Market research plays an essential role in the collection of important information and data that drives business decision-making.
Market Research Analytics is an online professional development program that will give you an understanding of how market research is conducted, how it’s planned, how to identify and evaluate marketing opportunities and interpret market trends and development.
In this online market research course, you will gain the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations.
On completion of this course you will feel confident to add value to an organisation’s marketing efforts, pursue further studies in marketing or gain an entry-level role in this exciting industry sector.
Course Structure
Unit 1 - Assess marketing opportunities
- Identify marketing opportunities
1.1 Select target market according to task requirements and in consultation with required personnel
1.2 Establish marketing objectives, organisational structure, and business and marketing plans according to task and organisational requirements
1.3 Review existing marketing clients and external environment for gaps and opportunities
1.4 Research and document marketing opportunities according to target market
- Analyse opportunities
2.1 Perform a market segmentation according to task requirements
2.2 Identify relevant marketing factors for analysis of market segmentation according to task requirements
2.3 Review market segments against identified marketing factors
2.4 Identify opportunities for focus of marketing efforts
- Evaluate opportunities
3.1 Analyse opportunities against marketing objectives
3.2 Select preferred marketing opportunities in consultation with relevant personnel
3.3 Document opportunities for presentation to management
Unit 2 - Plan market research
- Market research
- Market intelligence system
- Communications
- Customer-driven company culture
- Enterprise activity
- Best practice
- Forecasting
- Sales data
- Financial data
- Determine research needs
- Market segmentation
- Problem definition
- Statement inclusion/ structure
- Potential competitors
- Customer profiles
- Products and services
- Promotions
- Market research objectives
- Define objectives
- Situation analysis
- Marketing mix
- Project scoping
- Project justification
- Deliverables
- Success criteria
- Work breakdown structure (WBS)
- Completion criteria
- Constraints
- Legislations and regulations
- Staff consultation
- SWOT analysis
- SMART objectives
- Data gathering methods
- Data sources (primary and secondary)
- Qualitative information
- Government statistics
- Industry trade associations
- Customer feedback channels
- Consumer behaviour
- Mystery shopping
- Social networking sites
- Data editing and coding
- Statistical data
- Values and scoring
- Specialist software packages
- Data processing services
- Decision on data types
- Data quality and validity
- Market research plan
- Estimate and timelines
- Budget
- Plan feasibility
- Research design
- Secondary research
- Cost-benefit assessment
- Potential research issues
- Make or buy analysis
- Budget constraints
- Plan design and approval
- Sell the plan
Unit 3 - Identify and evaluate marketing opportunities
- Marketing opportunities
- Business needs
- Business to business marketing
- Potential new markets
- Innovative approaches
- Potential marketing opportunities
- Knock-out factors
- Ethical principles
- Rank marketing opportunities
- Financial viability
- External factors
- Return on investment
- Changes to current operations
- Resource requirements
- Re-tooling
- New marketing opportunities
Unit 4 - Interpret Market Trends and Developments
- Statistical analysis
- The research processes
- Trends and developments
- Trend analysis
- Data
- Target market
- Market segment
- Factor and cluster analysis
- Analysis
- Interpreting data
- Multivariate analysis
- Time series analysis
- Pie charts, bar graphs and histograms
- Performing qualitative analysis
- Data quality
- Analysing market performance
- Potential opportunities or threats
- Competitor analysis
- Comparative analysis
- Competitive analysis
- Competitor profiling
- Analysing performance data
- Over and underperforming products and services
- Product life cycles – The 4 phases
- Product performance testing
- The Boston Matrix
- Buying pattern analysis
- Forecasting market needs
- The need to forecast
- External trends
- Forecasting models
- Capacity needs
- Information sources
- Preparing reports on market data
- Presenting data
- Chart elements
- Legends and labels
- Getting other opinions
- Using colours
- Keeping it simple
- Word count
- Tips in using visual presentations
- Reporting on data
- Submitting and presentation of reports
- Structuring reports
Assessment
Assessment Information
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
It was a well structured and educational course
D. Lee, Mill Park, VIC | Market Research Analytics
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 60 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
Yes! The cost for printed materials for this course is $50 per unit. Total cost for optional printed materials is: $200.00. Printed materials are available for purchase at any time and not require to complete this course. Everything you need to complete the course is provided online via our e-learning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Marketing Assistant
- Administration Coordinator – Market Research
- Market Research Internship
Related Blogs
