Growth hacking is the brave new world of marketing. It’s an innovative field focused entirely on growth. The discipline tackles the volatile media landscape and complex new customer journey with one objective – to gain market share.
The Introduction to Growth Hacking is a professional development course that will provide you with the fundamentals of growth hacking to help a company thrive.
In this growth hacking course, you’ll learn about the growth hacking mindset, explore neuroscience and discover the four EP’s of the marketing mix. You’ll also gain predictive, innovative and adaptability skills to help you plan, deliver and optimise exponential growth.
On completion of this course, you will have a foundation knowledge of growth hacking to position a company for growth now and in the future.
Unit 1 - Growth hacking, self-study guide (Internet Marketing Series)
Growth hacking defined
Steps in successful growth hacking
Mantras of a growth hacker
Selling begins with an idea
The customer is always right
Growth hacking speeds
Using existing users to reach potential users
Understanding your customers
Product market FIT (PMF)
Defining your audience
Understanding your company
closing the sale
Matching your product/service to your client
Strengthening a relationship
Social and emotional intelligence
Unique selling proposition (USP)
Growth hacking process steps
Path to growth hacking success
Unit 2 - The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
Marketing is dead
Stranded in a digital ocean
How to be savage AF
Don’t be mad at Facebook: you just suck at marketing
Swipe right – Sales and marketing
Growth hacking your way to greatness
Marketing lessons from social media giants
Transforming your advocates into the faces of your brand
Judgement day – The battle of AI versus humans
The power of personality
Bringing it all together
The new frontier
Unit 3 - Advanced Marketing Management: Principles, Skills and Tools
The need for the new marketer
Neuroscience skills – marketing and the human brain
Predictive skills – marketing and data
Innovation skills – marketing and creative thinking
Adaptability skills – marketing and decision making
The 4 Eps marketing mix (empathetic product and experimental price)
The 4 Eps marketing mix (ever present place and engaging promotion)
Reorganising the marketing function
The new transformational leaders
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to ensure your competency is industry relevant. You will not be benchmarked against other students.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
In this course, you will be assessed via multiple-choice questions to determine your mastery of details and specific knowledge gained during your studies to achieve a ‘competent’ or ‘not yet competent’ result.
Benefits of Multiple-Choice Assessments
Appropriate for assessing students’ mastery of details and specific knowledge.
Can be used to assess both simple knowledge and complex concepts.
Questions can be answered quickly to accurately assess a students’ mastery of many topics relatively quickly.
Assessment can be quickly and reliably scored to achieve a ‘competent’ or ‘not yet competent’ result.
As the answers are visible, multiple-choice questions offer the opportunity for the continuation of the learning process, offering educational value.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 5 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, transcripts of video lectures and other learning resources are available for printing via our elearning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.