Market research plays an essential role in the collection of important information and data that drives business decision-making.
Market Research Analytics is an online professional development program that will give you an understanding of how market research is conducted, how it’s planned, how to identify and evaluate marketing opportunities and interpret market trends and development.
In this online market research course, you will gain the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations.
On completion of this course you will feel confident to add value to an organisation’s marketing efforts, pursue further studies in marketing or gain an entry-level role in this exciting industry sector.
Unit 1 - Assess marketing opportunities
What is the market?
Finding and selecting the target market
Knowing the starting point
Create a strategy
Business and marketing objectives
Structure and plans
Gaps in the market
Existing marketing clients
Review existing marketing clients and external environment
Research and document marketing opportunities
Perform a market segmentation
Criteria for market segments
Profiling the market
Analyse opportunities against marketing objectives
Branding and positioning
Planning and selecting a strategy
Budgets and common measures
Description of target market
Timelines measures and expected outcomes
Revise and feedback
Unit 2 - Plan market research
Market intelligence system
Customer-driven company culture
Determine research needs
Statement inclusion/ structure
Products and services
Market research objectives
Work breakdown structure (WBS)
Legislations and regulations
Data gathering methods
Data sources (primary and secondary)
Industry trade associations
Customer feedback channels
Social networking sites
Data editing and coding
Values and scoring
Specialist software packages
Data processing services
Decision on data types
Data quality and validity
Market research plan
Estimate and timelines
Potential research issues
Make or buy analysis
Plan design and approval
Sell the plan
Unit 3 - Identify and evaluate marketing opportunities
Business to business marketing
Potential new markets
Potential marketing opportunities
Rank marketing opportunities
Return on investment
Changes to current operations
New marketing opportunities
Unit 4 - Interpret Market Trends and Developments
The research processes
Trends and developments
Factor and cluster analysis
Time series analysis
Pie charts, bar graphs and histograms
Performing qualitative analysis
Analysing market performance
Potential opportunities or threats
Analysing performance data
Over and underperforming products and services
Product life cycles – The 4 phases
Product performance testing
The Boston Matrix
Buying pattern analysis
Forecasting market needs
The need to forecast
Preparing reports on market data
Legends and labels
Getting other opinions
Keeping it simple
Tips in using visual presentations
Reporting on data
Submitting and presentation of reports
Estimated duration 60 Hours
Course Delivery and Start
Start anytime, self-paced and 100% Online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
It was a well structured and educational course
D. Lee, Mill Park, VIC | Market Research Analytics
Studying with Australian Online Courses gave me the flexibility to complete field studies, tasks and assignments in my own time. I did not feel pressured at any time during my course to submit work until I was completely satisfied with my work. The course material was well presented and easy to follow. I would highly recommend Australian Online Courses to anyone who is looking to undertake online study with such a helpful and professional organisation. Thanks again.
J, Christmass, Madeley, WA
I have experienced: i) Extremely efficient online learning. ii) Quick marking ‘turn-around’ times. iii) Tutors who have been wonderfully approachable and helpful with any queries and concerns regarding course enrollment, assessments and/or subject matter. Overall, I am very satisfied with learning via Australian Online Courses. Thank you.
C, Garson, Toowoomba, QLD
Fantastic experience and was able to gain lots of knowledge.
J. Peirce, Busby, NSW
I have learnt a lot from this course. This course has helped me to manage my anger issues and look at things from a different perspective. I have learnt that my anger and the behaviour can affect others. I have learnt new ways on controlling and managing my emotions and anger. This is the first time i have attended an anger management course. I wish I had done this course earlier.
B. Murphy, Concord, NSW
The course content was relevant, interesting and appropriately paced.
K. Scott, Peachester, QLD
My experience was Australian Online Courses was excellent. I could complete the work at my own pace using the provided materials which were in a easy to access spot. The education has helped me formulate ideas for progressing a project I am currently trying to develop. Overall I am very satisfied with what I have experienced.
N. Haydon, Mount Peter, QLD
It was a very informative platform. The study material is very useful and assignments are practical based real life situations. I learned a lot and I try my best to improve myself with the help of this course.
A.Singh, Hoppers Crossing, VIC
I completed this course to develop my knowledge and skillset in policy development in hopes of progressing my career. Online study works best for me to allow me to continue working full time, and studying when it suits me. Assessments were marked quickly, and the content was engaging and beneficial. Thank you to AOC
S. Littlehales-Adey, Everton Hills, QLD
I enjoyed studying and I’m going to enroll for another course. The tutor was great and it was easy to understand.
A, Egia, Gatton, QLD
The best institute I have ever come through. Looking forward to enrolling in few other courses for a refresher.
M, Hussein, Fiji
I was grateful to be able to study at my own pace, so I could stop and start when I chose and be able to keep up with other commitments. I also appreciated the tutors responding to my queries in a timely manner.
M, Minchin, Wellard, WA
I have thoroughly enjoyed completing this course. I’ve learnt many valuable new skills, which will assist me in advancing my career. Thank you!
T. A, Waterson, Kellyville, NSW
It was amazing experience to do online course with this organisation. Everything comes very smooth and the portal is very user friendly.
Z, Yuan, Melrose Park, NSW
loved studying Australian Online Courses. The fact that you are able to complete the course and assessment in your own time is amazing! I started this course when I was heavily pregnant with my first child and have now completed it 6 months after he was born due to the fact that it is at your own pace!
B, Carr, Gold Coast, QLD
I absolutely loved it! It was easy to pick up so that I could learn and start a new career.
G, Moore, Cranbourne North, VIC
AOC was great. Study content was great and gave me all necessary information to complete the assessments and also gain a great understanding of the units. I also dealt with AOC support to extend my course and it was such an easy process and I was so glad to be able to do that without any issues.
A, Spezza, Hadfield, VIC
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K. Sclippa, Mareeba, QLD
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D. Drube, Singapore
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Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
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Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.