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Certificate of International Marketing


Course Outline and Topics

Course Overview

The Certificate of International Marketing is an online professional development program that will provide you with the analytical skills required to develop and manage international marketing programs.

In this international marketing program you will gain an insight into the international economic, political, legal and cultural and environmental influences on marketing planning.

You will learn how to evaluate the international environment, identify market factors and risks and to assess the viability of international marketing opportunities.

You will also learn how to formulate, assess, strategically manage, evaluate and improve international marketing programs, as well as determine the approach and operational structure for an organisation marketing internationally.

This program is ideal for those working in the international business environment who are preparing to enter an international or export market for the first time or are looking to identify new marketing opportunities in international markets.

Course Structure

Unit 1 - Evaluate International Marketing Opportunities

  • Global marketing environment
  • International trade patterns
  • Trade data
  • Assess core activities
  • Assess business efficiency
  • Review financial position
  • Competitor analysis
  • Customer and market analysis
  • Redefine business goals
  • Continuous improvement
  • Strategic analysis
  • Review business performance
  • International business market factors
  • Electronic commerce market factors
  • Impacting cultural factors
  • Currency customs and legal system
  • Market trends
  • Operating environments
  • Business market needs
  • Conduct market research
  • Electronic commerce market factors
  • New and emerging business
  • Business goals and direction
  • Marketing risk factors
  • Political financial and economic stability
  • Corruption risk factors
  • Legal and regulatory requirements
  • International business cycles risks
  • International business marketing
  • Electronic commerce marketing
  • Factors favouring exporting

Unit 2 - Manage International Marketing Programs

  • Formulate marketing objectives
  • Viable marketing opportunities
  • Marketing objectives
  • Identify goals
  • Strategic objectives and KPI’s
  • Risk management strategy
  • Manage contingencies
  • Meet marketing objectives
  • International marketing approach
  • Research marketing opportunities
  • Promotion of products or services
  • Evaluate marketing approaches
  • Determine operational structures
  • Business culture
  • Consumer preferences
  • Compatible marketing structures
  • Operational marketing structure
  • International marketing performance
  • Communicate objectives
  • Roles, responsibilities
  • Accountabilities
  • Communication strategy
  • Manage marketing
  • Promotional and sales activities
  • International marketing performance
  • Product, pricing policies
  • Distribution policies
  • Monitor marketing progress
  • Marketing outcomes and objectives
  • Successes and performance gaps
  • Changes in market phenomena
  • Review marketing performance


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


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Payment Information

Certificate Course



  • Recognised by employers as professional development;
  • No entry requirements;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • Access to high-quality courses written by industry experts;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • Unlimited enrolment with no expiry;
  • Certificate of Attainment issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth




  • International Marketing Officer
  • International Marketing Specialist


  • Includes unlimited access
  • Full up-front payment only