Find your new direction

  • 1300 76 2221
  • Australian owned and operated since 2008

Online Business Strategies


Course Outline and Topics

Course Overview

In an increasingly digital business landscape, it’s important to know how to use online sales and digital marketing strategies to attract and retain online customers.

Online Business Strategies is an online professional development course designed to give you the knowledge and skills required to develop effective sales and digital strategies for online business success.

This online business strategies course is ideal for new online business owners, or online business owners who need to extend their online sales and digital marketing skills to take their online business to the next level.

In this course, you will develop digital marketing strategies to optimise sales for your online business using target marketing techniques. You will also learn how to create value for your online customers, manage online sales and marketing budgets and build lasting online credibility.

On completion of this course you will have a solid foundation of knowledge on how to use online sales techniques and digital marketing strategies for a successful online business.

Course Structure

Unit 1 - Successful online sales

  • Online Business Strategies
  • Internet Marketing Strategies
  • Strategic Partnerships
  • Optimising Internet Sales
  • Promotions
  • Search Engine Marketing
  • Personalised Marketing
  • Customer Satisfaction Performance Indicators
  • Measuring Success
  • KRAs and KPIs
  • Targets and Budgets
  • Sales and Marketing Budget
  • Market Share/Sales
  • Market Analysis
  • Market Segmentation
  • Production/Operating Strategies
  • Customer Acquisition and Retention
  • Customer Focus
  • Online Credibility
  • Service strategy
  • Web Presence
  • Customer Relationship Management Systems
  • Building Value
  • Diagnostic Data
  • Sharing Strategic Data
  • Consumer Behaviour

Unit 2 - Undertake digital marketing activities

  • Effective market information
  • Sources of intelligence
  • Quality source materials
  • Previous marketing activities
  • Types of internal data
  • USP strategies
  • Segmentation
  • Customer preferences
  • A/B testing
  • Multivariate testing
  • Digital marketing trends
  • Types of digital marketing
  • Social media content designs
  • Research reports / presentations
  • Policies and procedures
  • Review digital marketing plan
  • Situation analysis
  • Customer relationship management
  • SWOT analysis
  • PEST analysis
  • Business tactics
  • Measuring results
  • Marketing objectives
  • SMART goals
  • Google analytics
  • Digital marketing plan
  • Efficiency and effectiveness
  • Organisational policies and procedures
  • Legal constraints
  • Codes of practice
  • Cultural expectation and influences
  • Ethics
  • Misleading advertisements
  • Legislation
  • Anti-spam legislation
  • Do not call legislation
  • Health and safety legislation
  • Social responsibilities
  • Web analytics
  • Measuring engagement
  • Designing elements and creating copy
  • Rich media
  • Marketing performance
  • Tracking, evaluation and maintenance
  • Digital marketing activity outcomes
  • Return on Investment (ROI)
  • Target audience
  • Cost per response
  • Report structure and distribution


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


5 Powerful Skills For Business Success

5 Signs You’re A Digital Nomad Type (And 5 Ways To Be One)!

Payment Information

Certificate Course



  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • No entry requirements;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • Unlimited enrolment with no expiry;
  • Certificate of Attainment/Completion issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth




Professional Development For:-

  • Small Business Owners
  • Marketing and Sales Staff
  • Includes unlimited access
  • Full up-front payment only