As the global business environment becomes increasingly complex, the demand for people with skills in business development continue to rise. If you want to improve your prospects in business development, this course is ideal professional development is for you.
The Certificate of Business Development is an online professional development program that will provide you with the skills and knowledge required in a business development or sales role to improve business results.
In this business development course, you will learn how to find identify and evaluate marketing opportunities, identify and plan sales prospects, build and maintain relationships, improve problem solving and negotiation techniques and develop strategies to lead business opportunities.
You will also develop the skills and knowledge required to identify potential clients, learn proven prospecting methods and use a range of communication strategies and plans to enhance and build client relationships.
On completion of this course, you will feel empowered to use the skills and knowledge gained to drive sales and business results for an organisation.
Unit 1 - Identify and evaluate marketing opportunities
Information analysis table
Marketing opportunities – data analysis
Reaching new markets
Identifying new markets
Understanding the market
Five factors that influence markets and opportunities
Dependence on other products
Pressure from the competition
Industry growth and stability
Pricing and distribution plans
Long term revenue
Predicting the ROI
Applying gathered feedback
Changes to operations
Staff and training
Codes of practices
Warranties and guarantees
Advertising Standards Regulation
Intellectual Property in Australia
Principles of marketing and marketing mix
Statistical methods and techniques
Unit 2 - Identify and plan sales prospects
Evaluate strengths and limitations
The selling process
Warm and cold markets
Current and previous customers
Stage of life
Product life span
Qualifying leads and criteria
Return for the seller
Systems and processing
The human element
Effectiveness of system
Customer relationship management systems (CRMS)
Monitoring and evaluation
Individualised sales plans
Sales goals and quotas
Goal setting levels
Plan individualised sales plan
Healthy and safety
Evaluation and adjustment
Paperwork and reports
Facilitate record keeping
Unanticipated events and activities
Non-productive sales activities
Defrag your diary
Weekly review and planning (WRAP)
Dealing with stress
Unit 3 - Lead the development of business opportunities
New business opportunities
Opportunities and threats
Business development plan
Fault tree analysis
Leasing / hire purchase
Seek plan approval
Six C’s of communication
Test business initiatives
Implement development plan
Internal / external suppliers
Economic order quantity (EOQ)
Budgets / forecasting
Evaluate development plans
Evaluate new business initiatives
Productivity / profitability
Review business development plan
Unit 4 - Drive sales results
Review current operations
Factors impacting sales
Get to know the competition
Review organisation sales strategy
Current sales targets
Factors that impact sales
Review successful approaches
Existing customer feedback
Questionnaires and surveys
Monitor social media
Plans to drive sales
Mission / values
Develop a plan to drive sales
Identify potential customers
Retain and develop repeat business
Plan to grow sales
Cross-selling and upselling
Implement sales plan
Monitor sales plan
Resources to drive sales
Planned sales activities
Support sales teams
Targets and adjustments
Setting new targets
Unit 5 - Build and maintain business relationships
Taking advantage of networking opportunities
Determine networking opportunities
Establishing and maintaining business relationships
Ethics and trust
Effective two-way communication
Common forms of communication
Engaging with business contacts
Barriers to business development opportunities
Problem solving techniques to negotiate solutions
Specialist networking organisations
Online networking resources
Representing and promoting organisational interests
Formal and informal networks
Communicate issues regarding relationships
Seek and respond to feedback
Estimated duration 70 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Quite user friendly. The certificate course was a good refresher with enough material provided
M. Gallagher, Googong, NSW | Certificate of Business Development
I did enjoy and learn from this course
J. Clarke, Kallangur, QLD | Certificate of Business Development
The course was easy to follow and had relevant topics.
D. Kostelac, Bentleigh, VIC | Certificate of Business Development
Studying with Australian Online Courses gave me the flexibility to complete field studies, tasks and assignments in my own time. I did not feel pressured at any time during my course to submit work until I was completely satisfied with my work. The course material was well presented and easy to follow. I would highly recommend Australian Online Courses to anyone who is looking to undertake online study with such a helpful and professional organisation. Thanks again.
J, Christmass, Madeley, WA
I have experienced: i) Extremely efficient online learning. ii) Quick marking ‘turn-around’ times. iii) Tutors who have been wonderfully approachable and helpful with any queries and concerns regarding course enrollment, assessments and/or subject matter. Overall, I am very satisfied with learning via Australian Online Courses. Thank you.
C, Garson, Toowoomba, QLD
Fantastic experience and was able to gain lots of knowledge.
J. Peirce, Busby, NSW
I have learnt a lot from this course. This course has helped me to manage my anger issues and look at things from a different perspective. I have learnt that my anger and the behaviour can affect others. I have learnt new ways on controlling and managing my emotions and anger. This is the first time i have attended an anger management course. I wish I had done this course earlier.
B. Murphy, Concord, NSW
The course content was relevant, interesting and appropriately paced.
K. Scott, Peachester, QLD
My experience was Australian Online Courses was excellent. I could complete the work at my own pace using the provided materials which were in a easy to access spot. The education has helped me formulate ideas for progressing a project I am currently trying to develop. Overall I am very satisfied with what I have experienced.
N. Haydon, Mount Peter, QLD
It was a very informative platform. The study material is very useful and assignments are practical based real life situations. I learned a lot and I try my best to improve myself with the help of this course.
A.Singh, Hoppers Crossing, VIC
I completed this course to develop my knowledge and skillset in policy development in hopes of progressing my career. Online study works best for me to allow me to continue working full time, and studying when it suits me. Assessments were marked quickly, and the content was engaging and beneficial. Thank you to AOC
S. Littlehales-Adey, Everton Hills, QLD
I enjoyed studying and I’m going to enroll for another course. The tutor was great and it was easy to understand.
A, Egia, Gatton, QLD
The best institute I have ever come through. Looking forward to enrolling in few other courses for a refresher.
M, Hussein, Fiji
I was grateful to be able to study at my own pace, so I could stop and start when I chose and be able to keep up with other commitments. I also appreciated the tutors responding to my queries in a timely manner.
M, Minchin, Wellard, WA
I have thoroughly enjoyed completing this course. I’ve learnt many valuable new skills, which will assist me in advancing my career. Thank you!
T. A, Waterson, Kellyville, NSW
It was amazing experience to do online course with this organisation. Everything comes very smooth and the portal is very user friendly.
Z, Yuan, Melrose Park, NSW
loved studying Australian Online Courses. The fact that you are able to complete the course and assessment in your own time is amazing! I started this course when I was heavily pregnant with my first child and have now completed it 6 months after he was born due to the fact that it is at your own pace!
B, Carr, Gold Coast, QLD
I absolutely loved it! It was easy to pick up so that I could learn and start a new career.
G, Moore, Cranbourne North, VIC
AOC was great. Study content was great and gave me all necessary information to complete the assessments and also gain a great understanding of the units. I also dealt with AOC support to extend my course and it was such an easy process and I was so glad to be able to do that without any issues.
A, Spezza, Hadfield, VIC
I loved my experience studying with Australian Online Courses.
K. Sclippa, Mareeba, QLD
Amazing learning opportunity, I love that I can complete the course at my own pace. The learning and the assignments provided me with a lot of insight and knowledge for my future career.
D. Drube, Singapore
My experience for studying with Australian Online Courses was excellent. All the information supplied to me was easy to understand. I would definitely come back to you to study another course if needed, in the future. Highly recommend.
E. Pearce, Advancetown, QLD
My experience with Australian online courses has been fantastic, I would highly recommend them to everyone I know. Professional and extremely helpful staff make studying online so much easier. I definitely would chose to study with Australian Online Courses again.
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
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Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.