Strategic management is vital to any decision-making process in business. If you want to learn how to manage a business successfully, this online course will help you create a strategic plan.
Certificate of Strategic Management is a professional development course that will develop your strategic management skills to oversee business strategy.
In this strategic management course, you’ll learn to analyse external and internal environments to plan and lead a business in a strategic direction, supporting progress and growth.
On completion of this course, you’ll feel confident to create a strategic plan for a business.
Unit - Strategic Management
Unit 1 – Nature and scope of strategic management
Difference between strategy & strategic management
The importance of strategic planning
Mintzberg’s five p’s
How can you use Mintzberg’s approach?
What strategies are there?
Views of strategy
Levels of decisions
Strategic (corporate) level decisions
Tactical (business) level decisions
Operational (functional) level decisions
Where do you start?
Analysis of your external environment and resource capabilities
Identify your mission statement
Identify a vision for the future
Core values and guiding principles
What are your long term goals
Action plan with timelines
Develop a communication plan
Develop and implementation and monitoring plan
Unit 2 – The external environment
Why analyse the external environment?
Tools of analysis – macro environment
Porter’s Five Forces
Bargaining power of suppliers
Bargaining power of buyers
Threat of potential new entrants
Threat of substitutes
Extent of competitive rivalry
Tools of analysis – Micro Environment
Unit 3 – The internal environment
Purpose of analysing the internal environment
Internal analysis tools
McKinsey 7s framework
Using and applying McKinsey’s model
Unit 4 – Strategic management of human resources
Staff and strategic planning
Components of an hr audit
Organisational structure & strategy
Hierarchal – organisational chart
Horizontal (also known as flat)
Matrix – organisational structure
Team based structure
Unit 5 – Developing a strategic plan
Business Level Versus Corporate Level Strategy
Developing a Strategy
Focus are you Wanting to Achieve
Choosing the Right Strategy
Consistency and suitability
Validity and feasibility
Attractiveness to Stakeholders
Strategic Plan Document
Strategic Objectives and Organisational Goals
Key Performance Indicators
Evaluation before implementation
Unit 6 – Implementing a strategic plan
Gaps in resources
Balanced scorecard & strategy implementation
The four perspectives
Implementing the BSC
Communicating the implementation
The process of evaluation
What are you evaluating?
A plan for corrective actions
Strategy monitoring & control
Creating a control system
Types of control
Unit 7 – Green strategy and sustainability
Key focuses for companies
Creating a more sustainable business strategy
Assess the problem and define the objectives
Identify the available options
Sustainability and strategy – areas for concern
Lack of investment
Not aligning strategies
Loss of innovation
Missed cost savings
Unit 8 – Managing strategic change
Strategic change – implementing changes
Why strategic change is needed
Maslow’s hierarchy of needs and change
Impacts of strategic change
Causes for needing for strategic change
Approaches to managing strategic change
Emergent and prescriptive tools
Developing a strategic change plan (6 stages)
5 pillars of sustainable change
A model for sustainable change
The prerequisite approach
Levels of motivation and desire
Unit 9 – Leading strategic change
Leading strategic change
Leadership and management
Situational leadership theory
Life cycle of leadership
Fielder and style theories
The Blake and Mouton Managerial Grid
Path goal theory
Four framework leadership model
Limitations of leadership theories
Leading strategic planning and change
McKinsey 7-S Model
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 50 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.