Webinars are now a common and effective tool being used by thousands of Australian businesses across all industries. They are used for everything from education and training to marketing and customer service. And they’re an affordable means of connecting with customers, staff and the online community.
Our Creating Winning Webinars course is a professional development course that will take you through the entire process of creating an impactful and effective webinar.
In this webinar training course, you will learn how to define your webinar objectives, leverage community connections, and use webinars as part of a holistic marketing strategy.
You will also study best practice in webinar creation, how to choose its structure, create an outline, manage your budget and technical support, and choose the platform that suits your components and ultimate business goals.
On completion of this course, you will have unleashed the power of a simple, cost-effective way of increasing brand awareness, generating new leads and strengthening prospects’ interest in your product or service.
Unit 1 – Overview
Creating an effective webinar
Defining webinar objectives
Unit 2 – Webinars defined
Defining the term “webinar”
Using webinars for marketing purposes
What is a webinar?
Why use webinars
Using your community connections
Using webinars as part of marketing strategy
Unit 3 – Best practices
What to do and what not to do
Lack of preparation, testing, flexibility
The keys to success
Maximise your efficiency and reach
Unit 4 – Choosing the structure
Goals and expectations
Elements of structure that can serve you best
Objective of your webinar
Unit 5 – Creating the outline
Webinar creation formula
Create an outline
Welcoming your audience
Offer an interactive task
Incentive to stay till the end
Review key problems and then tell them solutions
Mistakes to avoid
Include case studies
Promote your offer
Asking questions through out webinar (survey or poll)
Webinars for education (staff or colleagues)
Unit 6 – Choosing the platform
Selecting the platform
Determine what you want the platform to do
How many webinars will you do per month
How many people will attend?
Choosing a platform that supports your components
Do you need to record your webinar?
Will the platform capture attendees’ details?
Will platform integrate with your email platform
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to ensure your competency is industry relevant. You will not be benchmarked against other students.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
In this course, you will be assessed via multiple-choice questions to determine your mastery of details and specific knowledge gained during your studies to achieve a ‘competent’ or ‘not yet competent’ result.
Benefits of Multiple-Choice Assessments
Appropriate for assessing students’ mastery of details and specific knowledge.
Can be used to assess both simple knowledge and complex concepts.
Questions can be answered quickly to accurately assess a students’ mastery of many topics relatively quickly.
Assessment can be quickly and reliably scored to achieve a ‘competent’ or ‘not yet competent’ result.
As the answers are visible, multiple-choice questions offer the opportunity for the continuation of the learning process, offering educational value.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 5 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, transcripts of video lectures and other learning resources are available for printing via our elearning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.