It’s a noisy digital world out there and without strategies to break through the clutter, a business cannot harness the power of social media, marketing and engagement. This online professional development program will show you how to interact with customers online to maximise engagement through social media.
The Certificate of Social Media and Engagement will provide you with the skills and knowledge required to establish a social networking presence using social media tools and applications. Throughout this online social media course, you will review, compare and use different types of social networking tools and applications. You will also discover how to develop a web presence using social media and how to apply marketing communications across a convergent industry.
On completion of this online social media course, you will feel confident to use social media to communicate with customers and measure engagement and success of social media campaigns.
Course Structure
Unit 1 – Develop web presence using social media
- Prepare to use social media tools and applications
- Establish social media requirements
- Social media platforms, tools and applications
- Issues associated with social media
- Moral rights
- Copyright, privacy and security
- Purpose and effect of social media
- Features of different social media platforms
- Setting up and use social media tools and applications
- Selecting social media tools and applications
- Initiate and configure social media
- The social media interface
- User accounts
- Social networking interaction
- Creating content
- Develop web presence using social media
- Testing and evaluating tools and applications
- Fix errors and confirm website security
- Determine effectiveness of the web presence
- Reviewing social media and reports
- Confirm work performed
- Basic technical terminology
- Import and export software functions
- Tagging process and facilitating collaborative folksonomy
- Social media applications
- Policy and procedures to develop web presence
Unit 2 – Use social media to engage customers
- Social media requirements
- Policies and procedures
- Social media platforms
- Emerging trends
- Social media campaigns
- Social media issues
- Information and content
- Target audience
- Social media calendar
- Customer engagement
- Attracting and promoting content
- Responding to customers
- Written communication
- Potential brand damage
- Customer complaints
- Legal and ethical practices
- Legislation
- Identify social media marketing opportunities
- Special offers, events and promotions
- Track social media activity
- Recommendations
- Improving customer service
- Continuous improvement
- Look and feel of social media accounts
Unit 3 – Apply marketing communication across a convergent industry
- Convergent environment
- Traditional siloed sectors
- Marketing channels
- Sales literature
- Potential points of integration
- Social media platforms
- Trending content
- Trending consumer behaviour
- Zipping and zapping
- Customer roles
- Customer-centric approach
- Customer service
- Integrated Marketing Communication (IMC)
- SEO’s and PPC
- Legislation
- Regulations and policies
- Codes of practice
- Ethical principles
- Misleading advertisements
- Cross-sector marketing tools
- Convergent tools and techniques
- Digital marketing
- Social media platforms
- Mobile advertising
- Banner advertising
- Multivariate testing
- Web analytics
- Internet advertising
- Policies and procedures
- Tracking performance
- Marketing communication solutions
- Review cost effectiveness
- Multi-channel marketing
- Digital marketing activities
- Marketing media security
- Using social media for promotions
- Return On Investment (ROI)
- Evaluate marketing activities
- Brand damage
- Establish media channels
- Empower new customers
- Social media calendars
- Responding to customers
- Critical online comments
- Maintain business networks
- Professional development activities
Unit 4 – Conduct e-marketing communications
- Electronic advertisements
- E-marketing strategy
- Search Engines
- Blogs
- Target audience
- Multi-channel strategy
- Search Engine Optimisation (SEO)
- Ranking Vs Response
- Writing content and copy
- HTML design
- SMS marketing messages
- Social media
- Advertisement elements
- Classified advertising
- Marketing strategy requirements
- Legal and ethical requirements
- E-Marketing tools
- Website design
- Design styles
- Website content and site map,
- Navigation buttons and frames
- Three click rule
- Content management systems
- Data recording
- Media vehicles and website hotlinks
- Site design and construction
- Budget
- Legal and ethical issues
- Copyright ownership
- Ad exchange networks
- Google AdWords
- E-advertising law
- Tracking and evaluation
- Social networking
- Advertisement placement
- Web Analytics and Metric Analysis
- Cookies
- Web tracking software
- Measuring social engagement
Study Hours
Estimated duration 60 Hours
Course Delivery and Start
Start anytime, self-paced and 100% Online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Studying with Australian Online Courses was great, staff were friendly and helpful whenever I called.
R.Walker, Brisbane, QLD | Certificate of Social Media and Engagement
I enjoyed working through the units at my own pace.
Tutors were prompt n responding to questions, which was very helpful
J. Parr, Matcham, NSW | Certificate of Social Media and Engagement
I found the student portal easy to use and I enjoyed my course
J. Corkeron, Morayfield, QLD | Certificate of Social Media and Engagement
While studying I was able to email my tutors when needs and get a fast response back,
They were fair with marking and guided me in the right direction when I needed it.
The assessments and learning materials were very easy to use and understand.
S. Rodgers, Cootamundra, NSW | Certificate of Social Media and Engagement
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Click Add to Cart/View Cart on the course page.
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Very Strong
Unemployment
Low
- Social Media Manager
- Social Media Coordinator
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