Market research plays an essential role in the collection of important information and data that drives business decision-making.
The Certificate of Market Research and Analysis is an online professional development program that will give you an understanding of how market research is conducted, how it’s planned, how to identify and evaluate marketing opportunities and interpret market trends and development.
In this online market research course, you will gain the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations.
On completion of this course you will feel confident to add value to an organisation’s marketing efforts, pursue further studies in marketing or gain an entry-level role in this exciting industry sector.
Unit 1 - Conduct market research
Conduct desk research
Gather market information
Source quality material
Develop research methodology
Factor and cluster analysis
Assessment and analysis
Unit 2 - Plan market research
Market intelligence system
Customer-driven company culture
Determine research needs
Statement inclusion/ structure
Products and services
Market research objectives
Work breakdown structure (WBS)
Legislations and regulations
Data gathering methods
Data sources (primary and secondary)
Industry trade associations
Customer feedback channels
Social networking sites
Data editing and coding
Values and scoring
Specialist software packages
Data processing services
Decision on data types
Data quality and validity
Market research plan
Estimate and timelines
Potential research issues
Make or buy analysis
Plan design and approval
Sell the plan
Unit 3 - Identify and evaluate marketing opportunities
Business to business marketing
Potential new markets
Potential marketing opportunities
Rank marketing opportunities
Return on investment
Changes to current operations
New marketing opportunities
Unit 4 - Interpret Market Trends and Developments
The research processes
Trends and developments
Factor and cluster analysis
Time series analysis
Pie charts, bar graphs and histograms
Performing qualitative analysis
Analysing market performance
Potential opportunities or threats
Analysing performance data
Over and underperforming products and services
Product life cycles – The 4 phases
Product performance testing
The Boston Matrix
Buying pattern analysis
Forecasting market needs
The need to forecast
Preparing reports on market data
Legends and labels
Getting other opinions
Keeping it simple
Tips in using visual presentations
Reporting on data
Submitting and presentation of reports
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
Twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 60 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
Yes! The cost for printed materials for this course is $50 per unit.Total cost for optional printed materials is: $200.00. Printed materials are optional and not required to complete the course. Everything you need to complete the course is provided online via our e-learning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.