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Certificate of Copywriting


Course Outline and Topics

Course Overview

Whether you want to embark on a new career as a copywriter or enhance your copywriting performance in your current role, this online professional development course will give you the skills to write with confidence.

The Certificate of Copywriting will give you the knowledge and skills required to conceptualise and write copy for a wide range of marketing formats, with an emphasis on website copywriting and search engine optimisation (SEO). You will also discover practical, step-by-step guidelines that will teach you how to write copy that gets results.

Throughout this online copywriting course, you will acquire the skills necessary to generate winning copy concepts and hone your creative skills. You will also develop a solid grasp on the theory and practice of successful copywriting.

On completion of this course, you will have the confidence to start a new career as a professional copywriter or start your own freelance copywriting business.

Course Structure

Unit: Copywriting

  • Copywriting
  • Web Copywriting
  • Web Content
  • SEO
  • Landing Pages
  • Headlines
  • Closing the Sale
  • Conversion Rates
  • Pay Per Click
  • Article Marketing
  • Email Marketing
  • Social Networking
  • Blogging
  • Backlinks
  • Website Traffic
  • Press Releases
  • White Papers
  • Sales Letters
  • Case studies
  • Product brochures
  • Presentation
  • E-zines
  • Corporate Brochures
  • Articles
  • Web pages
  • Idea generation
  • Creative presentation
  • Words and newspapers
  • Advertising and emotions
  • Writing styles
  • Corporate identity
  • Art in advertising
  • Radio copywriting
  • Television copywriting
  • Advertising and interactivity
  • Creativity and creative strategy
  • Starting Your Freelance Business
  • Marketing Your Copywriting Services
  • How to Get Copywriting Jobs


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


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Payment Information

Certificate Course



  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • No entry requirements;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • 12 months’ access. Free extensions may be available upon application.
  • Certificate of Attainment/Completion issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth




  • Copy Writer
  • Communications Copy Writer
  • Copy Writer and Content Manager
  • Digital Copy Writer
  • Freelance Copy Writer
  • Web Copywriter
  • Includes 12 months access
  • Full up-front payment only