As a media buyer and planner your job will be to ensure a company’s message – or advertising – stands out in the increasingly over-saturated and ever-broadening media landscape through creating and strategically placing advertising.
The Certificate of Media Buying and Planning is an online professional development program that will provide you with the knowledge and skills required to interpret advertising briefs and to develop successful advertising and media plans.
In this media buying and planning course you will be introduced to the practical knowledge, skills and methods required to develop a comprehensive media plan through defining media requirements, selecting appropriate media vehicles, determining the media schedule and producing a media plan.
You will learn how to identify the target audience, prepare a detailed consumer profile and analyse the creative requirements as well as prepare and cost media schedules, book advertising time and lodge advertisements.
On completion of this course you will feel confident to develop a media plan and schedule advertisements for an organisation or advertising agency.
Unit 1 - Develop a media plan
Customer / client profile
Media and advertising targets
Product market factors
Media timing and frequency
Media vehicle for delivery
Legal and voluntary constraints
Word of mouth advertising
Media vehicles / channels
Testing media vehicles
Internet / website advertising
Duration and timing
Marketing budget templates
Impact of advertising measures
Unit 2 - Schedule advertisements
Advertising and media requirements
Availability of advertisement
Goals and target audience
Public release timing
Schedule and reporting
Estimated duration 30 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
I really enjoyed it, as someone who works full time, it was great to be able to do the course in my own time.
A. Biddlecombe, Chippendale, NSW | Certificate of Media Buying and Planning
It was great to get a more in-depth knowledge and understanding of the industry to complement what I am learning in a practical sense.
C White, Newstead, QLD | Certificate of Media Buying and Planning
Content was easy to access and digest. Assessments tasks were straightforward.
D. Jovanovic, Hawthorn, VIC | Introduction Media Buying and Planning
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 30 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
Yes! The cost for printed materials for this course is $50 per unit.Total cost for optional printed materials is: $100.00. Printed materials are available for purchase at any time and not require to complete this course. Everything you need to complete the course is provided online via our e-learning system.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.