Find your new direction

  • 1300 76 2221
  • Australian owned and operated since 2008

Writing For the Web


Course Outline and Topics

Course Overview

Writing For the Web is an online professional development program that will provide you with the knowledge and skills required to create engaging content for the web. As people do not read information on a website in the same way that they read print media, it important that writers have the skills to write in ways that will catch readers’ attention.

In this online web writing course you will learn how to apply engaging techniques that draw readers to web pages, plan what to write to reflect your web hierarchy, create engaging content, including catchy headlines, enhance your writing with other forms of media and make your writing accessible to a variety of readers.

At the end of this course you will have gained the skills to write content that is engaging, catches people’s attention and gets picked up in search engines.

Course Structure

Unit: Writing For the Web

  • Introduction to web writing
  • Web writing versus traditional writing
  • Creating engaging dialogue
  • Design and structure
  • Understanding HTML
  • Writing persuasively
  • Site hierarchy
  • Menus, links and buttons
  • Creating eye-catching content
  • Creating eye-catching headlines
  • Writing and formatting
  • Writing structure
  • Rich content
  • Useability
  • Reviewing and planning
  • Audio and video content
  • Search engine optimisation
  • Alternative search
  • Optimising keywords


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


10 Easy Ways To Boost Your Writing Skills

10 Best Creative Writing Careers

Payment Information

Certificate Course



  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • No entry requirements;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • 12 months’ access. Free extensions may be available upon application.
  • Certificate of Attainment/Completion issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth




  • Social Media Copywriter
  • Web Content Producer
  • Content Writer
  • Includes 12 months access
  • Full up-front payment only