People with business psychology knowledge and skills are an incredibly valuable asset to organisations and businesses that are focused on continuous improvement and business growth.
The Advanced Certificate of Business Psychology is an online professional development program designed to develop your leadership, marketing and business coaching skills through exploring the relationship between people and work.
In this online business psychology course, you will gain an understanding of the behaviour of both employers and business users, and how to apply these insights in the workplace and business environment to enhance employee morale and business productivity.
You will learn about marketing psychology, which explores buyer behaviour or the motivations of people as consumers. You’ll also discover how to help clients develop strategies to achieve goals and develop their business potential as a business coach.
On completion of this course, you will have a foundation knowledge of how and why people behave in certain ways, specifically in the workplace and as consumers.
Unit 1: Industrial Psychology
Free Will versus Determinism
Developmental and Interactive Expressions of Behaviour
Nature versus Nurture
Influence of Environment on Learning Behaviour
Modelling and Conformity
Conditioning involves Certain Environmental Factors which Encourage Learning to Take Place
Measuring class, class categories and changing class
Marketing and Consumer behaviour
Cultural influences, communication, ideals and actualities
Differences in culture: sub cultures, ethnicity, changes in culture
Why study the consumer
What is a consumer
History of consumerism
Changes in consumer experience
The market place
False and deceptive advertising
Methods of false advertising misrepresentation, insufficient details, price based methods etc.
Communication and Persuasion
Attitudes and the concept of attitude to how attitudes form
How attitudes are changed
Practical applications for marketing
Message evaluation and selection
What words sell
Deciding to Buy
Making a decision
The decision making process -step by step
Trend toward home shopping
Unit 3: Business Coaching
Nature and Scope of Business Coaching
Nature of Business Coaching, Life Coaching and Sports Coaching
Why People Use Business Coaches
Business Failure or Success
The Initial Consultation
Cognitive Behaviour Therapy
Goal Centred Approach
Reality based approach
Replace Negative with Positive Habits
Monitor and Evaluate Progress
Considering Alternative Actions
Developing a Business Plan
Components of a Business Plan
Looking after long term Viability
Partial Sell Offs
R & D
Changing Products and Services
Buying a New Business
Selling or Winding Down
Cause and Effect Diagrams
Internal and Intrinsic Incentives
Incentives External to Working Environment
Social Reinforcers as Incentives
Introduction to Marketing
Starting out in Business
Building Better Staff
Team building and Team Management
Staff development and Training
Improving Resource Management
BRM (Business Resource Management)
Putting it all into Practice
PBL Based Project
Significance of knowledge of interviewing and assessment
Incentives and motivational strategies
Productivity and marketing strategies
Theoretical information to derive sensible solutions
Initial business coaching assessment for a specified business
Actions for improving and sustaining the level of performance
Estimated duration 150 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Studying with Australian Online Courses gave me the flexibility to complete field studies, tasks and assignments in my own time. I did not feel pressured at any time during my course to submit work until I was completely satisfied with my work. The course material was well presented and easy to follow. I would highly recommend Australian Online Courses to anyone who is looking to undertake online study with such a helpful and professional organisation. Thanks again.
J, Christmass, Madeley, WA
I have experienced: i) Extremely efficient online learning. ii) Quick marking ‘turn-around’ times. iii) Tutors who have been wonderfully approachable and helpful with any queries and concerns regarding course enrollment, assessments and/or subject matter. Overall, I am very satisfied with learning via Australian Online Courses. Thank you.
C, Garson, Toowoomba, QLD
Fantastic experience and was able to gain lots of knowledge.
J. Peirce, Busby, NSW
I have learnt a lot from this course. This course has helped me to manage my anger issues and look at things from a different perspective. I have learnt that my anger and the behaviour can affect others. I have learnt new ways on controlling and managing my emotions and anger. This is the first time i have attended an anger management course. I wish I had done this course earlier.
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N. Haydon, Mount Peter, QLD
It was a very informative platform. The study material is very useful and assignments are practical based real life situations. I learned a lot and I try my best to improve myself with the help of this course.
A.Singh, Hoppers Crossing, VIC
I completed this course to develop my knowledge and skillset in policy development in hopes of progressing my career. Online study works best for me to allow me to continue working full time, and studying when it suits me. Assessments were marked quickly, and the content was engaging and beneficial. Thank you to AOC
S. Littlehales-Adey, Everton Hills, QLD
I enjoyed studying and I’m going to enroll for another course. The tutor was great and it was easy to understand.
A, Egia, Gatton, QLD
The best institute I have ever come through. Looking forward to enrolling in few other courses for a refresher.
M, Hussein, Fiji
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M, Minchin, Wellard, WA
I have thoroughly enjoyed completing this course. I’ve learnt many valuable new skills, which will assist me in advancing my career. Thank you!
T. A, Waterson, Kellyville, NSW
It was amazing experience to do online course with this organisation. Everything comes very smooth and the portal is very user friendly.
Z, Yuan, Melrose Park, NSW
loved studying Australian Online Courses. The fact that you are able to complete the course and assessment in your own time is amazing! I started this course when I was heavily pregnant with my first child and have now completed it 6 months after he was born due to the fact that it is at your own pace!
B, Carr, Gold Coast, QLD
I absolutely loved it! It was easy to pick up so that I could learn and start a new career.
G, Moore, Cranbourne North, VIC
AOC was great. Study content was great and gave me all necessary information to complete the assessments and also gain a great understanding of the units. I also dealt with AOC support to extend my course and it was such an easy process and I was so glad to be able to do that without any issues.
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K. Sclippa, Mareeba, QLD
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My experience with Australian online courses has been fantastic, I would highly recommend them to everyone I know. Professional and extremely helpful staff make studying online so much easier. I definitely would chose to study with Australian Online Courses again.
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
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Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.