Do you have an idea for a commercial non-fiction book? Have you always wanted to work in the publishing industry? Whether you’re looking to self-publish or gain employment in publishing, this course is ideal for you.
Certificate of Publishing – Commercial Non-Fiction is an online professional development program exploring the process of commercial non-fiction publishing for mass-market appeal.
In this non-fiction publishing course, you will explore how to write a book proposal, conduct a competitor analysis and develop a business proposal for a non-fiction book. You’ll also learn how to manage writers, illustrators and freelancers, attract a target audience and identify critical distribution channels.
On completion of this course, you will have a strong foundation knowledge of the publishing process for commercial non-fiction, whether for self-publishing or to gain employment in the competitive publishing industry.
Unit - Publishing III
Unit 1 – What to publish in commercial non-fiction
Introduction to non -fiction
General perceptions of non-fiction
Defining non-fiction and commercial non-fiction
Deciding what to publish
Factors that influence the decision of what to publish
Reader interest and expectations
Cost and profit-making potential
Unit 2 – Planning a new publication: developing a non-fiction book proposal
Book proposals in self-publishing
Why self-publishers need a book proposal
Questions to ask and answer in the book proposal
The publication process
Editing and proofreading
Designing the document and preparing artwork
Consistency of language
Illustrations or visuals
Black and white drawings
Black and white photographs
Type faces and sizes
Standard book sizes
Number of pages, or extent
Unit 3 – Financial management & costing a publication
Costs involved with self-publishing a non-fiction book
Print vs Ebook
Making the business case for a print book: market analysis
Estimating the initial print run
What does a publication cost?
How can content be obtained for free?
How royalties work
Unit 4 – Managing Resources and Expectations
Publishing – publishing can be a resource-intensive business with high labour costs.
Print vs. Ebook publishing
The best of both worlds: print on demand and just-in-time printing
Publishing in print
How many to print
The type of binding, cover and paper
Commercial potential and financial management
Publishing an Ebook
Analysing the market
Developing a business plan
Why have a business plan?
The planning processes
A checklist for your business plan
Is small business for you? – personal considerations
Are you the right type?
Can you afford to start?
What business do you plan on being in
Market research and promotion
What market will you be serving?
Who are your competitors?
How to develop a business plan
The importance of business planning
What does a business plan look like?
Unit 5 – Risk management
Process of identifying, then assessing and managing risk
Poor cash flow
Unrealistic income targets
Not meeting a deadline
Unbalanced relationship between activities
Scalability and risk management
Print on demand
Case study – Australian law
Income from writing
Copyright licensing payments
Specific non-fiction risks
Slander, defamation, false light, fact checking
Perspective and time shift, societal shift
Protecting intellectual property
DRM (digital rights management)
IRM (information rights management)
Electronic books and magazines
IRM or information rights management
Unit 6 – Managing writers and illustrators in the freelance market
Types of freelancers
Publishers, writers, and illustrators
The support role of the publishing staff
Why would an author choose to write a book?
Sub licensing through publishers
Sub licensing apart from publishers
Promoting your business
Promoting yourself as a consultant or public speaker
Specialist professionals and consultants
Unit 7 – Managing production, distribution, and author promotion
Sales agencies, pr, and conferences
Establishing an author platform
Expertise and authority
Target audience reach
Timing of production and distribution
Quality control during production and distribution
Managing the marketing process
Selecting target markets
Total market approach
Developing the market mix
Managing the market effort
Publicity and public relations
Distribution channels and retail outlets
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
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