It’s a noisy digital world out there and without strategies to break through the clutter, a business cannot harness the power of social media, marketing and engagement. This online professional development program will show you how to interact with customers online to maximise engagement through social media.
The Certificate of Social Media and Engagement will provide you with the skills and knowledge required to establish a social networking presence using social media tools and applications. Throughout this online social media course, you will review, compare and use different types of social networking tools and applications. You will also discover how to develop a web presence using social media and how to apply marketing communications across a convergent industry.
On completion of this online social media course, you will feel confident to use social media to communicate with customers and measure engagement and success of social media campaigns.
Unit 1 – Develop web presence using social media
Prepare to use social media tools and applications
Establish social media requirements
Social media platforms, tools and applications
Issues associated with social media
Copyright, privacy and security
Purpose and effect of social media
Features of different social media platforms
Setting up and use social media tools and applications
Selecting social media tools and applications
Initiate and configure social media
The social media interface
Social networking interaction
Develop web presence using social media
Testing and evaluating tools and applications
Fix errors and confirm website security
Determine effectiveness of the web presence
Reviewing social media and reports
Confirm work performed
Basic technical terminology
Import and export software functions
Tagging process and facilitating collaborative folksonomy
Social media applications
Policy and procedures to develop web presence
Unit 2 – Use social media to engage customers
Social media requirements
Policies and procedures
Social media platforms
Social media campaigns
Social media issues
Information and content
Social media calendar
Attracting and promoting content
Responding to customers
Potential brand damage
Legal and ethical practices
Identify social media marketing opportunities
Special offers, events and promotions
Track social media activity
Improving customer service
Look and feel of social media accounts
Unit 3 – Apply marketing communication across a convergent industry
Traditional siloed sectors
Potential points of integration
Social media platforms
Trending consumer behaviour
Zipping and zapping
Integrated Marketing Communication (IMC)
SEO’s and PPC
Regulations and policies
Codes of practice
Cross-sector marketing tools
Convergent tools and techniques
Social media platforms
Policies and procedures
Marketing communication solutions
Review cost effectiveness
Digital marketing activities
Marketing media security
Using social media for promotions
Return On Investment (ROI)
Evaluate marketing activities
Establish media channels
Empower new customers
Social media calendars
Responding to customers
Critical online comments
Maintain business networks
Professional development activities
Unit 4 – Conduct e-marketing communications
Search Engine Optimisation (SEO)
Ranking Vs Response
Writing content and copy
SMS marketing messages
Marketing strategy requirements
Legal and ethical requirements
Website content and site map,
Navigation buttons and frames
Three click rule
Content management systems
Media vehicles and website hotlinks
Site design and construction
Legal and ethical issues
Ad exchange networks
Tracking and evaluation
Web Analytics and Metric Analysis
Web tracking software
Measuring social engagement
Estimated duration 60 Hours
Course Delivery and Start
Start anytime, self-paced and 100% Online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Studying with Australian Online Courses was great, staff were friendly and helpful whenever I called.
R.Walker, Brisbane, QLD | Certificate of Social Media and Engagement
I enjoyed working through the units at my own pace.
Tutors were prompt n responding to questions, which was very helpful
J. Parr, Matcham, NSW | Certificate of Social Media and Engagement
I found the student portal easy to use and I enjoyed my course
J. Corkeron, Morayfield, QLD | Certificate of Social Media and Engagement
While studying I was able to email my tutors when needs and get a fast response back,
They were fair with marking and guided me in the right direction when I needed it.
The assessments and learning materials were very easy to use and understand.
S. Rodgers, Cootamundra, NSW | Certificate of Social Media and Engagement
Studying with Australian Online Courses gave me the flexibility to complete field studies, tasks and assignments in my own time. I did not feel pressured at any time during my course to submit work until I was completely satisfied with my work. The course material was well presented and easy to follow. I would highly recommend Australian Online Courses to anyone who is looking to undertake online study with such a helpful and professional organisation. Thanks again.
J, Christmass, Madeley, WA
I have experienced: i) Extremely efficient online learning. ii) Quick marking ‘turn-around’ times. iii) Tutors who have been wonderfully approachable and helpful with any queries and concerns regarding course enrollment, assessments and/or subject matter. Overall, I am very satisfied with learning via Australian Online Courses. Thank you.
C, Garson, Toowoomba, QLD
Fantastic experience and was able to gain lots of knowledge.
J. Peirce, Busby, NSW
I have learnt a lot from this course. This course has helped me to manage my anger issues and look at things from a different perspective. I have learnt that my anger and the behaviour can affect others. I have learnt new ways on controlling and managing my emotions and anger. This is the first time i have attended an anger management course. I wish I had done this course earlier.
B. Murphy, Concord, NSW
The course content was relevant, interesting and appropriately paced.
K. Scott, Peachester, QLD
My experience was Australian Online Courses was excellent. I could complete the work at my own pace using the provided materials which were in a easy to access spot. The education has helped me formulate ideas for progressing a project I am currently trying to develop. Overall I am very satisfied with what I have experienced.
N. Haydon, Mount Peter, QLD
It was a very informative platform. The study material is very useful and assignments are practical based real life situations. I learned a lot and I try my best to improve myself with the help of this course.
A.Singh, Hoppers Crossing, VIC
I completed this course to develop my knowledge and skillset in policy development in hopes of progressing my career. Online study works best for me to allow me to continue working full time, and studying when it suits me. Assessments were marked quickly, and the content was engaging and beneficial. Thank you to AOC
S. Littlehales-Adey, Everton Hills, QLD
I enjoyed studying and I’m going to enroll for another course. The tutor was great and it was easy to understand.
A, Egia, Gatton, QLD
The best institute I have ever come through. Looking forward to enrolling in few other courses for a refresher.
M, Hussein, Fiji
I was grateful to be able to study at my own pace, so I could stop and start when I chose and be able to keep up with other commitments. I also appreciated the tutors responding to my queries in a timely manner.
M, Minchin, Wellard, WA
I have thoroughly enjoyed completing this course. I’ve learnt many valuable new skills, which will assist me in advancing my career. Thank you!
T. A, Waterson, Kellyville, NSW
It was amazing experience to do online course with this organisation. Everything comes very smooth and the portal is very user friendly.
Z, Yuan, Melrose Park, NSW
loved studying Australian Online Courses. The fact that you are able to complete the course and assessment in your own time is amazing! I started this course when I was heavily pregnant with my first child and have now completed it 6 months after he was born due to the fact that it is at your own pace!
B, Carr, Gold Coast, QLD
I absolutely loved it! It was easy to pick up so that I could learn and start a new career.
G, Moore, Cranbourne North, VIC
AOC was great. Study content was great and gave me all necessary information to complete the assessments and also gain a great understanding of the units. I also dealt with AOC support to extend my course and it was such an easy process and I was so glad to be able to do that without any issues.
A, Spezza, Hadfield, VIC
I loved my experience studying with Australian Online Courses.
K. Sclippa, Mareeba, QLD
Amazing learning opportunity, I love that I can complete the course at my own pace. The learning and the assignments provided me with a lot of insight and knowledge for my future career.
D. Drube, Singapore
My experience for studying with Australian Online Courses was excellent. All the information supplied to me was easy to understand. I would definitely come back to you to study another course if needed, in the future. Highly recommend.
E. Pearce, Advancetown, QLD
My experience with Australian online courses has been fantastic, I would highly recommend them to everyone I know. Professional and extremely helpful staff make studying online so much easier. I definitely would chose to study with Australian Online Courses again.
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Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.