Certificate of Market Research and Analysis

• Conduct desk research
• Gather market information
• Source quality material
• Develop research methodology
• Target market
• Factor and cluster analysis
• Data collection
• Quantitative analysis
• Recruit respondents
• Segments
• Survey tools
• Confidentiality
• Assessment and analysis
• Research reports

• Market research
• Market intelligence system
• Communications
• Customer-driven company culture
• Enterprise activity
• Best practice
• Forecasting
• Sales data
• Financial data
• Determine research needs
• Market segmentation
• Problem definition
• Statement inclusion/ structure
• Potential competitors
• Customer profiles
• Products and services
• Promotions
• Market research objectives
• Define objectives
• Situation analysis
• Marketing mix
• Project scoping
• Project justification
• Deliverables
• Success criteria
• Work breakdown structure (WBS)
• Completion criteria
• Constraints
• Legislations and regulations
• Staff consultation
• SWOT analysis
• SMART objectives
• Data gathering methods
• Data sources (primary and secondary)
• Qualitative information
• Government statistics
• Industry trade associations
• Customer feedback channels
• Consumer behaviour
• Mystery shopping
• Social networking sites
• Data editing and coding
• Statistical data
• Values and scoring
• Specialist software packages
• Data processing services
• Decision on data types
• Data quality and validity
• Market research plan
• Estimate and timelines
• Budget
• Plan feasibility
• Research design
• Secondary research
• Cost-benefit assessment
• Potential research issues
• Make or buy analysis
• Budget constraints
• Plan design and approval
• Sell the plan

• Marketing opportunities
• Business needs
• Business to business marketing
• Potential new markets
• Innovative approaches
• Potential marketing opportunities
• Knock-out factors
• Ethical principles
• Rank marketing opportunities
• Financial viability
• External factors
• Return on investment
• Changes to current operations
• Resource requirements
• Re-tooling
• New marketing opportunities

• Statistical analysis
• The research processes
• Trends and developments
• Trend analysis
• Data
• Target market
• Market segment
• Factor and cluster analysis
• Analysis
• Interpreting data
• Multivariate analysis
• Time series analysis
• Pie charts, bar graphs and histograms
• Performing qualitative analysis
• Data quality
• Analysing market performance
• Potential opportunities or threats
• Competitor analysis
• Comparative analysis
• Competitive analysis
• Competitor profiling
• Analysing performance data
• Over and underperforming products and services
• Product life cycles – The 4 phases
• Product performance testing
• The Boston Matrix
• Buying pattern analysis
• Forecasting market needs
• The need to forecast
• External trends
• Forecasting models
• Capacity needs
• Information sources
• Preparing reports on market data
• Presenting data
• Chart elements
• Legends and labels
• Getting other opinions
• Using colours
• Keeping it simple
• Word count
• Tips in using visual presentations
• Reporting on data
• Submitting and presentation of reports
• Structuring reports

When you study with Australian Online Courses, you will be assessed using a competency-based training method.

Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.

In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.

If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.

In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.

• Professional development that is widely recognised and respected;
• Improve your employment opportunities;
• Study online, anywhere via our elearning system;
• High-quality professional development programs written by industry experts;
• No entry requirements;
• All course materials provided online – no textbooks to buy;
• Unlimited tutor support;
• Easy to understand course content;
• Twelve (12) months’ access, with extensions available upon application (fees apply);
• Certificate of Attainment/Completion issued for your CV (hard copy provided); and
• Course may be tax deductible; see your tax advisor.

The approximate study hours for this course is 60 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).

Yes! The cost for printed materials for this course is $50 per unit. Total cost for optional printed materials is: $200.00. Printed materials are optional and not required to complete the course. Everything you need to complete the course is provided online via our e-learning system.

You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!

Credit card: Within 60 mins during business hours.

BPAY: Within 1-2 working days.

Internet Banking: Within 1-2 working days.

Cheque/Money Order: Upon receipt of mailed cheque.

Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.

No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.

Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.

Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.