Strategic management is vital to any decision-making process in business. If you want to learn how to manage a business successfully, this online course will help you create a strategic plan.
Certificate of Strategic Management is a professional development course that will develop your strategic management skills to oversee business strategy.
In this strategic management course, you’ll learn to analyse external and internal environments to plan and lead a business in a strategic direction, supporting progress and growth.
On completion of this course, you’ll feel confident to create a strategic plan for a business.
Unit - Strategic Management
Unit 1 – Nature and scope of strategic management
Difference between strategy & strategic management
The importance of strategic planning
Mintzberg’s five p’s
How can you use Mintzberg’s approach?
What strategies are there?
Views of strategy
Levels of decisions
Strategic (corporate) level decisions
Tactical (business) level decisions
Operational (functional) level decisions
Where do you start?
Analysis of your external environment and resource capabilities
Identify your mission statement
Identify a vision for the future
Core values and guiding principles
What are your long term goals
Action plan with timelines
Develop a communication plan
Develop and implementation and monitoring plan
Unit 2 – The external environment
Why analyse the external environment?
Tools of analysis – macro environment
Porter’s Five Forces
Bargaining power of suppliers
Bargaining power of buyers
Threat of potential new entrants
Threat of substitutes
Extent of competitive rivalry
Tools of analysis – Micro Environment
Unit 3 – The internal environment
Purpose of analysing the internal environment
Internal analysis tools
McKinsey 7s framework
Using and applying McKinsey’s model
Unit 4 – Strategic management of human resources
Staff and strategic planning
Components of an hr audit
Organisational structure & strategy
Hierarchal – organisational chart
Horizontal (also known as flat)
Matrix – organisational structure
Team based structure
Unit 5 – Developing a strategic plan
Business Level Versus Corporate Level Strategy
Developing a Strategy
Focus are you Wanting to Achieve
Choosing the Right Strategy
Consistency and suitability
Validity and feasibility
Attractiveness to Stakeholders
Strategic Plan Document
Strategic Objectives and Organisational Goals
Key Performance Indicators
Evaluation before implementation
Unit 6 – Implementing a strategic plan
Gaps in resources
Balanced scorecard & strategy implementation
The four perspectives
Implementing the BSC
Communicating the implementation
The process of evaluation
What are you evaluating?
A plan for corrective actions
Strategy monitoring & control
Creating a control system
Types of control
Unit 7 – Green strategy and sustainability
Key focuses for companies
Creating a more sustainable business strategy
Assess the problem and define the objectives
Identify the available options
Sustainability and strategy – areas for concern
Lack of investment
Not aligning strategies
Loss of innovation
Missed cost savings
Unit 8 – Managing strategic change
Strategic change – implementing changes
Why strategic change is needed
Maslow’s hierarchy of needs and change
Impacts of strategic change
Causes for needing for strategic change
Approaches to managing strategic change
Emergent and prescriptive tools
Developing a strategic change plan (6 stages)
5 pillars of sustainable change
A model for sustainable change
The prerequisite approach
Levels of motivation and desire
Unit 9 – Leading strategic change
Leading strategic change
Leadership and management
Situational leadership theory
Life cycle of leadership
Fielder and style theories
The Blake and Mouton Managerial Grid
Path goal theory
Four framework leadership model
Limitations of leadership theories
Leading strategic planning and change
McKinsey 7-S Model
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Studying with Australian Online Courses gave me the flexibility to complete field studies, tasks and assignments in my own time. I did not feel pressured at any time during my course to submit work until I was completely satisfied with my work. The course material was well presented and easy to follow. I would highly recommend Australian Online Courses to anyone who is looking to undertake online study with such a helpful and professional organisation. Thanks again.
J, Christmass, Madeley, WA
I have experienced: i) Extremely efficient online learning. ii) Quick marking ‘turn-around’ times. iii) Tutors who have been wonderfully approachable and helpful with any queries and concerns regarding course enrollment, assessments and/or subject matter. Overall, I am very satisfied with learning via Australian Online Courses. Thank you.
C, Garson, Toowoomba, QLD
Fantastic experience and was able to gain lots of knowledge.
J. Peirce, Busby, NSW
I have learnt a lot from this course. This course has helped me to manage my anger issues and look at things from a different perspective. I have learnt that my anger and the behaviour can affect others. I have learnt new ways on controlling and managing my emotions and anger. This is the first time i have attended an anger management course. I wish I had done this course earlier.
B. Murphy, Concord, NSW
The course content was relevant, interesting and appropriately paced.
K. Scott, Peachester, QLD
My experience was Australian Online Courses was excellent. I could complete the work at my own pace using the provided materials which were in a easy to access spot. The education has helped me formulate ideas for progressing a project I am currently trying to develop. Overall I am very satisfied with what I have experienced.
N. Haydon, Mount Peter, QLD
It was a very informative platform. The study material is very useful and assignments are practical based real life situations. I learned a lot and I try my best to improve myself with the help of this course.
A.Singh, Hoppers Crossing, VIC
I completed this course to develop my knowledge and skillset in policy development in hopes of progressing my career. Online study works best for me to allow me to continue working full time, and studying when it suits me. Assessments were marked quickly, and the content was engaging and beneficial. Thank you to AOC
S. Littlehales-Adey, Everton Hills, QLD
I enjoyed studying and I’m going to enroll for another course. The tutor was great and it was easy to understand.
A, Egia, Gatton, QLD
The best institute I have ever come through. Looking forward to enrolling in few other courses for a refresher.
M, Hussein, Fiji
I was grateful to be able to study at my own pace, so I could stop and start when I chose and be able to keep up with other commitments. I also appreciated the tutors responding to my queries in a timely manner.
M, Minchin, Wellard, WA
I have thoroughly enjoyed completing this course. I’ve learnt many valuable new skills, which will assist me in advancing my career. Thank you!
T. A, Waterson, Kellyville, NSW
It was amazing experience to do online course with this organisation. Everything comes very smooth and the portal is very user friendly.
Z, Yuan, Melrose Park, NSW
loved studying Australian Online Courses. The fact that you are able to complete the course and assessment in your own time is amazing! I started this course when I was heavily pregnant with my first child and have now completed it 6 months after he was born due to the fact that it is at your own pace!
B, Carr, Gold Coast, QLD
I absolutely loved it! It was easy to pick up so that I could learn and start a new career.
G, Moore, Cranbourne North, VIC
AOC was great. Study content was great and gave me all necessary information to complete the assessments and also gain a great understanding of the units. I also dealt with AOC support to extend my course and it was such an easy process and I was so glad to be able to do that without any issues.
A, Spezza, Hadfield, VIC
I loved my experience studying with Australian Online Courses.
K. Sclippa, Mareeba, QLD
Amazing learning opportunity, I love that I can complete the course at my own pace. The learning and the assignments provided me with a lot of insight and knowledge for my future career.
D. Drube, Singapore
My experience for studying with Australian Online Courses was excellent. All the information supplied to me was easy to understand. I would definitely come back to you to study another course if needed, in the future. Highly recommend.
E. Pearce, Advancetown, QLD
My experience with Australian online courses has been fantastic, I would highly recommend them to everyone I know. Professional and extremely helpful staff make studying online so much easier. I definitely would chose to study with Australian Online Courses again.
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Visa, Mastercard, BPAY and Direct Deposit.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.