As the global business environment becomes increasingly complex, the demand for people with skills in business development continue to rise.
The Certificate of Business Development is an online professional development program that will provide you with the skills and knowledge required in a business development or sales role to improve business results.
In this business development course, you will learn how to identify new business opportunities and develop strategies to expand your client base.
You will also develop the skills and knowledge required to identify potential clients, learn proven prospecting methods and use a range of communication strategies and plans to enhance and build client relationships.
On completion of this course, you will feel empowered to use the skills and knowledge gained to improve business results for an organisation.
Unit 1 - Develop and implement business development strategies to expand client base
Identify potential clients
Marketing and promotional plans
The labour market
Past business relationships
The prospecting plan
Strategies for effectiveness
Initiate relationships with clients
Negotiation and sales techniques
Viable, realistic options to employer
Client business requirements
The legal model
Preparing a tender or proposal
Solicited business proposal
7 steps to produce a proposal
Manage client relationships
Future work requirements
Visual / Oral emphasis
Negotiate business requirements
Performance monitoring plan (PMP)
Data analysis plans
Expanding client base
Assess established networks
Relationships with potential clients
Online business networking
Unit 2 - Identify and plan sales prospects
Evaluate strengths and limitations
The selling process
Warm and cold markets
Current and previous customers
Stage of life
Product life span
Qualifying leads and criteria
Return for the seller
Systems and processing
The human element
Effectiveness of system
Customer relationship management systems (CRMS)
Monitoring and evaluation
Individualised sales plans
Sales goals and quotas
Goal setting levels
Plan individualised sales plan
Healthy and safety
Evaluation and adjustment
Paperwork and reports
Facilitate record keeping
Unanticipated events and activities
Non-productive sales activities
Defrag your diary
Weekly review and planning (WRAP)
Dealing with stress
Unit 3 - Lead the development of business opportunities
New business opportunities
Opportunities and threats
Business development plan
Fault tree analysis
Leasing / hire purchase
Seek plan approval
Six C’s of communication
Test business initiatives
Implement development plan
Internal / external suppliers
Economic order quantity (EOQ)
Budgets / forecasting
Evaluate development plans
Evaluate new business initiatives
Productivity / profitability
Review business development plan
Unit 4 - Achieve sales results
Review sales targets
Achievable sales targets
Review sales performance
Creating a sales environment
Team sales targets
Inventory control / methods
Training / coaching / mentoring
Resolve operational issues
Retail supply chains
Review sales targets
Performance counselling steps
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
Twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 60 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
Yes! The cost for printed materials for this course is $50 per unit.Total cost for optional printed materials is: $200.00. Printed materials are optional and not required to complete the course. Everything you need to complete the course is provided online via our e-learning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.