Certificate of Small Business – Start-Up

• Analysing costs
• Financial cost analysis
• Costs and profit margin
• Expenses
• Direct and indirect costs
• Job and process costing
• Overheads
• Double entry accounting
• T accounts
• Break-even sales
• Contribution margin
• Pricing strategies
• Market conditions
• Profit statements
• Balance sheets
• Historical data
• Sales & marketing plans
• Market trends
• Competition
• Financial planning
• Working capital requirements
• Project projections
• Capital requirements
• Working capital ratio
• Buying and depreciation
• Licensing and leasing
• Cooperative arrangements
• Legal requirements
• Cash flow
• Preparing a sales forecast
• Budget types and targets
• Forecasting
• Operations budgeting
• Reporting tools
• Start-up costs
• Finance sources
• Investment
• Equity finance
• Debt Finance
• Overdraft / line of credit
• Grants subsidies
• Tax concessions
• Bootstrapping
• Financial viability
• Business loans

• Marketing plans
• Market analysis
• Segment the market
• The value of segmentation
• Factor and cluster analysis
• Samples
• Niche markets
• Psychographic segmentation
• Lifestyle segmentation
• Data collection
• Quantitative analysis
• Time series analysis
• Profile target audience
• Profiling reports
• Positioning strategy
• Product life cycles
• Demand
• Past market performance
• Sales and profit data
• Pricing strategies
• Promotion
• World wide web positioning
• Press releases

• Establish networks
• Networking strategies
• Pursue network opportunities
• Networking events
• Communicate new networks to colleagues
• Effective networking activities
• Professional networks and associations
• Business relationships
• Promote benefits
• Negotiation skills
• Effective listening skills
• Collaborative problem-solving skills
• Group decision making
• Network contact problems
• Specialist advice
• Promote the relationship
• Promote interests and requirements
• Goals and objectives
• SMART goals
• Target market
• Policies and practices
• Business communication paragraph
• Presenting written information
• Communicating information
• Feedback
• Improve promotional activities

• Elements of business plan
• Purpose of business plan
• Mission statement
• Business description
• Products / services
• Goals and objectives
• Developing a business plan
• Resources
• Compliance requirements
• Work health and safety
• Market needs
• Employers / employees
• Consultation
• Costs of finance
• Collateral
• Venture capitalists
• Banks
• Leasing and hire purchase
• Promoting market exposure
• Operations plan
• Staffing requirements
• Risk analysis
• Record keeping
• Risk management planning
• Risk matrix
• Contingency plans

• Marketing strategies
• Key products and services
• Marketing activities
• Product / services features
• Organisational strategy
• Customer base
• Target market
• Demographics profiles
• Psychological profiles
• Competitor analysis
• Marketing objectives
• Ethical strategies
• Product volumes and pricing
• Distribution channels
• Cost benefits
• Marketing
• Promotional activities
• Customer service levels
• Customer journey
• Marketing strategies
• Staff briefing
• Market objectives
• Budgetary requirements
• Digital devices
• Platforms and technologies
• AdWords
• Business performance
• Performance gaps
• Improvement plans
• Setting new targets
• Customer requirements
• Trends
• Marketing development
• Forecasting
• New business opportunities

• Review website content
• Analyse customer feedback
• Feedback forms
• Collect website data
• Identify trends
• Analyse data
• Cost implications
• Updating website
• Ensure accuracy
• Authenticity
• Legal requirements
• Content Management Systems (CMS)
• Security procedures
• Passwords
• Data encryption
• Site maintenance
• Active links

• Business ideas
• Gather information
• Good information sources
• List ideas and opportunities
• Competitors
• Skills of owner / operator
• Research alternative business ideas
• List products and services
• Organisation capability
• Product / service features
• Business strategy
• Research potential customer information
• Marketing segments
• Financial skills
• Digital technology skills
• Business skills
• Technical support
• Market needs
• Market size and potential
• Ethical and cultural requirements
• New and emerging markets
• Sources of inspiration
• Investigate new business opportunities
• Export markets
• E-commerce opportunities
• Market growth or decline
• Risk factors
• Force field analysis
• Factors affecting the market
• Population changes
• Economic market activity
• Labour force changes
• Price movements
• Trends and developments
• Forecasting

• Business legal requirements
• Sole trader
• Partnerships
• Companies
• Trusts
• Not-for-profit organisations
• Legislative requirements
• Compliance flow chart
• Gannt charts
• Regulatory requirements
• Environmental agencies
• Formal study
• Taxation requirements
• Capital depreciation and gains
• Maintain legal documents
• Products and services
• Legal responsibilities
• Non-compliance
• Negotiate contracts
• Contractual rights
• Contract termination
• Contractual procurement rights
• Supplier contracts
• Leasing a premises
• Buying a premises
• Business risks
• Internal and external risks
• Impact of risk
• Risk matrix
• Risk treatment
• Insurance requirements
• Action plans

When you study with Australian Online Courses, you will be assessed using a competency-based training method.

Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.

In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.

If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.

In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.

• Professional development that is widely recognised and respected;
• Improve your employment opportunities;
• Study online, anywhere via our elearning system;
• High-quality professional development programs written by industry experts;
• No entry requirements;
• All course materials provided online – no textbooks to buy;
• Unlimited tutor support;
• Easy to understand course content;
• We offer twelve (12) months’ access, with extensions available upon application (fees apply);
• Certificate of Attainment/Completion issued for your CV (hard copy provided); and
• Course may be tax deductible; see your tax advisor.

The approximate study hours for this course is 120 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).

Yes! The cost for printed materials for this course is $50 per unit. Total cost for optional printed materials is: $400.00. Printed materials are optional and not required to complete the course. Everything you need to complete the course is provided online via our e-learning system.

You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!

Credit card: Within 60 mins during business hours.

BPAY: Within 1-2 working days.

Internet Banking: Within 1-2 working days.

Cheque/Money Order: Upon receipt of mailed cheque.

Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.

No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.

Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.

Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.