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Certificate of E Business


Course Outline and Topics

Course Overview

The Certificate of E-Business is an online professional development course designed to provide students with an understanding of e-business, e-commerce and its associated technologies. Students are introduced to the foundations of online commerce and the elements that are central to an electronic marketplace. The Certificate of E-Business will provide you with the knowledge and skills required to develop effective sales strategies for online business success.

Throughout the program you will learn how to develop a range of Internet marketing strategies, discover how to optimise sales for your online business through a range of targeted marketing and customer acquisition and retention strategies. You will learn how to create value for your online customers, manage an Internet sales and marketing budget and build online credibility. You will also learn how to use social media tools for customer engagement, discover the foundations of HTML, web design and web content principles and learn how to develop e-marketing communications for e-business success.

This course is ideal for new online business owners, or those online business owners who need to extend their online sales skills to take their business to the next level.

Course Structure

Unit 1 - Online sales

  • Sale strategies
  • Strategic partners
  • Customer pathways
  • Promotion
  • Retaining customers
  • Performance indicators
  • Measuring success
  • Sales / marketing budget
  • Targets
  • Market share
  • Market analysis
  • Market segment
  • Product performance
  • Organisational performance
  • Production / operating strategies
  • Tracking sales
  • Customer retention
  • Maintaining credibility
  • Web presence
  • Customer relationship management
  • Building value
  • Collect diagnostic data

Unit 2 - Conduct e-marketing communications

  • Electronic advertisements
  • E-marketing strategy
  • Search Engines
  • Blogs
  • Target audience
  • Multi-channel strategy
  • Search Engine Optimisation (SEO)
  • Ranking Vs Response
  • Writing content and copy
  • HTML design
  • SMS marketing messages
  • Social media
  • Advertisement elements
  • Classified advertising
  • Marketing strategy requirements
  • Legal and ethical requirements
  • E-Marketing tools
  • Website design
  • Design styles
  • Website content and site map,
  • Navigation buttons and frames
  • Three click rule
  • Content management systems
  • Data recording
  • Media vehicles and website hotlinks
  • Site design and construction
  • Budget
  • Legal and ethical issues
  • Copyright ownership
  • Ad exchange networks
  • Google AdWords
  • E-advertising law
  • Tracking and evaluation
  • Social networking
  • Advertisement placement
  • Web Analytics and Metric Analysis
  • Cookies
  • Web tracking software
  • Measuring social engagement

Unit 3 - Review and maintain a website

  • Review website content
  • Analyse customer feedback
  • Feedback forms
  • Collect website data
  • Identify trends
  • Analyse data
  • Cost implications
  • Updating website
  • Ensure accuracy
  • Authenticity
  • Legal requirements
  • Content Management Systems (CMS)
  • Security procedures
  • Passwords
  • Data encryption
  • Site maintenance
  • Active links

Unit 4 - Use social media tools for collaboration and engagement

  • Social media tools
  • Applications
  • Malware
  • Review popular tools
  • Blogging applications
  • Hosted web space
  • WordPress blog
  • Twitter account
  • Establish social media interface
  • Social networking interaction
  • Test and evaluate tools


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


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Payment Information

Certificate Course



  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • No entry requirements;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • Unlimited enrolment with no expiry;
  • Certificate of Attainment/Completion issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth




  • Small Business Owner
  • Marketing Coordinator
  • Online Business Owner
  • Best value option
  • Includes unlimited access


  • $150 deposit
  • $30/week
  • No credit checks required