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The Power of Influence


Course Outline and Topics

Course Overview

Having the power of influence is an essential leadership skill, useful for any profession, and one that will give you the ability to have a positive impact on the decisions, actions and opinions of others.

The Power of Influence is an online professional development course that will provide you with the skills required to influence and negotiate with colleagues, clients and key stakeholders using emotional awareness and advanced communication techniques.

In this online professional development course, you will develop initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate teams.

You will gain the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.

You will also learn how to articulate, present and debate ideas using a variety of communication methods and mediums, such as blogging, media releases, multimedia presentations, Q&A sessions and social media marketing.

This online program is ideal for managers and leaders who are required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their role.

On completion of this online course, you will feel confident to use the power of influence to persuade and motivate people to take affirmative action to enhance organisational and personal outcomes.

Course Structure

Unit 1 - Skills for influencing and negotiating

  • Foundations
  • Influence and negotiation
  • Understanding influence
  • Confidence
  • Influencing styles
  • Personal perspectives
  • Reactive or proactive
  • Attribution theory
  • Emotional awareness
  • Influencing behaviours
  • Listening
  • Eye contact
  • Open mind
  • 360 feedback loop
  • Rapport building
  • Sensory acuity
  • Calibration
  • Framing
  • Advanced communication
  • Passive behaviour
  • Passive aggressive behaviour
  • Assertiveness
  • Conflict
  • Negotiating
  • Crystallise your goal

Unit 2 - Communicate with influence

  • Communicate clearly
  • Appropriate authority
  • Business view and position
  • Organisation and management structure
  • Organisational chart
  • Confidentiality
  • Passwords and security procedures
  • Requests for information
  • Referrals
  • Complaints
  • General needs, wants and expectations
  • Interests
  • Clients / customers
  • Representatives from other organisations
  • Using appropriate language
  • Communication barriers
  • Paralanguage, pitch, tone and pace
  • Non-verbal behaviour
  • Body language and communication
  • Effective questioning
  • Active listening
  • Rapport and influence
  • Presenting and negotiate persuasively
  • Macro-and macro-environmental factors
  • Law and ethics
  • Policies and guidelines
  • Suppliers / Competitors
  • Continuous improvement
  • Collecting relevant internal and external information
  • Consultation
  • Decision making
  • Legal requirements for consultation
  • Differences of opinion
  • Relationships
  • Changing the quadrants
  • Trust
  • Diversity
  • Communication styles
  • Beneficial solutions
  • Problem solving
  • Compromising
  • Negotiation techniques
  • Collaboration
  • Conflict
  • Understanding influence
  • PICN Model
  • Resolutions
  • The scenario technique
  • De-escalating potential incidents
  • Reaching an agreement
  • Participate and lead meetings effectively
  • Type and frequency of meetings
  • Meeting roles and participants
  • Material relating to key issues
  • Agenda
  • Participation / keeping meetings on track
  • Reaching consensus
  • Conducting meetings
  • Summarising outcomes
  • Minute templates
  • Distributing minutes
  • Creating effective presentations
  • Selecting venues / seating arrangements
  • Use reliable information
  • Meeting audience needs
  • Visual aids
  • Question and answer sessions
  • Action plans
  • Gantt charts
  • Outcomes

Unit 3 - Articulate, present and debate ideas

  • Analyse ideas
  • Themes, messages and positions
  • Clarity of though and presentation
  • Communicating to different audiences
  • Enabling skills
  • Communication contexts
  • Communication purpose
  • The art of persuasion
  • Instructional communication
  • Involvement
  • Presenting information
  • Communication strategies
  • Using humour
  • Clarity
  • Facilitating group activities
  • Intrapersonal communication
  • Organisational communication
  • Group communication
  • Listening techniques
  • Communication barriers
  • Successful communication
  • Tact and discretion
  • Provoke response and reaction
  • Engagement techniques
  • Blogging
  • Media releases
  • Multimedia presentations
  • Music and photography
  • Storytelling
  • Viral marketing
  • Social media
  • Visual depictions
  • Tips for business storytelling
  • Social media marketing
  • Content creation
  • Use generated content
  • Create innovative approaches
  • Communication challenges
  • Focus and effective communication
  • Presentation aids
  • Argue positions on ideas
  • Objective reasoning
  • Presenting substantiated evidence
  • Critically analysing ideas
  • Feedback strategies
  • Brainstorming
  • Responding with confidence
  • Managing Q&A sessions


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


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Payment Information

Certificate Course



  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • No entry requirements;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • Unlimited enrolment with no expiry;
  • Certificate of Attainment/Completion issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth




Professional Development For:-

  • Small Business Owners
  • Team Leaders
  • Social Media Marketing Co-Ordinators
  • Best value option
  • Includes unlimited access


  • $150 deposit
  • $25/week
  • No credit checks required