If you want to learn how to report on marketing profitability, this course is ideal for you. You will learn about the importance of marketing systems, how they operate and develop new systems for a business.
The Certificate of Marketing Systems is an online professional development course that will provide a foundation to understand and create successful marketing systems.
In this online marketing course, you will learn about types of retail systems and factors influencing retail strategy and wholesale systems and strategy. You will also discover the importance of specialist marketing services, from packaging and labelling to sigs and public relations.
You will also learn negotiation skills, marketing to international customers, performing a market analysis and developing a marketing mix checklist.
On completion of this course, you will have gained the skills and knowledge to confidently prepare and deliver a speech that captivates an audience.
Unit - Marketing Systems
Unit 1 – Marketing systems
Introduction to marketing systems
Change is inevitable
Innovation leads to success
What is a marketing system
Choosing the right system
Types of customers
Competition or monopoly
Internet marketing: demographics, promotions
Targeting internet users
Understanding how the internet works
The world wide web
Unit 2 – Retailing systems and strategies
Types of retail systems (shops, markets, traveling salesmen)
Pyramid schemes, shows, and telephone sales
Mail order retailers
Shows and exhibitions
Retail life cycle
Factors influencing retail strategy
Unit 3 – Wholesale systems and strategies
Agricultural marketing legislation and marketing boards
Livestock selling systems
Marketing in the horse industry
Horticultural food crops
Livestock selling systems -case studies
Unit 4 – Product presentation and packaging
Specialist marketing services
Packaging, labelling, display, signs, public relations
Social media manager
Principles to follow when buying
Receiving money – credit, cash, card- what else?
Personal service, mail order or self service?
Shop layout (fixtures and fittings)
Signs, layout and display
Packaging and labelling
Product lines and mixes
Product life cycle
Unit 5 – Understanding customers and markets
The local environment
Personal selling skills
Preparation and approach
Presentation and negotiation
Closing the sale
Understanding customers and markets
The local environment
Personal selling skills
Follow-up and after-sales service
Unit 6 – Marketing organisations
Advertising agents or departments
Increasing the value of produce or value adding
Marketing through an intermediary
Marketing direct to the public
Managing farm marketing
Farm produce marketing strategies
Unit 7 – International marketing I
Why enter the international marketplace
Alternative ways to trade internationally
Agencies and Partnership/Joint Ventures
Establishing an Overseas Branch
Servicing Overseas Business from Home
Degrees of export marketing
Significance of the internet on international marketing
Unit 8 – Market analysis
Size of the market
Analysing the Market
Defining the problem
Determining the research technique
Implementing the research results
Unit 9 – The marketing mix
Marketing mix and checklist
Pest and swat analyses
SBUs – strategic business units
Procedure for marketing planning
Unit 10 – International marketing II
Which countries to choose
Restrictions to international marketing
International marketing strategies
Choosing overseas markets
Choosing a market entry strategy
Implementing a strategy
Product, price, promotion and distribution
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 50 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.