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Certificate of Brand Management


Course Outline and Topics

Course Overview

The Certificate of Brand Management is a short online professional development course that will show you what it takes to be a successful brand manager. If you are an aspiring brand manager or are currently employed in marketing, this course will help you to conceive, build, improve and maintain a successful brand identity for your company.

The Certificate of Brand Management will explore the responsibilities of a brand manager, take you through the conception of a brand, to building, evaluating and maintaining brand equity. You will be introduced to a brief history of branding, followed by the elements of a great brand and current trends.

The course will also explore the consumer and how the consumer dictates your brand equity. You will learn how to develop a visual identity, how to create a strong brand as well as the fundamentals of positioning. The course will also teach you how to effectively plan, monitor and evaluate your organisation’s branding efforts, including the launching and relaunching process. By the end of this course you will be able to apply all of the knowledge, tools and techniques acquired in this course to build and manage your brand more effectively.

By the end of this course you will be able to apply all of the knowledge, tools and techniques acquired in this course to build and manage your brand more effectively.

Course Structure

Unit: Brand Management

  • Brand management
  • Brand managers
  • The Brand
  • Creative brand elements
  • Brands and the consumer
  • Sales promotions
  • Brand equity
  • Brand awareness
  • Branding strategies
  • Marketing programs
  • Brand names and logos
  • Slogans, jingles, characters, and packaging
  • Brand protection
  • Copyright
  • Trademarks
  • Patents
  • Online branding
  • Online brand equity
  • Online branding principles
  • Evaluating branding strategies
  • Cyberbranding
  • E-customers
  • Interactive branding
  • Online customer relationship management
  • Online brand loyalty
  • Online branding tools
  • Virtual communities
  • Email marketing
  • Defining branding
  • Products and features
  • Creating a mission and vision
  • Brand positioning
  • Creating a visual identity
  • Employees as ambassadors
  • Connecting with customers
  • Launching your brand
  • SWOT analysis
  • Refreshing and relaunching your brand
  • Brand extensions
  • Brand architecture


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


10 Ways To Create A Positive, Personal “Service” Brand

5 Ways To Inspire And Make Time For Creativity

Payment Information

Certificate Course



  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • No entry requirements;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • 12 months’ access. Free extensions may be available upon application.
  • Certificate of Attainment/Completion issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth




  • Marketing Coordinator
  • Sales Manager (Brand Management)
  • Graphic Designer
  • Digital and Brand Manager
  • Includes 12 months access
  • Full up-front payment only