees
- Flexibility for the future
- Support
- Level of customisation
- Content type
- In-platform tools
- Analytics
- Outsourcing strategy
- Attendee technology
- Communicating with audiences ahead of the event
- Technology during the event
- Polls/voting
- Tasks
Unit 9 – Evaluation
- Evaluation tools
- Using smart goals
- Evaluating competitors
- Observations
- Evaluate the event – ask for feedback
- Evaluate the media attention
- Evaluate social media engagement
- Evaluating events – the people
- Evaluate the budget
- Different approaches to traditional events
- Managing feedback
- Stakeholder engagement
- What is a stakeholder?
- What is stakeholder engagement?
- A focus on sponsor engagement
Unit 10 – Special Project
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:-
- Event Manager
- Virtual Event Management
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