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Writing For the Web

$399.00

Course Outline and Topics

Course Overview

Writing For the Web is an online professional development program that will provide you with the knowledge and skills required to create engaging content for the web. As people do not read information on a website in the same way that they read print media, it important that writers have the skills to write in ways that will catch readers’ attention.

In this online web writing course you will learn how to apply engaging techniques that draw readers to web pages, plan what to write to reflect your web hierarchy, create engaging content, including catchy headlines, enhance your writing with other forms of media and make your writing accessible to a variety of readers.

At the end of this course you will have gained the skills to write content that is engaging, catches people’s attention and gets picked up in search engines.

Course Structure

Unit: Writing For the Web

  • Introduction to web writing
  • Web writing versus traditional writing
  • Creating engaging dialogue
  • Design and structure
  • Understanding HTML
  • Writing persuasively
  • Site hierarchy
  • Menus, links and buttons
  • Creating eye-catching content
  • Creating eye-catching headlines
  • Writing and formatting
  • Writing structure
  • Rich content
  • Useability
  • Reviewing and planning
  • Audio and video content
  • Search engine optimisation
  • Alternative search
  • Optimising keywords

Assessment

Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.

Payment Information

Certificate Course

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Benefits

  • Recognised by employers as professional development;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • Access to high-quality courses written by industry experts;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • Unlimited enrolment with no expiry;
  • Certificate of Attainment issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.
ENROL TODAY
  • Includes unlimited access
  • Full up-front payment only
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$399.00