As the global business environment becomes increasingly complex, the demand for people with skills in business development continue to rise.
The Certificate of Business Development is an online professional development program that will provide you with the skills and knowledge required in a business development or sales role to improve business results.
In this business development course, you will learn how to identify new business opportunities and develop strategies to expand your client base.
You will also develop the skills and knowledge required to identify potential clients, learn proven prospecting methods and use a range of communication strategies and plans to enhance and build client relationships.
On completion of this course, you will feel empowered to use the skills and knowledge gained to improve business results for an organisation.
Course Structure
Unit 1 - Develop and implement business development strategies to expand client base
- Identify potential clients
- Marketing and promotional plans
- The labour market
- Past business relationships
- The prospecting plan
- Strategies for effectiveness
- Initiate relationships with clients
- Communication strategies
- Assertive communication
- Negotiation and sales techniques
- Workplace diversity
- Legislative requirements
- Viable, realistic options to employer
- Client business requirements
- Problem solving
- The legal model
- Action plans
- Preparing a tender or proposal
- Solicited business proposal
- 7 steps to produce a proposal
- Manage client relationships
- Proposal follow-up
- Future work requirements
- Visual / Oral emphasis
- Contract characteristics
- Negotiate business requirements
- Client satisfaction
- Performance monitoring plan (PMP)
- Data analysis plans
- Expanding client base
- Assess established networks
- Relationships with potential clients
- Online business networking
- Ishikawa diagrams
Unit 2 - Identify and plan sales prospects
- Prospecting methods
- Qualify methods
- Evaluate strengths and limitations
- The selling process
- Warm and cold markets
- Prospecting activities
- Pull prospecting
- Prospecting methods
- Prospect lists
- Current and previous customers
- Cold calling
- Target markets
- Stage of life
- Product life span
- Early adopters
- Qualifying leads and criteria
- Buyer motives
- Budgets
- Buyer accessibility
- Product affordability
- Return for the seller
- Legal compliance
- Responsibilities
- Prospect information
- Recording systems
- Systems and processing
- The human element
- Legislation
- Effectiveness of system
- Customer relationship management systems (CRMS)
- Monitoring and evaluation
- Individualised sales plans
- Sales goals and quotas
- SMART goals
- Goal setting levels
- Consultation structures
- Leader boards
- Customer contact
- Plan individualised sales plan
- Healthy and safety
- Evaluation and adjustment
- Celebrating achievements
- Paperwork and reports
- Routine reports
- Sales orders
- Facilitate record keeping
- Workloads
- Effective routines
- Unanticipated events and activities
- Reaction planning
- Swallowing frogs
- Time analysis
- Prioritising steps
- Non-productive sales activities
- Managing interruptions
- Saying ‘no’
- Defrag your diary
- Manage down-time
- Weekly review and planning (WRAP)
- Delegating tasks
- Dealing with stress
Unit 3 - Lead the development of business opportunities
- Business opportunities
- Existing operations
- Business trends
- New business opportunities
- Customer analysis
- Opportunities and threats
- SWOT analysis
- Stakeholder consult
- Organisational capacity
- Capabilities
- Business development plan
- Feasibility studies
- Market profile
- Measuring risk
- Compliance
- Management responsibility
- Fault tree analysis
- Business goals
- Business objectives
- Finance
- Leasing / hire purchase
- Seek plan approval
- Information systems
- Six C’s of communication
- Test business initiatives
- Implement development plan
- Communicate plan
- Allocate resources
- Internal / external suppliers
- Inventory
- Economic order quantity (EOQ)
- Budgets / forecasting
- Marketing roll-out
- Evaluate development plans
- Evaluate new business initiatives
- Monitor waste
- Measure KPI’s
- Productivity / profitability
- Review business development plan
- Benchmarking
- Problem solving
Unit 4 - Achieve sales results
- Review sales targets
- Achievable sales targets
- Review sales performance
- Sales strategies
- SPACED benefits
- Creating a sales environment
- Team sales targets
- Inventory control / methods
- Human resources
- Contingency plans
- Team support
- Training / coaching / mentoring
- Resolve operational issues
- Retail supply chains
- Review sales targets
- Monitor achievements
- Poor performance
- Performance counselling steps
Assessment
Assessment Information
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- No entry requirements;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support;
- Easy to understand course content;
- Twelve (12) months’ access, with extensions available upon application (fees apply);
- Certificate of Attainment/Completion issued for your CV (hard copy provided); and
- Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 60 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
Yes! The cost for printed materials for this course is $50 per unit. Total cost for optional printed materials is: $200.00. Printed materials are available for purchase at any time and not require to complete this course. Everything you need to complete the course is provided online via our e-learning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Business Development Coordinator
- Business Development Associate
- Business Development Officer
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