Introduction to Brand Management is a short online professional development course that will show you what it takes to be a successful brand manager. If you are an aspiring brand manager or are currently employed in marketing, this course will help you to conceive, build, improve and maintain a successful brand identity for your company.
Introduction to Brand Management will explore the responsibilities of a brand manager, take you through the conception of a brand, to building, evaluating and maintaining brand equity. You will be introduced to a brief history of branding, followed by the elements of a great brand and current trends.
The course will also explore the consumer and how the consumer dictates your brand equity. You will learn how to develop a visual identity, how to create a strong brand as well as the fundamentals of positioning. The course will also teach you how to effectively plan, monitor and evaluate your organisation’s branding efforts, including the launching and relaunching process. By the end of this course you will be able to apply all of the knowledge, tools and techniques acquired in this course to build and manage your brand more effectively.
By the end of this course you will be able to apply all of the knowledge, tools and techniques acquired in this course to build and manage your brand more effectively.
Course Structure
Unit: Brand Management
- Brand management
- Brand managers
- The Brand
- Creative brand elements
- Brands and the consumer
- Sales promotions
- Brand equity
- Brand awareness
- Branding strategies
- Marketing programs
- Brand names and logos
- Slogans, jingles, characters, and packaging
- Brand protection
- Copyright
- Trademarks
- Patents
- Online branding
- Online brand equity
- Online branding principles
- Evaluating branding strategies
- Cyberbranding
- E-customers
- Interactive branding
- Online customer relationship management
- Online brand loyalty
- Online branding tools
- Virtual communities
- Email marketing
- Defining branding
- Products and features
- Creating a mission and vision
- Brand positioning
- Creating a visual identity
- Employees as ambassadors
- Connecting with customers
- Launching your brand
- SWOT analysis
- Refreshing and relaunching your brand
- Brand extensions
- Brand architecture
Assessment
Assessment Information
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
It was a great affordable course to complete to help me progress with my career.
E, Butler, North Ryde NSW | Certificate of Brand Management | July 2020
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- No entry requirements;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support;
- Easy to understand course content;
- Twelve (12) months’ access, with extensions available upon application (fees apply);
- Certificate of Attainment/Completion issued for your CV (hard copy provided); and
- Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 20 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
Yes! Total cost for optional printed materials is: $100.00 for this course. Printed materials are optional and not required to complete the course. Everything you need to complete the course is provided online via our e-learning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Marketing Coordinator
- Sales Manager (Brand Management)
- Graphic Designer
- Digital and Brand Manager
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