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Certificate of Retail Merchandising

$599.00$899.00

Course Outline and Topics

Course Overview

If you aspire to a creative career in the retail industry then the Certificate of Retail Merchandising is for you. This online professional development course will set you on the path to an exciting and fulfilling career as a retail merchandiser.

You will acquire the skills and knowledge required to conduct market analyses, plan merchandise ranges, procure and rationalise stock, and implement staff merchandise training to maximise profit in the rapidly evolving retail environment.

You will learn to manage the range and quality of merchandise offered, and create opportunities to improve sales while maximising profits.

On completion of this online course there’s opportunity to oversee displays and co-ordinate store presentation as a visual retail merchandiser.

Course Structure

Unit 1 - Merchandise products

  • Merchandising displays
  • Merchandise placement
  • Unpacking merchandise
  • Health and safety
  • Stock levels
  • Aesthetics
  • Access and safety
  • Product promotion
  • Visual impact
  • Balance and symmetry
  • Stock rotation
  • Labels and tickets
  • Merchandise presentation
  • Electronic ticketing
  • Reset and dismantle displays
  • Identify unsuitable displays
  • Maintain correct pricing
  • Identify optimum stock levels
  • Protect merchandise

Unit 2 - Coordinate visual merchandising activities

  • Coordinate visual merchandise requirements
  • Visual merchandising guidelines
  • Basic display purpose
  • Organisational requirements
  • Creative thinking rules
  • Planning
  • Symmetrical and asymmetrical designs
  • Checklists
  • Communication skills
  • Use appropriate language
  • Paralanguage pace and tone
  • Body language
  • Timeline plans
  • Communicate roles and responsibilities
  • Plan promotional and special event displays
  • Supervise visual merchandise activities
  • Construction and maintenance of displays
  • Balance and visual impact
  • Health and safety requirements
  • Manual handling
  • Ensure display is accurately promoted
  • Visual display checklist
  • Label and tickets
  • Minimise disruption
  • Organisational standards
  • Reset and dismantle special displays
  • Identify unsuitable displays
  • Replenishment of stock
  • Stock rotation
  • Impact of visual merchandise
  • Evaluate promotions and special events
  • Determine impact on sales
  • Advantages and disadvantages of promotions
  • Customer feedback
  • Complaints
  • Impact on sales results
  • Reporting visual merchandise displays
  • Graphical presentations
  • Continuous improvement
  • PDCA cycle
  • Suggestions for improvements

Unit 3 - Plan merchandise buying strategy

  • Post trade analysis
  • Innovation
  • Customer buying patterns
  • Purchasing factors and trends
  • Potential opportunities
  • Competitor activity
  • Competitor analysis
  • Comparative analysis
  • Competitor analysis and profiling
  • Past and planned performance
  • Missed opportunities
  • Future trends
  • Consult key stakeholders
  • Future range strategy
  • Relevant future trading
  • Market and strategy analysis
  • Product range
  • Developing strategies
  • Price strategy
  • Product mix
  • Product volumes and pricing
  • Determining a service price
  • Marketing and organisation strategies
  • Communicating relevant strategy
  • Six C’s of effective communication
  • Develop merchandise plan
  • Review marketing calendar
  • Budget and marketing plan
  • Marketing cycles
  • Establishing base line sales
  • Gross margin requirements
  • Margins and markdowns
  • Shrinkage and reductions
  • Formulae for open to buy
  • Weeks cover
  • Stock turnover
  • Width and depth of range
  • Economic order quantity (EOQ)
  • Respond to trade
  • Plans and performance benchmarks
  • Product returns
  • Sales reports and report frequency
  • Analysing sales volumes
  • Cross selling ratios
  • Dashboard reporting
  • Managing merchandise plan
  • Stock to sales ratio
  • Gross margin return on investment
  • ABC analysis
  • Surplus stock
  • Consolidating stock

Assessment

Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.
 

Payment Information

Certificate Course

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Benefits

  • Recognised by employers as professional development;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • Access to high-quality courses written by industry experts;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • Unlimited enrolment with no expiry;
  • Certificate of Attainment issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.
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  • $30/week
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$899.00