International business knowledge supports the development, strategy, and management of organisations on a worldwide scale. In the age of globalisation, this short business course helps you develop highly valuable decision-making skills to facilitate international expansion.
Introduction to International Business is a professional development course that will provide you with the fundamentals of international business.
In this short business course, you’ll learn about interpreting trends in Australian and international markets, data collection and data sources and cultural impacts on buyer behaviour and business activity. You’ll also gain promotional skills to optimise the growth of products and services in international markets.
On completion of this course, you will have a foundation knowledge of international business to position a company for growth into global markets.
Unit 1 - Analyse data from international markets
Interpret trends in Australian and international markets
The research process
Data collection and data sources
Taking advantage of trends
Trends impacting on international business activity
Cultural impacts on business activity
Culture and buyer behaviour
Target markets and market segments
Time series analysis
Measures of central tendency and dispersion
Quantitative data analysis and qualitative analysis and data collection
Current and potential competitors
Competitor comparison and profiling
Preparing and assessing visual presentations
Accuracy and suitability
The research report
Written report formats
Unit 2 - Forecast international market and business needs
Gather and document marketing intelligence
Organisation vision and needs
Monitoring and evaluation
International joint ventures
Core activities, customer base, values and directions
Core business strategies
Business values and current direction
Current and past performance comparisons
Strengths, weaknesses and critical success factors
Current capabilities and resources
Products and services
Capabilities and resources
Trends and developments
The research process
Use of search results
Taking advantage of trends
Analysing international business activity
Threats or opportunities
Advance warning of new products and services
Legal and ethical and environmental constraints
Underservices market needs
Time series forecasting techniques
Forecasting emerging international marketing needs
Unit 3 - Promote products and services to international markets
Moving into international markets
Information gained by referring to the marketing plan
Build and maintain international business networks
Selecting useful networks
Records and opportunities
Enhance knowledge of international markets
Trade fairs, conferences and professional development
Personal and professional contacts
Making face-to-face contact
Different communication channels
Input and making useful reciprocal contributions
When you study with Australian Online Courses you will be assessed using a competency-based training method. Competency-based training focuses on a learner’s ability to receive, respond to and process information to achieve a competency result. As such, skills-based and knowledge assessments are geared towards attainment to meet industry-defined standards.
Assessment will be comprised of written assignments and exercises, including short answer questions, reports, essays, research projects and reflective tasks. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 60 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
Yes! The cost for printed materials for this course is $50 per unit.Total cost for optional printed materials is: $200.00. Printed materials are available for purchase at any time and not require to complete this course. Everything you need to complete the course is provided online via our e-learning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.