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Certificate of Social Media and Engagement


Course Outline and Topics

Course Overview

It’s a noisy digital world out there and without strategies to break through the clutter, a business cannot harness the power of social media engagement. This online professional development program will show you how to interact with customers online to maximise engagement through social media.

The Certificate of Social Media and Engagement will provide you with the skills and knowledge required to establish a social networking presence using social media tools and applications. Throughout this online social media course, you will review, compare and use different types of social networking tools and applications.

On completion of this course, you will feel confident to use social media to communicate with customers and measure engagement and success of social media campaigns.

Course Structure

Unit – Use social media tools for collaboration and engagement

  • Types of Social Media
  • Tools and applications
  • Comparing social media
  • Initiate social networking
  • Twitter
  • WordPress
  • com
  • Type Pad
  • Movable Type
  • Tumblr
  • Plurk
  • Set up and use social media
  • Facebook
  • Setting up WordPress Blog
  • Social networking interaction
  • Test and evaluate tools


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


What’s it like to be a social media manager?

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Payment Information

Certificate Course



  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • No entry requirements;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • 12 months’ access. Free extensions may be available upon application.
  • Certificate of Attainment/Completion issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth

Very Strong



  • Social Media Manager
  • Social Media Coordinator


  • Includes 12 months access
  • Full up-front payment only