So you have an idea for a small business? Starting a business is exciting but it can also be overwhelming, which is why it’s important to have the skills and knowledge to turn that idea into a successful reality.
The Certificate of Small Business (Start-Up) is an online professional development program that will provide you with the skills and knowledge to launch your new business and achieve your business goals.
In this online small business course you will learn how to analyse the feasibility of a business idea or the health of your existing business and discover the operational elements of managing a small business.
You will learn how to undertake small business planning, including profiling the market and planning small business finance and marketing. You will also discover a range of business management planning tools and strategies, including how to develop a business plan for your existing or new small business.
On completion of this course you will feel confident to get your small business off the ground for the best chance of success.
Unit 1 - Plan finances for new business ventures
Recruitment and onboarding policies and procedures
Assess technology to improve recruitment process
How to judge effectiveness
Update existing policies and procedures
Obtain support from stakeholders
Communicate polices and procedures to staff
Provide training where required
Determine future HR requirements
Techniques and competencies
Use current position descriptions for vacancies
Advertising vacant positions
Legislation, policies and procedures
Consult and use specialists
Requirements of outsourcing
Processes for advising applicants of selection outcomes
Employment contracts and supporting documents
Key components of contracts (role, salary, contractual agreement T&C’s)
Provide access to training and support
Ensure onboarding processes are followed
Management of probationary employees
Use feedback to update policies and procedures
Unit 2- Assess marketing opportunities
Select target market
What is the market
Establish business and marketing objectives
Establish structures and plans
Gaps and opportunities
Existing marketing clients
Evaluate marketing gaps or opportunities
The importance of research
Sources of information and reliability
Quantitative and qualitative data
Perform a market segmentation
Criteria for market segments
Relevant marketing factors for analysis
Internal or microenvironments
Review market segments against marketing factors
Profiling the market
Analyse opportunities against marketing objectives
Planning and selecting a strategy
Budgets and common measures
Gathering information from people
Document opportunities for presentation
Unit 3 - Build and maintain business relationships
Identify business development and networking objectives
Effective networking opportunities and where to start
Establishing and maintain business relationships
First contact, trust and ethics
Organisational polices, plans and procedures
Effective two-way communication
Create and plan opportunities to engage
Communication techniques to establish rapport
Identify barriers to business development opportunities
The problem solving model
Seek specialist advice
Develop strategies to represent and promote organisational interests t contacts
Participate in formal and informal networks
Communicate issues regarding relationships
Unit 4 - Research and develop business plans
Purpose and components of a business plan
How to create a business plan
What to include in your business plan
Business goals, objectives and budgets
Product mix, volumes and pricing
Planning marketing activities
Developing a draft business plan
Fixed costs and variable costs
Mixed or semi-variable costs
Step costs or semi-fixed costs
Calculating prices based on costs and profit targets
Cash flow projections
Budget targets and types
Forecasting and operations budgeting
Using budgets as reporting tools
Setting budget targets
Sources of finance
Grants, subsidies, and tax concessions
Overdraft or line of credit
Risk management planning and strategies
Assessing the likelihood of non-conformance
Developing contingency plans
Business planning and feasibility studies
Strategic and operations plans
Financial plans and marketing plans
Unit 5 - Market new business ventures
Focus of marketing activities
Business plan objectives
Products and services provided
Customer base, target market and competitors
Ethical and cultural appropriateness
Assess product mix, volumes and pricing opportunities
Distribution channel cost / benefits
Customer service strategies
Analyse customer journey
Marketing budget requirements
Roles and responsibilities
Monitor marketing activities
Implementing promotional activities
Effective digital devices, platforms and technologies
Assess business performance
Address performance gaps
Stakeholder responses to improve targeting and outcomes
Changes in customer requirements
Identify opportunities for improvement
Unit 6 - Investigate business opportunities
Analyse market information for potential opportunities
Data collection and sourcing information
Business ideas and opportunities
Features and benefits
Determining product mix
Maintaining accurate records
Digital technology skills
Business and people management skills
Supply chain management skills
Selling, communication and marketing skills
Selecting a specialist
Identifying customers for the products and services
Identifying market segments
Business and marketing information
Market trends and developments
Ethical and cultural requirements
External factors impacting business opportunities
Changing markets and customer needs
Personal motivations and aspirations
Minimise negative impact
Strengths and weaknesses
Unit 7 - Establish legal and risk management requirements of new business ventures
Legal structures for business ventures
Sole traders and partnerships
Companies and trusts
Legislative and regulatory requirements
Registration of business names and licences
Planning and property law
Business and workplace practices
Storing legal documents and business records
Non-compliance and taking corrective actions
Procurement rights to protect business interests
Completing contractual arrangements
Legal advice, fees and terminating a contract
Mitigate business risks
Identify business risk
Assess probability and impact of risk
Unit 8 - Review and maintain an organisation digital presence
Review digital presence contact and sue
Automatically collected data
Cost implications of changes
Platforms used to provide information
Replacing inaccurate information
Adding new material
Adding or sharing content
Accuracy and authenticity of information
Removing or adding services
Conforming faults are not user issues
Rectifying faults and making improvement
Adding new features and removing redundant features
Changing digital presence
Changing a pages appearance
Legislation, regulations, standards and codes of practice
Policies and procedures
Web analytics best practices
Estimated duration 120 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Studying with Australian Online Courses gave me the flexibility to complete field studies, tasks and assignments in my own time. I did not feel pressured at any time during my course to submit work until I was completely satisfied with my work. The course material was well presented and easy to follow. I would highly recommend Australian Online Courses to anyone who is looking to undertake online study with such a helpful and professional organisation. Thanks again.
J, Christmass, Madeley, WA
I have experienced: i) Extremely efficient online learning. ii) Quick marking ‘turn-around’ times. iii) Tutors who have been wonderfully approachable and helpful with any queries and concerns regarding course enrollment, assessments and/or subject matter. Overall, I am very satisfied with learning via Australian Online Courses. Thank you.
C, Garson, Toowoomba, QLD
Fantastic experience and was able to gain lots of knowledge.
J. Peirce, Busby, NSW
I have learnt a lot from this course. This course has helped me to manage my anger issues and look at things from a different perspective. I have learnt that my anger and the behaviour can affect others. I have learnt new ways on controlling and managing my emotions and anger. This is the first time i have attended an anger management course. I wish I had done this course earlier.
B. Murphy, Concord, NSW
The course content was relevant, interesting and appropriately paced.
K. Scott, Peachester, QLD
My experience was Australian Online Courses was excellent. I could complete the work at my own pace using the provided materials which were in a easy to access spot. The education has helped me formulate ideas for progressing a project I am currently trying to develop. Overall I am very satisfied with what I have experienced.
N. Haydon, Mount Peter, QLD
It was a very informative platform. The study material is very useful and assignments are practical based real life situations. I learned a lot and I try my best to improve myself with the help of this course.
A.Singh, Hoppers Crossing, VIC
I completed this course to develop my knowledge and skillset in policy development in hopes of progressing my career. Online study works best for me to allow me to continue working full time, and studying when it suits me. Assessments were marked quickly, and the content was engaging and beneficial. Thank you to AOC
S. Littlehales-Adey, Everton Hills, QLD
I enjoyed studying and I’m going to enroll for another course. The tutor was great and it was easy to understand.
A, Egia, Gatton, QLD
The best institute I have ever come through. Looking forward to enrolling in few other courses for a refresher.
M, Hussein, Fiji
I was grateful to be able to study at my own pace, so I could stop and start when I chose and be able to keep up with other commitments. I also appreciated the tutors responding to my queries in a timely manner.
M, Minchin, Wellard, WA
I have thoroughly enjoyed completing this course. I’ve learnt many valuable new skills, which will assist me in advancing my career. Thank you!
T. A, Waterson, Kellyville, NSW
It was amazing experience to do online course with this organisation. Everything comes very smooth and the portal is very user friendly.
Z, Yuan, Melrose Park, NSW
loved studying Australian Online Courses. The fact that you are able to complete the course and assessment in your own time is amazing! I started this course when I was heavily pregnant with my first child and have now completed it 6 months after he was born due to the fact that it is at your own pace!
B, Carr, Gold Coast, QLD
I absolutely loved it! It was easy to pick up so that I could learn and start a new career.
G, Moore, Cranbourne North, VIC
AOC was great. Study content was great and gave me all necessary information to complete the assessments and also gain a great understanding of the units. I also dealt with AOC support to extend my course and it was such an easy process and I was so glad to be able to do that without any issues.
A, Spezza, Hadfield, VIC
I loved my experience studying with Australian Online Courses.
K. Sclippa, Mareeba, QLD
Amazing learning opportunity, I love that I can complete the course at my own pace. The learning and the assignments provided me with a lot of insight and knowledge for my future career.
D. Drube, Singapore
My experience for studying with Australian Online Courses was excellent. All the information supplied to me was easy to understand. I would definitely come back to you to study another course if needed, in the future. Highly recommend.
E. Pearce, Advancetown, QLD
My experience with Australian online courses has been fantastic, I would highly recommend them to everyone I know. Professional and extremely helpful staff make studying online so much easier. I definitely would chose to study with Australian Online Courses again.
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Visa, Mastercard, BPAY and Direct Deposit.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.