Find your new direction

  • 1300 76 2221
  • Australian owned and operated since 2008

Certificate of Freelance Writing


Course Outline and Topics

Course Overview

It is incredibly satisfying to work for yourself doing something you love. So, if words are your passion launch your freelance writing business with the Certificate of Freelance Writing.

This online professional development program will equip you with the knowledge and skills to become a freelance journalist or writer.

In this online freelance writing course, you will learn how to write content for a range of media, including news stories, feature articles, online content, reviews and more. You will also learn the importance of media law and ethics and copyright issues and how it relates to the publishing industry.

You will discover techniques to pitch your story ideas, identify commercial opportunities to sell your writing and see your work published.

You will also learn how to interview effectively, how to write for different audiences, and understand the content creation process, from research and writing to the final draft.

Freelance writing can be a highly satisfying and rewarding way to earn money, either as a part time or full-time career. The Certificate of Freelance Writing will equip you with the professional writing skills you need to succeed as a freelance writer.

Course Structure

Unit 1 – Write Content for a range of media

  • Prepare to write content
  • Identify production requirements
  • Marketing media products
  • Production team roles
  • Writer / content specialist
  • Writer skills and knowledge
  • Multimedia production processes
  • Content and publishing medium
  • Creating content
  • New customer attitudes
  • Identifying target audience
  • Reference material
  • Copyright handling
  • Cross-check additional sources
  • Planning program content
  • Needs of target audience
  • Content purpose
  • Strategy for generating ideas
  • Selecting content
  • Writing styles
  • The content creation process
  • Draft content
  • Writing styles and their purpose
  • Writing for online readers
  • Scannable online texts
  • Writing and communication principles
  • Drafting content
  • Principle writing methods
  • Techniques for effective writing
  • Refine and redraft content
  • Laws and codes of practice
  • Captions and audio descriptions
  • Presentation techniques
  • Proofreading content
  • Final drafts
  • Copyediting of draft
  • Ergonomic practices
  • Finalise content
  • Consistent style
  • Word count and indexing
  • Saving and archiving content
  • Improving time management

Unit 2 - Professional Writing

  • Pathways to writing
  • Change and diversity
  • Market change
  • Deadlines
  • Technological change
  • Digital writing skills
  • Legal and cultural changes
  • Grammar and style issues
  • Cross genre writing
  • Delivering the work correctly
  • Writing alone or in a team
  • Remaining impartial
  • Meeting deadlines
  • Writing to persuade
  • Supporting arguments
  • Sarcasm and humour
  • Appeal to authority
  • Writing speed and quality
  • Profitability with illustration
  • Self-publishing
  • Rules of the game
  • Understanding of ambiguity
  • Be concise
  • Stick to requirements
  • Know your audience
  • Organised and systematic
  • Creating clarity
  • Editing and proofing work
  • Being a writer

Unit 3 - Provide Freelance Services

  • Self promotion
  • Establish regular follow-ups
  • Maintaining networks
  • Reputation management
  • Promotional materials
  • Negotiate work arrangements
  • Establish project outcomes
  • Agree on fees and expenses
  • Confirm contract or agreements
  • Payment terms and conditions
  • Negotiate variations
  • Advice before signing
  • Manage financial aspects
  • Fee structures
  • Plan work schedules
  • Cash flow
  • Sending invoices
  • Payment terms and conditions
  • Follow up non-payments
  • Keeping accurate financial records
  • Submitting taxation documents
  • Taxation and insurance requirements
  • Strategic planning
  • Identifying work opportunities
  • Expanding client base
  • Client feedback
  • Professional development
  • Review work objectives
  • Commercial goals
  • Risk management

Unit 4- Non Fiction Writing

  • Explore topics
  • Using news as a source
  • Sources of inspiration
  • Finding an interesting angle
  • Drafting/redrafting the text
  • Reading your work
  • Writers checklist
  • Structuring the story
  • Knowing the shape
  • The ingredients
  • The frame
  • Identifying problems
  • Redrafting checklist
  • The five W’s
  • Condensing your article
  • Beginnings, middles and ends
  • Transitions
  • The flow of the narrative
  • Active vs passive writing
  • Showing, not telling
  • Finding the right voice
  • Rhythm and meaning
  • Quoting and paraphrasing
  • Direct and indirect quotes
  • Conscious observation
  • Reporting
  • Accurate descriptions
  • The interview process
  • Profile article interviewing
  • Writing the profile
  • Feature article interviewing
  • Writing for target audiences
  • Style
  • Readership
  • Publication type
  • Bringing it all together
  • Writing a review
  • What can be reviewed?
  • Preparing for a review
  • Develop the right questions
  • Identify the genre
  • Revealing the plot
  • Marketing a review
  • Feature articles
  • Selecting topic
  • Researching a feature
  • Current agendas
  • Protecting sources
  • Crafting your work
  • Flexible Focus Approach (FFA)
  • Setting the scene
  • Other features issues
  • Titles and leads
  • Objectivity
  • Feature writing
  • Marketing your work
  • Understanding the market
  • Article and focus
  • Type of publication/market
  • Accessing the market
  • The covering letter
  • Coping with rejection
  • Establishing a hangar
  • Copyright issues
  • Marketing advice
  • Marketing checklist
  • Law and Ethics


Written assignments and exercises, including short-answer questions, reports/essays and projects. There are no examinations or due dates for assessment.


10 Ways to Find Work as a Freelance Writer

5 Signs You’re A Digital Nomad Type (And 5 Ways To Be One)!

Payment Information

Certificate Course



  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • No entry requirements;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support;
  • Easy to understand course content;
  • 12 months’ access. Free extensions may be available upon application.
  • Certificate of Attainment/Completion issued for your CV (hard copy provided); and
  • Course may be tax deductible; see your tax advisor.

Career Pathways

Future growth




  • Freelance Writer
  • Copy Writer
  • Journalist
  • Freelance Journalist
  • Best value option
  • Includes 12 months access


  • $180 deposit
  • $35/week
  • No credit checks required