We live in an increasingly social and mobile world with people expecting more dynamic and engaging digital experiences in both their professional and personal lives. Part of the challenge for marketers is integrating the User Experience (UX) into digital strategies to gain insights into behavioural motivations and create an optimal experience for the user.
Designing Digital Experiences is an online program that will enable you to enhance a design’s usability and accessibility beyond just ‘looking nice’ to exploring the underlying human experience of a product or service.
In this professional development course, you will explore customer-centric design strategies, learn how to ‘user test’ for effective problem solving and explore customer journey mapping.
You will also learn the essential elements of user personas, how to engage with key stakeholders to formulate actionable data and insights, and explore the relationship between the User Interface (UI) and the User Experience (UX).
On completion of this course, you will be able to leverage insights in your marketing, creative or operational role to integrate UX as a critical piece of a customer’s digital journey.
Course Structure
Unit 1 - Achieving customer-centric design
- Elements of user personas
- Gathering information
- Data elements in user personas
- Building an effective user persona
- Benefits of user personas
Unit 2 - Building a culture of design thinking
- Understanding the customer
- Refraining a problem
- Customer-centric brainstorming
- Prototypes
- Conducting user tests
Unit 3 - Design thinking of innovation
- Defining opportunities
- Constructive mindsets
- Creating experience maps
- Using PODs to define opportunities
- Affinity clustering
- Actionable insights for design thinking
- Using opportunity statements
Unit 4 - Customer journey mapping
- Establishing a team
- Drafting, updating and completing a customer journey map
- Prioritising a list of actions
- Avoiding common mistakes
Unit 5 - Exploring the relationship between UI/UX design
- User experience (UX design)
- Trends in UI/UX design
- User experiences (UX design)
- User interface (UI) design
- Trends in UI/UX design
- Pleasing user experiences
Assessment
Assessment
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to ensure your competency is industry relevant. You will not be benchmarked against other students.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
In this course, you will be assessed via multiple-choice questions to determine your mastery of details and specific knowledge gained during your studies to achieve a ‘competent’ or ‘not yet competent’ result.
Benefits of Multiple-Choice Assessments
- Appropriate for assessing students’ mastery of details and specific knowledge.
- Can be used to assess both simple knowledge and complex concepts.
- Questions can be answered quickly to accurately assess a students’ mastery of many topics relatively quickly.
- Assessment can be quickly and reliably scored to achieve a ‘competent’ or ‘not yet competent’ result.
- As the answers are visible, multiple-choice questions offer the opportunity for the continuation of the learning process, offering educational value.
Testimonials
Had a great experience studying these online courses. Hopefully, it will benefit me in securing a good job in my field.
F. Khorsheed, Macquarie Park NSW | Designing Digital Experiences | August 2020
Great course and learning content. Would love at the end an activity to put all learning into practice.
S. Prasad, Ashcroft NSW | Designing Digital Experiences | July 2020
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- No entry requirements;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support;
- Easy to understand course content;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Certificate of Attainment/Completion issued for your CV (hard copy provided); and
- Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 3 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, transcripts of video lectures and other learning resources are available for printing via our elearning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:
- Digital Learning Designers
- Website Designers
- Marking Specialists
- Graphic Designers