People with business psychology knowledge and skills are an incredibly valuable asset to organisations and businesses that are focused on continuous improvement and business growth.
The Certificate of Business Psychology is an online professional development program designed to develop your leadership, marketing and business coaching skills through exploring the relationship between people and work.
In this online business psychology course, you will gain an understanding of the behaviour of both employers and business users, and how to apply these insights in the workplace and business environment to enhance employee morale and business productivity.
You will learn about marketing psychology, which explores buyer behaviour or the motivations of people as consumers. You’ll also discover how to help clients develop strategies to achieve goals and develop their business potential as a business coach.
On completion of this course, you will have a foundation knowledge of how and why people behave in certain ways, specifically in the workplace and as consumers.
Unit 1: Industrial Psychology
Free Will versus Determinism
Developmental and Interactive Expressions of Behaviour
Nature versus Nurture
Influence of Environment on Learning Behaviour
Modelling and Conformity
Conditioning involves Certain Environmental Factors which Encourage Learning to Take Place
Measuring class, class categories and changing class
Marketing and Consumer behaviour
Cultural influences, communication, ideals and actualities
Differences in culture: sub cultures, ethnicity, changes in culture
Why study the consumer
What is a consumer
History of consumerism
Changes in consumer experience
The market place
False and deceptive advertising
Methods of false advertising misrepresentation, insufficient details, price based methods etc.
Communication and Persuasion
Attitudes and the concept of attitude to how attitudes form
How attitudes are changed
Practical applications for marketing
Message evaluation and selection
What words sell
Deciding to Buy
Making a decision
The decision making process -step by step
Trend toward home shopping
Unit 3: Business Coaching
Nature and Scope of Business Coaching
Nature of Business Coaching, Life Coaching and Sports Coaching
Why People Use Business Coaches
Business Failure or Success
The Initial Consultation
Cognitive Behaviour Therapy
Goal Centred Approach
Reality based approach
Replace Negative with Positive Habits
Monitor and Evaluate Progress
Considering Alternative Actions
Developing a Business Plan
Components of a Business Plan
Looking after long term Viability
Partial Sell Offs
R & D
Changing Products and Services
Buying a New Business
Selling or Winding Down
Cause and Effect Diagrams
Internal and Intrinsic Incentives
Incentives External to Working Environment
Social Reinforcers as Incentives
Introduction to Marketing
Starting out in Business
Building Better Staff
Team building and Team Management
Staff development and Training
Improving Resource Management
BRM (Business Resource Management)
Putting it all into Practice
PBL Based Project
Significance of knowledge of interviewing and assessment
Incentives and motivational strategies
Productivity and marketing strategies
Theoretical information to derive sensible solutions
Initial business coaching assessment for a specified business
Actions for improving and sustaining the level of performance
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 150 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.