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Certificate of Small Business Management

$699.00$999.00

Course Outline and Topics

Course Overview

A high percentage of small business fail within the first few years, which is why it’s vital to have the necessary skills and knowledge to manage your business through all its stages.

The Certificate of Small Business Management is an online professional development course that explores the business environment, introducing you to the small business sector.

This online small business management course will help you identify and comply with regulatory, legal, taxation and insurance requirements. You will learn how to develop a financial plan to support business viability, as well as research and develop an integrated business plan for achieving business goals and objectives.

Throughout this course you will learn how to develop and implement marketing strategies and to monitor and improve market performance. In addition, you will learn how to develop risk management strategies and manage recruitment and HR processes.

On completion of this course you will feel confident to successfully manage all aspects of a small business.

Course Structure

Unit 1 - Manage a small team

  • Staffing plans
  • Staffing requirements
  • Competencies
  • Identify skill gaps
  • Develop procedures
  • Employment conditions
  • Performance management
  • Staff development
  • Induction and training
  • Successful recruitment
  • Legislative compliance
  • Coaching
  • Industrial relations obligations
  • Wages
  • Superannuation
  • Staff records
  • Taxation requirements
  • Security / privacy
  • Managing staff
  • Performance evaluations
  • Review team performance

Unit 2 - Undertake small business planning

  • Elements of business plan
  • Purpose of business plan
  • Mission statement
  • Business description
  • Products / services
  • Goals and objectives
  • Developing a business plan
  • Compliance requirements
  • Work health and safety
  • Market needs
  • Employers / employees
  • Consultation
  • Costs of finance
  • Collateral
  • Venture capitalists
  • Banks
  • Leasing and hire purchase
  • Promoting market exposure
  • Operations plan
  • Staffing requirements
  • Risk analysis
  • Risk management planning
  • Risk matrix
  • Contingency plans

Unit 3 - Plan small business finances

  • Analysing costs
  • Financial cost analysis
  • Costs and profit margin
  • Expenses
  • Direct and indirect costs
  • Job and process costing
  • Overheads
  • Double entry accounting
  • T accounts
  • Break-even sales
  • Contribution margin
  • Pricing strategies
  • Market conditions
  • Profit statements
  • Balance sheets
  • Sales & marketing plans
  • Market trends
  • Competition
  • Financial planning
  • Project projections
  • Capital requirements
  • Buying and depreciation
  • Licensing and leasing
  • Cooperative arrangements
  • Legal requirements
  • Cash flow
  • Budget types and targets
  • Forecasting
  • Operations budgeting
  • Start-up costs
  • Finance sources
  • Investment
  • Equity finance
  • Debt Finance
  • Overdraft / line of credit
  • Grants subsidies
  • Tax concessions
  • Financial viability
  • Business loans

Unit 4 - Market the small business

  • Marketing strategies
  • Key products and services
  • Marketing activities
  • Product / services features
  • Customer base
  • Target market
  • Demographics profiles
  • Psychological profiles
  • Competitor analysis
  • Marketing objectives
  • Product volumes and pricing
  • Distribution channels
  • Cost benefits
  • Marketing
  • Promotional activities
  • Customer service levels
  • Customer journey
  • Marketing strategies
  • Staff briefing
  • Market objectives
  • Budgetary requirements
  • Digital devices
  • Platforms and technologies
  • AdWords
  • Business performance
  • Performance gaps
  • Improvement plans
  • Setting new targets
  • Customer requirements
  • Trends
  • Marketing development
  • Forecasting
  • New business opportunities

Assessment

Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.

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Payment Information

Certificate Course

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Benefits

  • Recognised by employers as professional development;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • Access to high-quality courses written by industry experts;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • Unlimited enrolment with no expiry;
  • Certificate of Attainment issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.
SKU: C00314 Category:

Career Pathways

Future growth

Strong

Unemployment

Low

  • Small Business Manager
  • Small Business Consultant
  • Small Business Specialist

 

 
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$999.00