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Certificate of Media Buying and Planning


Course Outline and Topics

Course Overview

As a media buyer and planner your job will be to ensure a company’s message – or advertising – stands out in the increasingly over-saturated and ever-broadening media landscape through creating and strategically placing advertising.

The Certificate of Media Buying and Planning is an online professional development program that will provide you with the knowledge and skills required to interpret advertising briefs and to develop successful advertising and media plans.

In this media buying and planning course you will be introduced to the practical knowledge, skills and methods required to develop a comprehensive media plan through defining media requirements, selecting appropriate media vehicles, determining the media schedule and producing a media plan.

You will learn how to identify the target audience, prepare a detailed consumer profile and analyse the creative requirements as well as prepare and cost media schedules, book advertising time and lodge advertisements.

On completion of this course you will feel confident to develop a media plan and schedule advertisements for an organisation or advertising agency.

Course Structure

Unit 1 - Develop a media plan

  • Media requirements
  • Target audience
  • Customer / client profile
  • Media and advertising targets
  • Media costs
  • Product market factors
  • Media timing and frequency
  • Creative requirements
  • Media vehicle for delivery
  • Merchandising requirements
  • Media budgets
  • Legal and voluntary constraints
  • Word of mouth advertising
  • Self-regulation codes
  • Media vehicles / channels
  • Testing media vehicles
  • Internet / website advertising
  • Media schedules
  • Advertising brief
  • Duration and timing
  • Media plan
  • Marketing budget
  • Allocation methods
  • Marketing budget templates
  • Impact of advertising measures

Unit 2 - Schedule advertisements

  • Advertising and media requirements
  • Availability of advertisement
  • Goals and target audience
  • Media plan
  • Media vehicle/s
  • Media categories
  • Public release timing
  • Media schedule
  • Media costs
  • Schedule and reporting
  • Timing options
  • Advertising time/space
  • Promotions
  • Press releases
  • Product reviews
  • Lodge advertisement


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


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Payment Information

Certificate Course



  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • No entry requirements;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • 12 months’ access. Free extensions may be available upon application.
  • Certificate of Attainment/Completion issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth




  • Media Coordinator
  • Media Buyer


  • Includes 12 months access
  • Full up-front payment only