If you’re interested in discovering how to use digital marketing to establish a strong, personal connection with customers through social media marketing and engagement, this professional development course delivers.
The Introduction to Social Media Marketing will take you through the tools and techniques that will enable you to build a solid base of loyal customers and increase website traffic through engaging social networks and through best practices for monitoring and engaging online communities.
Throughout this introductory course you will discover emerging social media trends and learn how to enhance customer engagement through branding and social media platforms. You will discover how to reach target marketing using search engine marketing (SEM), search engine optimisation (SEO) as well as how to gather insights about target markets through website traffic data, email marketing, social intelligence and social media activity.
In this course, you will learn how to build and maintain relationships with your online customers to protect your corporate reputation and discover how to use digital PR, blogs, and online user communities to drive and strengthen your brand.
You will also learn how to analyse your organisation’s social media channels and marketing strategies to strengthen and maintain your relationship with your customers.
On completion of this course, you will feel confident to plan and create digital marketing campaigns, identify social media marketing opportunities, track social media activity, navigate web analytics, develop content and copy and understand the role of social media in marketing. So, whether you want to acquire skills to market your own business, work in a freelance capacity or apply for positions in digital marketing, this course is perfect for you.
Course Structure
Unit 1 - Effective digital community management
- Social media presence
- Community management for success
- Monitoring and engaging online communities
- Digital community management trends
- Building and nurturing relationships
- Fostering engagement
- Knowledge creation and synthesis
- Information filtering
- Pillars of community management
- Social media channels
- Dealing with criticism
- Market trends and innovations
- Goal setting and vision
- Website metrics
- Engagement metrics
- Leveraging tools
- Internal communities
- Monitoring social media and other digital channels
- Artificial intelligence
- Engagement quality
Unit 2 - Helping customers find you
- Search marketing for your business
- Analyse elements of a web page for SEO
- Onsite SEO methods
- Offsite SEO methods
- Search engine advertising strategies
- SEO strategies and techniques
Unit 3 - Killer marketing with big data
- Strategic marketing and big data
- Benefits and value of using big data
- Challenges of using big data effectively
- Big data and privacy
- Analysing big data for marketing activities
- Using big data for marketing Value
Unit 4 - Leveraging social media for persuasive communication
- Leveraging social media for persuasive communication
- Social media for persuasive communications
- Social media audits
- Social media strategy
- Social media tips and strategies
- Social media tools
- Challenges and risks
- Social media landscape
Unit 5 - Managing your corporate reputation online
- Major trends of the digital revolution
- Intensify your connection with consumers
- Scope and potential of online PR
- Generate traffic for your organisation’s blog
- Social communities in an online PR strategy
- Responding to a media crisis
- Managing reputation through content marketing and online PR
Unit 6 - Reaching customers digitally
- Marketing communication in action
- Zero moment of truth in digital marketing
- Marketing channels in the digital marketing funnel
- Digital marketing planning
- Benefits and concerns related to social media marketing
- Social media in a digital marketing strategy
Unit 7 - Turning social intelligence into actionable insight
- Turning social intelligence into actionable insight
- Business benefits of utilising social intelligence
- Effective social media monitoring programs and services
- Gathering social intelligence insights
- Best practices for effective social intelligence analysis and insight
- Challenges of social analytics
- Social intelligence findings to make effective business decisions
- Utilising Social Intelligence
Assessment
Assessment Information
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
The course delivered straightforward, clear videos with informative knowledge regarding social media marketing. It will be very helpful for my career as a journalist.
N.Gamage, Ferntree Gully, VIC | Certificate of Social Media Marketing
Very happy with course structure and availability.
C. Hodik, NSW | Certificate of Social Media Marketing
I found the program a good introduction to the subject matter. The technology worked well and content seemed to be up to date.
N. Brown, Revesby, NSW | Certificate of Social Media Marketing
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- No entry requirements;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support;
- Easy to understand course content;
- Twelve (12) months’ access, with extensions available upon application (fees apply);
- Certificate of Attainment/Completion issued for your CV (hard copy provided); and
- Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 10 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, transcripts of video lectures and other learning resources are available for printing via our elearning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Social Media Specialist
- Social Media Marketing Trainer
- Social and Digital Media Content Creator
- Social Media Coordinator
- Communications and Media Officer
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