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Certificate of Business Analysis


Course Outline and Topics

Course Overview

Whether you’re interested in pursuing a career as a business analyst or simply want to make better business decisions, this course offers a comprehensive foundation in the fascinating field of business analysis.

The Certificate of Business Analysis is an online professional development program that will help you to make informed, data-driven decisions and covers business analysis tools, techniques and communication strategies used by business analysts.

In this online business analysis course, you will discover how to interpret market trends and developments and gain knowledge in competitor analysis, product life cycles and forecasting to prepare, report on and present market data.

You will also learn how to analyse data from Australian and international markets and develop and implement strategic business plans to ensure continuous improvement in business performance.

On completion of this course, you will have gained the professional development required to understand the foundations of business analysis to make educated business decisions that lead to competitive advantage.

Course Structure

Unit 1 - Introduction to Business Analysis

  • What is business analysis?
  • Business analysis trends
  • Business analysis deliverables
  • The business case
  • Understanding cost and revenue centres
  • Cross-functional teams
  • Measuring business performance
  • Effective Benchmarking
  • Company valuations
  • Financial reporting
  • Ratio analysis
  • Financial statement analysis
  • Business analysis tools and techniques
  • Business analysis communication
  • Organisational analysis and change
  • Management roles and functions
  • Key Performance Indicators (KPI)
  • Financial planning and control
  • Market strategy analysis
  • Efficiency and productivity analysis
  • Enterprise Resource Planning (ERP)
  • Business Process Redesign (BPR)
  • Business Process Improvement (BPI)

Unit 3 - Analyse Data from International Markets

  • Statistical analysis of market data
  • Australian and international markets
  • The research process
  • Data sources
  • Analysis and use of research results
  • Trends and developments
  • Research data and analytical tools
  • Taking advantage of trends
  • Impacting trends
  • Culture and buyer behaviour
  • Difficulties and communication
  • Measures of central tendency and dispersion
  • Correlations between data
  • Target market and market segments
  • Programs and reports
  • Qualitative analysis of the international market
  • Qualitative data collection
  • Data quality
  • Competitor comparisons
  • Market position
  • International data
  • Competitors
  • Opportunities or threats
  • SWOT analysis
  • STEEP model
  • Socio-cultural impacts
  • PEST diagram
  • Competitor comparison and profiling
  • Plot and interpret data for visual presentation
  • Assess presentation for problems
  • Organisational requirements

Unit 4 - Develop and implement strategic plans

  • Organisation vision and mission
  • Strategic planning processes
  • SWOT PEST and STEEP analyses
  • Develop strategic plan
  • Vision and mission statements
  • Planning models
  • Develop values
  • Timing
  • Planning focus
  • Management roles
  • Stakeholder support
  • Potential for threat
  • Engagement
  • Analyse the internal and external environment
  • Market information research
  • Market competition
  • Competitor information
  • Performance review data
  • Strengths and weaknesses
  • Environmental development
  • Political, economic social developments
  • Technological developments
  • STEEP process
  • Cooperative and joint ventures
  • Risk Management
  • Monte Carlo simulation
  • Fault tree analysis
  • Event tree analysis
  • Focus groups
  • Econometric models
  • Cost benefit analysis
  • Using software products and consultancy firms
  • Write strategic plan
  • Research and background
  • Using data analysis results
  • Plans and controls
  • The Simple SIPOCC Model
  • Strategic objectives
  • Prioritising strategies
  • Deadlines and milestones
  • Creating a formal plan
  • Competitor analysis
  • Action plans
  • Implementing strategic plan
  • Communicating changes
  • Performance monitoring and measurement
  • Key Performance Indicators (KPIs)

Unit 5 - Develop and implement a business plan

  • Drawing up plans
  • Developing a business plan
  • Start-up businesses
  • Elements in a business plans
  • Existing business
  • The planning process
  • Operational plans
  • Strategic plans
  • Strategic plan objectives
  • PEST analysis
  • SWOT analysis
  • Action based matrix
  • Environment and society
  • Continuous improvement
  • Monitoring performance
  • Communication
  • Resources and performance
  • Measures or indicators
  • Addressing change
  • Addressing system and failures
  • Contingency plans
  • Monitoring processes
  • Process and function design objectives
  • Monitoring and evaluation plan
  • Reporting key aspects of the business
  • Structuring reports
  • Respond to performance data
  • Performance reports
  • Analysing employee performance
  • Coaching and training for underperforming employees
  • Coaching and learning needs
  • Continuous improvement
  • Improving quality


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


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Payment Information

Certificate Course



  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • No entry requirements;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • Unlimited enrolment with no expiry;
  • Certificate of Attainment/Completion issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth




  • Business Analyst
  • Operations and Business Planning Analyst
  • Project and Business Analyst
  • Best value option
  • Includes unlimited access


  • $180 deposit
  • $35/week
  • No credit checks required