We live in an increasingly social and mobile world with people expecting more dynamic and engaging digital experiences in both their professional and personal lives. Part of the challenge for marketers is integrating the User Experience (UX) into digital strategies to gain insights into behavioural motivations and create an optimal experience for the user.
Designing Digital Experiences is an online program that will enable you to enhance a design’s usability and accessibility beyond just ‘looking nice’ to exploring the underlying human experience of a product or service.
In this professional development course, you will explore customer-centric design strategies, learn how to ‘user test’ for effective problem solving and explore customer journey mapping.
You will also learn the essential elements of user personas, how to engage with key stakeholders to formulate actionable data and insights, and explore the relationship between the User Interface (UI) and the User Experience (UX).
On completion of this course, you will be able to leverage insights in your marketing, creative or operational role to integrate UX as a critical piece of a customer’s digital journey.
Unit 1 - Achieving customer-centric design
Elements of user personas
Data elements in user personas
Building an effective user persona
Benefits of user personas
Unit 2 - Building a culture of design thinking
Understanding the customer
Refraining a problem
Conducting user tests
Unit 3 - Design thinking of innovation
Creating experience maps
Using PODs to define opportunities
Actionable insights for design thinking
Using opportunity statements
Unit 4 - Customer journey mapping
Establishing a team
Drafting, updating and completing a customer journey map
Prioritising a list of actions
Avoiding common mistakes
Unit 5 - Exploring the relationship between UI/UX design
User experience (UX design)
Trends in UI/UX design
User experiences (UX design)
User interface (UI) design
Trends in UI/UX design
Pleasing user experiences
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to ensure your competency is industry relevant. You will not be benchmarked against other students.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
In this course, you will be assessed via multiple-choice questions to determine your mastery of details and specific knowledge gained during your studies to achieve a ‘competent’ or ‘not yet competent’ result.
Benefits of Multiple-Choice Assessments
Appropriate for assessing students’ mastery of details and specific knowledge.
Can be used to assess both simple knowledge and complex concepts.
Questions can be answered quickly to accurately assess a students’ mastery of many topics relatively quickly.
Assessment can be quickly and reliably scored to achieve a ‘competent’ or ‘not yet competent’ result.
As the answers are visible, multiple-choice questions offer the opportunity for the continuation of the learning process, offering educational value.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 3 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, transcripts of video lectures and other learning resources are available for printing via our elearning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.