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Certificate of Visual Merchandising

$899.00$1,299.00

Course Outline and Topics

Course Overview

Do you have an eye for design? Would you like to style in-store displays and plan exhibitions? If so, visual merchandising is the ideal career for you.

The Certificate of Visual Merchandising is an online professional development course that will tap into your eye for design and provide you with the knowledge and skills to work in the exciting visual merchandising industry.

In this online visual merchandising course you will learn how to plan and manage store advertising and promotions, pricing policies and merchandising displays. You will discover how to interpret organisational visual merchandising plans and manuals and monitor in-store displays to ensure they reflect current merchandising directions.

On completion of this course you will understand the fundamental design principles of visual merchandising and will feel confident to supervise and coordinate store displays to merchandising standards.

Course Structure

Unit 1 - Plan a career in the retail industry

  • Career opportunities
  • Advisory services
  • Education and training requirements
  • How to access information
  • Evaluate levels of interest in retail
  • Retail buyers
  • Optimum career preferences
  • Skill development requirements
  • Stages of skills development
  • Current personal skills and knowledge
  • Taking ownership of career
  • Personal learning needs
  • 3 steps to gaining skills
  • Professional development
  • Skills development
  • Career progression
  • Collate skills assessment

Unit 2 - Produce visual merchandise displays

  • Produce visual merchandise display
  • Review display guidelines
  • Seek clarification
  • Displaying
  • Research expeditions
  • Determining products and themes
  • Organisational requirements
  • Constraints on displays
  • Creative thinking
  • Identify key checks
  • Feedback
  • Display planning
  • Colour and symmetry
  • Obtain merchandise materials
  • Equipment for display
  • Determine quantities
  • Resource considerations
  • Display area space
  • Product labels and price tickets
  • Individual tickets and shelf tickets
  • Damaged or incorrect tickets
  • Labelling and ticketing equipment
  • Unpacking merchandise
  • Manufacturer’s instructions
  • Safety
  • Display merchandise
  • Produce the display
  • Visual merchandising guidelines
  • Depict information correctly
  • Steps to producing a display
  • Placing the merchandise
  • Balance
  • Focus
  • Backdrop
  • Lighting
  • Risers and props
  • Labels and tickets
  • Product type
  • Handling and moving stock safely
  • Storing and displaying stock
  • Legislative requirements
  • Health and safety
  • Manual handling
  • Correct lifting technique
  • Prompt return of excess stock
  • Waste removal
  • Minimising and separating waste
  • Maintain display
  • Review displays
  • Effectiveness of display
  • Reset and dismantle special displays
  • Identify unsuitable displays
  • Correct product and pricing information
  • Maintain clear and correct pricing
  • Competition and consumer legislation
  • Damaged or out of date stock
  • Rotate rotation
  • Maintain appearance of display
  • Cleaning of display
  • Interactive displays

Unit 3 - Coordinate visual merchandising activities

  • Coordinate visual merchandise requirements
  • Visual merchandising guidelines
  • Basic display purpose
  • Organisational requirements
  • Creative thinking rules
  • Planning
  • Symmetrical and asymmetrical designs
  • Checklists
  • Communication skills
  • Use appropriate language
  • Paralanguage pace and tone
  • Body language
  • Non-verbal communication
  • Timing for dismantling a display
  • Timeline plans
  • Display requirements
  • Communicate roles and responsibilities
  • Promotional and special event displays
  • Supervise visual merchandise activities
  • Construction and maintenance of displays
  • Balance and visual impact
  • Health and safety requirements
  • Manual handling
  • Ensure display is accurately promoted
  • Visual display checklist
  • Label and tickets
  • Minimise disruption
  • Organisational standards
  • Reset and dismantle special displays
  • Identify unsuitable displays
  • Replenishment of stock
  • Stock rotation
  • Impact of visual merchandise
  • Evaluate promotions and special events
  • Determine impact on sales
  • Advantages and disadvantages of promotions
  • Customer feedback
  • Complaints
  • Impact on sales results
  • Reporting visual merchandise displays
  • Graphical presentations
  • Continuous improvement
  • PDCA cycle
  • Suggestions for improvements

Unit 4 - Visual merchandising

  • Visual merchandising plan
  • Window displays
  • Source resources
  • Presentation construction
  • Promotions and special events
  • Balance and visual impact
  • Monitoring displays
  • Maintaining displays
  • Changes and additions
  • Merchandise and stock rotation
  • Merchandise pricing
  • Elasticity of demand
  • Ticketing

Unit 5 - Plan, create and maintain displays

  • Identify purpose, audience and products
  • Organisational requirements
  • Budget and resources to create display
  • Constraints that may affect creation of display
  • Display ideas
  • Creative thinking techniques
  • Creative thinking rules
  • Test ideas against display requirements
  • Display options
  • Modify display ideas
  • Plan and build displays
  • Develop simple display plans
  • The key to the previous steps
  • Checklists
  • Source resources, materials and products
  • Create display
  • Seek assistance from relevant personnel
  • Review display
  • Make refinements
  • Maintain displays
  • Clean and tidy displays
  • Replace products as necessary
  • Make changes and alterations

Unit 6 - Merchandise products

  • Merchandising displays
  • Merchandise placement
  • Unpacking merchandise
  • Health and safety
  • Stock levels
  • Aesthetics
  • Access and safety
  • Product promotion
  • Visual impact
  • Balance and symmetry
  • Stock rotation
  • Labels and tickets
  • Merchandise presentation
  • Electronic ticketing
  • Reset and dismantle displays
  • Identify unsuitable displays
  • Maintain correct pricing
  • Identify optimum stock levels
  • Protect merchandise

Unit 7 - Manage store presentation and pricing

  • Manage store merchandising
  • Visual presentation standards
  • Layout and traffic flow
  • Stock characteristics
  • Product placement
  • Space allocation
  • Pricing and promotions
  • Displays
  • Profitability
  • Merchandising and display plans
  • Layout assessment checks
  • Design and layout
  • Stock layout
  • Manage housekeeping
  • Store policies and procedures
  • Housekeeping schedules
  • Housekeeping rosters
  • Contingency planning
  • Manage store pricing
  • Cost plus pricing
  • Competitive based pricing
  • Target pricing
  • Skimming
  • Penetration pricing
  • Prestige/Premium pricing
  • Variable pricing
  • Price cutting
  • Psychological pricing
  • Pricing trends
  • Market trends
  • Finance market
  • Other indicators/trends
  • Ethical purchasing
  • Plan and manage promotions
  • Market research
  • Advertising and signage
  • Staff training
  • Negotiating with suppliers
  • Returns and unsold goods
  • Reporting on promotions

Assessment

Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.

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Benefits

  • Become fully trained and improve your employment opportunities;
  • Recognised by employers as professional development;
  • Study online, anywhere via our elearning system;
  • Access to high-quality courses written by industry experts;
  • Interactive simulations for many programs;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • Unlimited enrolment with no expiry;
  • Certificate issued for your CV (hard copy provided);
  • Tax deductible in most cases* See your tax advisor.

Payment Information

Certificate Course

,

Career Pathways

Future growth

Strong

Unemployment

Low

  • Visual Merchandiser
  • Senior Visual Merchandising Coordinator
  • Retail Sales Assistant
 
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$899.00

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  • $250 deposit
  • $40/week
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$1,299.00