As the global business environment becomes increasingly complex, the demand for people with skills in business development continue to rise. If you want to improve your prospects in business development, this course is ideal professional development is for you.
The Certificate of Business Development is an online professional development program that will provide you with the skills and knowledge required in a business development or sales role to improve business results.
In this business development course, you will learn how to find identify and evaluate marketing opportunities, identify and plan sales prospects, build and maintain relationships, improve problem solving and negotiation techniques and develop strategies to lead business opportunities.
You will also develop the skills and knowledge required to identify potential clients, learn proven prospecting methods and use a range of communication strategies and plans to enhance and build client relationships.
On completion of this course, you will feel empowered to use the skills and knowledge gained to drive sales and business results for an organisation.
Course Structure
Unit 1 - Identify and evaluate marketing opportunities
- Marketing information
- Validating information
- Information analysis table
- Marketing opportunities – data analysis
- Reaching new markets
- Identifying new markets
- Lost prospects
- Current customers
- Analyse competitors
- Understanding the market
- Indirect opportunities
- Environmental factors
- Foreign markets
- Developing opportunities
- Opportunity analysis
- Five factors that influence markets and opportunities
- Marketing goals
- Evaluating opportunities
- Ethical principles
- Feasibility analysis
- Product safety
- Market gap
- Dependence on other products
- Customer usage
- Pressure from the competition
- Industry growth and stability
- Pricing and distribution plans
- Long term revenue
- Generating revenue
- Predicting the ROI
- Assessing opportunities
- Stakeholder feedback
- Collecting feedback
- Applying gathered feedback
- Changes to operations
- Resource requirements
- Staff and training
- Relevant legislation
- Codes of practices
- National standards
- Warranties and guarantees
- Do-Not-Call register
- Privacy legislation
- SPAM
- Advertising Standards Regulation
- Intellectual Property in Australia
- Principles of marketing and marketing mix
- Statistical methods and techniques
- Forecasting techniques
- Conjoint analysis
Unit 2 - Identify and plan sales prospects
- Prospecting methods
- Qualify methods
- Evaluate strengths and limitations
- The selling process
- Warm and cold markets
- Prospecting activities
- Pull prospecting
- Prospecting methods
- Prospect lists
- Current and previous customers
- Cold calling
- Target markets
- Stage of life
- Product life span
- Early adopters
- Qualifying leads and criteria
- Buyer motives
- Budgets
- Buyer accessibility
- Product affordability
- Return for the seller
- Legal compliance
- Responsibilities
- Prospect information
- Recording systems
- Systems and processing
- The human element
- Legislation
- Effectiveness of system
- Customer relationship management systems (CRMS)
- Monitoring and evaluation
- Individualised sales plans
- Sales goals and quotas
- SMART goals
- Goal setting levels
- Consultation structures
- Leader boards
- Customer contact
- Plan individualised sales plan
- Healthy and safety
- Evaluation and adjustment
- Celebrating achievements
- Paperwork and reports
- Routine reports
- Sales orders
- Facilitate record keeping
- Workloads
- Effective routines
- Unanticipated events and activities
- Reaction planning
- Swallowing frogs
- Time analysis
- Prioritising steps
- Non-productive sales activities
- Managing interruptions
- Saying ‘no’
- Defrag your diary
- Manage down-time
- Weekly review and planning (WRAP)
- Delegating tasks
- Dealing with stress
Unit 3 - Lead the development of business opportunities
- Business opportunities
- Existing operations
- Business trends
- New business opportunities
- Customer analysis
- Opportunities and threats
- SWOT analysis
- Stakeholder consult
- Organisational capacity
- Capabilities
- Business development plan
- Feasibility studies
- Market profile
- Measuring risk
- Compliance
- Management responsibility
- Fault tree analysis
- Business goals
- Business objectives
- Finance
- Leasing / hire purchase
- Seek plan approval
- Information systems
- Six C’s of communication
- Test business initiatives
- Implement development plan
- Communicate plan
- Allocate resources
- Internal / external suppliers
- Inventory
- Economic order quantity (EOQ)
- Budgets / forecasting
- Marketing roll-out
- Evaluate development plans
- Evaluate new business initiatives
- Monitor waste
- Measure KPI’s
- Productivity / profitability
- Review business development plan
- Benchmarking
- Problem solving
Unit 4 - Drive sales results
- Review current operations
- Factors impacting sales
- Get to know the competition
- Technology
- Social factor
- Review organisation sales strategy
- Current sales targets
- Factors that impact sales
- Review successful approaches
- Poor leadership
- Existing customer feedback
- Questionnaires and surveys
- Focus groups
- Monitor social media
- Review websites
- Plans to drive sales
- Subjective data
- Mission / values
- Strategic plans
- Develop a plan to drive sales
- Identify potential customers
- Retain and develop repeat business
- Retail benefits
- Stakeholder input
- Plan to grow sales
- Cross-selling and upselling
- Implement sales plan
- Monitor sales plan
- Communicate plan
- Resources to drive sales
- Promotion strategy
- Advertising
- Product strategies
- Resources
- Planned sales activities
- Support sales teams
- Targets and adjustments
- Market share
- Pricing strategy
- Setting new targets
Unit 5 - Build and maintain business relationships
- Business development
- Networking objectives
- Taking advantage of networking opportunities
- Determine networking opportunities
- Establishing and maintaining business relationships
- Ethics and trust
- Effective two-way communication
- Common forms of communication
- Engaging with business contacts
- Planning opportunities
- Establishing rapport
- Barriers to business development opportunities
- Problem solving techniques to negotiate solutions
- Negotiation skills
- Specialist networking organisations
- Online networking resources
- Representing and promoting organisational interests
- Presentation skills
- Formal presentations
- Formal and informal networks
- Communicate issues regarding relationships
- Seek and respond to feedback
Study Hours
Estimated duration 70 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Quite user friendly. The certificate course was a good refresher with enough material provided
M. Gallagher, Googong, NSW | Certificate of Business Development
I did enjoy and learn from this course
J. Clarke, Kallangur, QLD | Certificate of Business Development
The course was easy to follow and had relevant topics.
D. Kostelac, Bentleigh, VIC | Certificate of Business Development
Studying with Australian Online Courses was an exceptionally easy process. While the flexibility of self-paced study is ideal for a full-time working professional, the gentle prompts from a dedicated tutor were excellent to keep me on track. I was also especially impressed with the fact that I had the same tutor for the entirety of my studies. This is a small personal touch that goes a long way. Responses to queries were prompt and detailed. Overall it was a great experience.
Sam | St Kilda East, VIC | Certificate of Business Development
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Click Enrol Now (Credit Card) or Enrol Now (Internet Banking/BPAY)
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Business Development Coordinator
- Business Development Associate
- Business Development Officer
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