As a media buyer and planner your job will be to ensure a company’s message – or advertising – stands out in the increasingly over-saturated and ever-broadening media landscape through creating and strategically placing advertising.
The Certificate of Media Buying and Planning is an online professional development program that will provide you with the knowledge and skills required to interpret advertising briefs and to develop successful advertising and media plans.
In this media buying and planning course you will be introduced to the practical knowledge, skills and methods required to develop a comprehensive media plan through defining media requirements, selecting appropriate media vehicles, determining the media schedule and producing a media plan.
You will learn how to identify the target audience, prepare a detailed consumer profile and analyse the creative requirements as well as prepare and cost media schedules, book advertising time and lodge advertisements.
On completion of this course you will feel confident to develop a media plan and schedule advertisements for an organisation or advertising agency.
Course Structure
Unit 1 - Develop a media plan
- Media requirements
- Target audience
- Customer / client profile
- Media and advertising targets
- Media costs
- Product market factors
- Media timing and frequency
- Creative requirements
- Media vehicle for delivery
- Merchandising requirements
- Media budgets
- Legal and voluntary constraints
- Word of mouth advertising
- Self-regulation codes
- Media vehicles / channels
- Testing media vehicles
- Internet / website advertising
- Media schedules
- Advertising brief
- Duration and timing
- Media plan
- Marketing budget
- Allocation methods
- Marketing budget templates
- Impact of advertising measures
Unit 2 - Schedule advertisements
- Advertising and media requirements
- Availability of advertisement
- Goals and target audience
- Media plan
- Media vehicle/s
- Media categories
- Public release timing
- Media schedule
- Media costs
- Schedule and reporting
- Timing options
- Advertising time/space
- Promotions
- Press releases
- Product reviews
- Lodge advertisement
Assessment
Assessment Information
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
I really enjoyed it, as someone who works full time, it was great to be able to do the course in my own time.
A. Biddlecombe, Chippendale, NSW | Certificate of Media Buying and Planning
It was great to get a more in-depth knowledge and understanding of the industry to complement what I am learning in a practical sense.
C White, Newstead, QLD | Certificate of Media Buying and Planning
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- No entry requirements;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support;
- Easy to understand course content;
- Twelve (12) months’ access, with extensions available upon application (fees apply);
- Certificate of Attainment/Completion issued for your CV (hard copy provided); and
- Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 30 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
Yes! The cost for printed materials for this course is $50 per unit. Total cost for optional printed materials is: $100.00. Printed materials are optional and not required to complete the course. Everything you need to complete the course is provided online via our e-learning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Media Coordinator
- Media Buyer
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