People with business psychology knowledge and skills are an incredibly valuable asset to organisations and businesses that are focused on continuous improvement and business growth.
The Certificate of Business Psychology is an online professional development program designed to develop your leadership, marketing and business coaching skills through exploring the relationship between people and work.
In this online business psychology course, you will gain an understanding of the behaviour of both employers and business users, and how to apply these insights in the workplace and business environment to enhance employee morale and business productivity.
You will learn about marketing psychology, which explores buyer behaviour or the motivations of people as consumers. You’ll also discover how to help clients develop strategies to achieve goals and develop their business potential as a business coach.
On completion of this course, you will have a foundation knowledge of how and why people behave in certain ways, specifically in the workplace and as consumers.
Course Structure
Unit 1: Industrial Psychology
- Introduction
- Free Will versus Determinism
- Developmental and Interactive Expressions of Behaviour
- Nature versus Nurture
- Influence of Environment on Learning Behaviour
- Modelling and Conformity
- Conditioning involves Certain Environmental Factors which Encourage Learning to Take Place
- Classical Conditioning
- Operant Conditioning
- Reinforcement & Punishment
- Understanding the Employees Thinking
- Sensation and Perception
- Thinking and Day Dreaming
- The Gestalt Approach
- Unconscious and Conscious Psychic Elements
- Explaining Behaviour
- Knowledge of Brain Processes
- Personal Interpretation of a Given Situation
- Instinct
- Terminology including: Mating, Curiosity, Maternal, Acquiring, Repulsion, Constructiveness, Rivalry, Laughter, Fighting, Walking, Swallowing, Play, Imitation, Sleep, Modesty, Domineering, Religion, Self Asserting, Sneezing, Thirst, Cleanliness, Workmanship, Parenting, Food seeking, Flight, Collecting, Sympathy.
- Personality & Temperament
- Mature & Immature Temperaments (e.g. Sanguine, Melancholic, Choleric, Phlegmatic
- Emotional Types
- Fear
- Intelligence
- Knowledge
- Deviation
- Psychological Testing
- The Application Form
- Psychological Test
- The Interview
- Intelligence Tests
- Laws of Learning
- Devising Tests
- Selecting Appropriate Tests
- Management & Managers
- Qualities of Managers
- Understanding Morale
- Discipline
- Training, etc.
- The Work Environment
- Noise
- Space
- Light
- Temperature
- Speed of Work, etc.
- Accidents
- Breakages
- Fatigue etc.
- Motivation and Incentives
- Maslow’s Model of Self-Actualisation
- Security
- Money
- Ambition
- Companionship
- Social Reinforcement
- Labour Wastage, etc
- Recruitment
- Ways of Seeking Applicants
- Types of Interview
- Ways of Selecting Staff
- Social Considerations
- Group Behaviour
- Conformity
- Industrial Groups
- The Hawthorne Effect
- Abnormalities and Disorders
- Psychosis
- Neurosis
- Personality Disorders
- Variance
- Partial Disability (e.g. arm, leg injuries; epilepsy, digestive disorders etc.)
- The Psycho Neurotic
Unit 2: Marketing Psychology
- People as Consumers
- Scope and nature of marketing
- Reasons for marketing
- Types of customers: loyal, discount, needs based, wandering, impulse
- Economic, economic, personal, apathetic shoppers
- Understanding reward options: rational, sensory, social, ego satisfaction
- Influence on customers
- Physical factors
- Consumer problems
- Attitudes
- Beliefs
- Affects
- Behavioural intention
- Market Segmentation
- Geographic
- Demographic
- Age
- Sex
- Socio-economic
- Geo-demographic
- Psychological segmentation
- Segmentation by usage
- Segmentation by benefit
- Global segmentation
- Entry into foreign markets
- Total Product concept
- Personal influences
- Diffusion of new products
- Internal Influences Perception & Personality
- The senses: vision, hearing and smell.
- Multi sensual marketing
- Thresholds of awareness
- Sensory adaptation
- Attention
- Selective perception
- Perceptual distortion
- Perceptual cues
- Gestalt psychology
- The Phi phenomenon
- Subliminal perception
- Product image and self image
- Personality theory and application to marketing
- The MMPI
- The TATT
- The Rorschach Ink Blot Test
- Non Freudean and Freudean theories
- Self theory
- Self image marketing
- Trait theory
- Brand personality
- Relationship segmentation
- Internal Influences -Motivation and Awareness
- Learning
- Behavioural approach
- Classical conditioning
- Operant conditioning
- Cognitive approach
- Memory and marketing
- Modelling
- Motivation
- Maslow’s hierarchy of needs
- Different motivations
- Inertia
- Involvement
- Antecedents of involvement
- Properties of involvement
- Outcomes of involvement
- Specific needs
- Unconscious motivation
- Creating needs
- Semiotics
- Social Influences
- Understanding society
- Family influences
- Family changes
- Family life cycle
- Households
- Socialisation
- Institutional affects
- Consumer socialisation
- Family consumer decisions
- Roles
- Conflict resolution
- Changing roles
- Social and developmental influences
- Influences on children
- Marketing and advertising
- Small groups, Formal and informal groups
- Membership and reference groups
- Reference groups and consumer behaviour
- Variability of products
- Differences in consumer susceptibility
- Influence of social class
- Inheritance
- Measuring class, class categories and changing class
- Marketing and Consumer behaviour
- Cultural influences, communication, ideals and actualities
- Differences in culture: sub cultures, ethnicity, changes in culture
- Consumerism
- Why study the consumer
- What is a consumer
- History of consumerism
- Changes in consumer experience
- The supplier
- Business ethics
- International ethics
- The market place
- Consumer action
- False and deceptive advertising
- Methods of false advertising misrepresentation, insufficient details, price based methods etc.
- Communication and Persuasion
- Attitudes and the concept of attitude to how attitudes form
- How attitudes are changed
- Practical applications for marketing
- Message evaluation and selection
- Message execution
- Celebrity testimonials
- What words sell
- Deciding to Buy
- Making a decision
- Rational decisions
- Heuristic Procedures
- The decision making process -step by step
- Merchandising
- Trend toward home shopping
Unit 3: Business Coaching
- Nature and Scope of Business Coaching
- Nature of Business Coaching, Life Coaching and Sports Coaching
- Terminology
- Why People Use Business Coaches
- Case Studies
- Business Failure or Success
- The Initial Consultation
- Cognitive Behaviour Therapy
- Goal Centred Approach
- Reality based approach
- Motivational Approach
- First Contact
- SWOT Analysis
- Replace Negative with Positive Habits
- Monitor and Evaluate Progress
- Closing
- Case Studies
- Considering Alternative Actions
- Developing a Business Plan
- Feasibility Studies
- Formal Documentation
- Operational Management
- Strategic Planning
- Operational Planning
- Components of a Business Plan
- Implementing Ideas
- Changing Behaviour
- Looking after long term Viability
- Partial Sell Offs
- Restructuring
- R & D
- Changing Products and Services
- Buying a New Business
- Staff
- Selling or Winding Down
- Case Studies
- Improving Productivity
- Quality Circles
- Cause and Effect Diagrams
- Pareto Analysis
- Brainstorming
- Motivation
- Internal and Intrinsic Incentives
- Incentives External to Working Environment
- Social Reinforcers as Incentives
- Tangible Rewards
- Case Studies
- Marketing
- Introduction to Marketing
- Marketing Strategy
- Starting out in Business
- Making Contact
- Controlling Growth
- Improving Results
- Building Better Staff
- Staff recruitment
- Team building and Team Management
- Staff development and Training
- Improving Resource Management
- BRM (Business Resource Management)
- Stress Management
- Case Studies
- Putting it all into Practice
- PBL Based Project
- Significance of knowledge of interviewing and assessment
- Incentives and motivational strategies
- Productivity and marketing strategies
- Theoretical information to derive sensible solutions
- Initial business coaching assessment for a specified business
- Actions for improving and sustaining the level of performance
Assessment
Assessment Information
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- No entry requirements;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support;
- Easy to understand course content;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Certificate of Attainment/Completion issued for your CV (hard copy provided); and
- Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 150 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:-
- Business Coaches
- Business Owners
- Human Resource Mangers
