Gain a design thinking and innovation mindset to help you develop exciting new products and services that enhance people’s lives and embrace sustainability.
The Certificate of Innovation and Design Thinking is an online professional development program that will explore types of innovation, prototyping, design thinking and creative innovation while navigating risks and problems.
Throughout this design thinking and innovation course, you will learn about innovation models, ways to improve creativity, how to balance creativity and critical thinking, risks associated with innovation and the significance of the innovation lifecycle.
You will also learn about prototyping, how to write a journey map, pilot testing products, KPIs and tracking, implementation in the market and benefit realisation.
On completion of this course, you will feel confident innovating in your business or industry to release new products or services that benefit people and the planet.
Course Structure
Unit - Managing Innovation
Unit 1 – Scope and nature of innovation
- Innovation vs improvement
- Why innovate?
- Types of innovation
- Adoption of innovations
- Compatibility
- Relative advantage
- Developing innovative products or services
- Research & development
- Models of innovation
Unit 2 – Creative thinking
- Creativity and innovation
- What is creative thinking
- What make employees creative
- Ways to improve creativity
- The 4c’s of creativity mode
- The innovation mindset
- Workshop techniques for creative innovation practices
- Fluidity and flexibility training
- Brainstorming
- Creativity matrix
- Creative thinking vs critical thinking
- Critical thinking and innovation
- Ways to improve critical thinking
Unit 3 – Design thinking
- Design thinking and innovation
- Design thinking process
- Stages of design thinking
- Rules of design thinking
- Association with innovation
- Low staff adoption/buy-in
- Conventional solutions and unoriginal ideas
- Focus on incremental innovation only
- Lack of structure in solution design
- Risk management, high costs and diluted resources
- applications of design thinking
Unit 4 – The process
- Innovation process
- Phase 0 – Discovery & ideation
- Phase 1 – Scoping
- Phase 2 – Building business case & plan
- Phase 3 – Development
- Phase 4 – Testing & validation
- Phase 5 – Product launch
- Continuing innovation
- A/B testing
- Case Study – McDonalds McCafé
Unit 5 – Managing risk and problems
- Risks associated with innovation
- Financial risks
- Risks to business structure
- Failure of innovation
- Future redundancy
- Inability to implement innovation
- Scaling innovation
- Ownership
- Behaviour of innovation targets
- Process for success
- Enhancing employee innovation
- Predictors of adoption and diffusion
- Innovative identification of risks and risk management
Unit 6 – Types of innovation
- Innovation types
- Radical innovation
- Incremental innovation
- Architectural/sustaining innovation
- Disruptive innovation
- Innovation matrix
- The innovation lifecycle
- Disruptive innovation and technological change
- The innovator’s dilemma
Unit 7 – Prototyping
- Why prototype?
- Product failures
- Types of prototyping
- Basics of prototyping
- Phase 1: Requirement analysis
- Phase 2: Quick design and refine
- Phase 3: Build the prototype
- Prototyping visual concepts
- Prototyping to demonstrate a physical product
- Using your prototype as a marketing tool
- Prototyping for testing a new hypothesis
- Tips to get started
Unit 8 – Journey mapping
- How to write a journey map
- Defining a customer profile
- Determine motivations and de-motivations
- Plan the buyer journey
- Revise, revise, revise
Unit 9 – Implementation
- Implementation pilot life cycle
- Pilot testing
- Why you need a pilot
- Planning to optimise efficacy of pilot
- KPI’s and tracking
- Marketing campaign
- Product adaption
- Marketing impact
- KPI’s and tracking
- Roll out,
- Bringing to market
- Benefit realisation
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Click Add to Cart/View Cart on the course page.
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:-
- Entrepreneurs
- Supply Chain Managers
- Tech Industry Professionals
- Business Managers
- Business Owners
- Innovators
- Product/Service Development Managers
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