Capturing the media’s attention can be challenging with so many businesses vying for attention in the press. Public relations professionals know how to catch the eye of the big media players with newsworthy content. They create valuable publicity for businesses and people who want to be in the public eye.
The Certificate of Public Relations is an online course that will provide you with an understanding of the theory and practice of the public relations process.
In this professional development course, you will learn about public relations strategies, including writing skills, the fundamentals of storytelling and how to manage corporate reputations.
You will also discover a range of public relations tools and tactics which will provide a foundation for those wishing to pursue careers in public relations. This course is also an ideal refresher for entry-level PR practitioners wanting to brush up on their PR skills and competencies.
On completion of this course, you will have gained valuable insights into the public relations process and understand how to capture the attention of the media.
Unit 1 - Public relations strategies
Modern PR research methods
Creating a PR plan
Looking beyond traditional media
Building relationships with your influencers
Handling a PR crisis
Measuring the success of your PR campaign
Unit 2 - Writing skills for public relations
Developing your PR message
Writing a press release
Distributing a press release
Creating a social media release
Building social media into your campaign
Unit 3 - Managing in a crisis
Crisis management principles
Planning crisis communications
Assembling a crisis communications team
Issuing an immediate response
Resolving and closing a crisis
Unit 4 - Fundamentals of business story telling
Why tell great stories?
The elements of effective storytelling
Understanding tour audience
Planning your story
Outlining tour story
Writing and presenting your story
Using storytelling frameworks
Exercise: telling business stories
Unit 5 - Managing your corporate reputation online
Trends of the digital revolution
Intensifying customer connection
Reaching out and promoting through online PR
Generating blog traffic
Benefiting from social communities and forums
Handling media crises
Content marketing and online PR
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to ensure your competency is industry relevant. You will not be benchmarked against other students.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
In this course, you will be assessed via multiple-choice questions to determine your mastery of details and specific knowledge gained during your studies to achieve a ‘competent’ or ‘not yet competent’ result.
Benefits of Multiple-Choice Assessments
Appropriate for assessing students’ mastery of details and specific knowledge.
Can be used to assess both simple knowledge and complex concepts.
Questions can be answered quickly to accurately assess a students’ mastery of many topics relatively quickly.
Assessment can be quickly and reliably scored to achieve a ‘competent’ or ‘not yet competent’ result.
As the answers are visible, multiple-choice questions offer the opportunity for the continuation of the learning process, offering educational value.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 15 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, transcripts of video lectures and other learning resources are available for printing via our elearning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.