If you’re interested in discovering how to use digital marketing to establish a strong, personal connection with customers through social media marketing and engagement, this professional development course delivers.
The Introduction to Social Media Marketing will take you through the tools and techniques that will enable you to build a solid base of loyal customers and increase website traffic through engaging social networks and through best practices for monitoring and engaging online communities.
Throughout this introductory course you will discover emerging social media trends and learn how to enhance customer engagement through branding and social media platforms. You will discover how to reach target marketing using search engine marketing (SEM), search engine optimisation (SEO) as well as how to gather insights about target markets through website traffic data, email marketing, social intelligence and social media activity.
In this course, you will learn how to build and maintain relationships with your online customers to protect your corporate reputation and discover how to use digital PR, blogs, and online user communities to drive and strengthen your brand.
You will also learn how to analyse your organisation’s social media channels and marketing strategies to strengthen and maintain your relationship with your customers.
On completion of this course, you will feel confident to plan and create digital marketing campaigns, identify social media marketing opportunities, track social media activity, navigate web analytics, develop content and copy and understand the role of social media in marketing. So, whether you want to acquire skills to market your own business, work in a freelance capacity or apply for positions in digital marketing, this course is perfect for you.
Unit 1 - Effective digital community management
Social media presence
Community management for success
Monitoring and engaging online communities
Digital community management trends
Building and nurturing relationships
Knowledge creation and synthesis
Pillars of community management
Social media channels
Dealing with criticism
Market trends and innovations
Goal setting and vision
Monitoring social media and other digital channels
Unit 2 - Helping customers find you
Search marketing for your business
Analyse elements of a web page for SEO
Onsite SEO methods
Offsite SEO methods
Search engine advertising strategies
SEO strategies and techniques
Unit 3 - Killer marketing with big data
Strategic marketing and big data
Benefits and value of using big data
Challenges of using big data effectively
Big data and privacy
Analysing big data for marketing activities
Using big data for marketing Value
Unit 4 - Leveraging social media for persuasive communication
Leveraging social media for persuasive communication
Social media for persuasive communications
Social media audits
Social media strategy
Social media tips and strategies
Social media tools
Challenges and risks
Social media landscape
Unit 5 - Managing your corporate reputation online
Major trends of the digital revolution
Intensify your connection with consumers
Scope and potential of online PR
Generate traffic for your organisation’s blog
Social communities in an online PR strategy
Responding to a media crisis
Managing reputation through content marketing and online PR
Unit 6 - Reaching customers digitally
Marketing communication in action
Zero moment of truth in digital marketing
Marketing channels in the digital marketing funnel
Digital marketing planning
Benefits and concerns related to social media marketing
Social media in a digital marketing strategy
Unit 7 - Turning social intelligence into actionable insight
Turning social intelligence into actionable insight
Business benefits of utilising social intelligence
Effective social media monitoring programs and services
Gathering social intelligence insights
Best practices for effective social intelligence analysis and insight
Challenges of social analytics
Social intelligence findings to make effective business decisions
Utilising Social Intelligence
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
The course delivered straightforward, clear videos with informative knowledge regarding social media marketing. It will be very helpful for my career as a journalist.
N.Gamage, Ferntree Gully, VIC | Certificate of Social Media Marketing
Very happy with course structure and availability.
C. Hodik, NSW | Certificate of Social Media Marketing
I found the program a good introduction to the subject matter. The technology worked well and content seemed to be up to date.
N. Brown, Revesby, NSW | Certificate of Social Media Marketing
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
Twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 10 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, transcripts of video lectures and other learning resources are available for printing via our elearning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.