The increase in smartphone usage across the globe has seen a rise in mobile apps. It is estimated that mobile device users engage with apps 90 per cent of the time they use their devices. This course is ideal for anyone wanting to tap (pun intended!) into this increasingly valuable marketing tool, from those that provide marketing services to organisations who are keen to ramp up their digital presence!
Planning an Effective Mobile App Strategyis an online program that will give you insights into the development framework of mobile apps and how to ensure they are targeted to your audience.
In this professional development course, you will study why adopting a mobile app strategy can be so valuable, how to plan an effective strategy, and how to develop apps for customers and employees.
You will also learn about the critical decisions that will affect your strategy, how to leverage an app development framework, and the stages involved in the mobile app development process.
On completion of this course, you will have the tools and knowledge you’ll need to develop a successful mobile app strategy to leverage its marketing benefits and obtain more ‘cut through.’
Unit 1 - Planning an effective mobile app strategy
Adopting a mobile app strategy in today’s business world
Types of mobile apps
Characteristics of mobile apps
Topics to include in an app development framework
Development of employee apps within your organization
Decisions your organisation will face related to your mobile app strategy
Planning an effective mobile app strategy
The case for adopting a mobile app strategy now
Apps for customers
Apps for our employees
App development framework
The stages of a mobile app development process
Key decisions for a mobile app strategy
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to ensure your competency is industry relevant. You will not be benchmarked against other students.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
In this course, you will be assessed via multiple-choice questions to determine your mastery of details and specific knowledge gained during your studies to achieve a ‘competent’ or ‘not yet competent’ result.
Benefits of Multiple-Choice Assessments
Appropriate for assessing students’ mastery of details and specific knowledge.
Can be used to assess both simple knowledge and complex concepts.
Questions can be answered quickly to accurately assess a students’ mastery of many topics relatively quickly.
Assessment can be quickly and reliably scored to achieve a ‘competent’ or ‘not yet competent’ result.
As the answers are visible, multiple-choice questions offer the opportunity for the continuation of the learning process, offering educational value.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 5 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, transcripts of video lectures and other learning resources are available for printing via our elearning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.