The Certificate of Marketing Psychology is an online professional development course that will help you understand the psychology behind the consumer decision making process. This online marketing psychology course will explore consumer behaviour that applies to advertising, marketing and the selling of products and services. You will learn how to identify your target customers so that you can effectively meet their needs and demands. At the end of this course you will be able to apply your newly acquired knowledge of marketing psychology to increase sales and maximise your marketing spend.
Unit 1 - People as consumers
Scope and nature of marketing
Reasons for marketing
Types of customers: loyal, discount, needs based, wandering, impulse
Unit 3 - Internal influences perception and personality
The senses: vision, hearing and smell.
Multi sensual marketing
Thresholds of awareness
The Phi phenomenon
Product image and self image
Personality theory and application to marketing
The Rorschach Ink Blot Test
Non Freudian and Freudian theories
Unit 4 - Internal influences - motivation and awareness
Memory and marketing
Maslow’s hierarchy of needs
Antecedents of involvement
Properties of involvement
Outcomes of involvement
Unit 5 - Social influences
Family life cycle
Family consumer decisions
Social and developmental influences
Influences on children
Marketing and advertising
Small groups, Formal and informal groups
Membership and reference groups
Reference groups and consumer behaviour
Variability of products
Differences in consumer susceptibility
Influence of social class
Measuring class, class categories and changing class
Marketing and Consumer behaviour
Cultural influences, communication, ideals and actualities
Differences in culture: subcultures, ethnicity, changes in culture
Unit 6 - Consumerism
Why study the consumer
What is a consumer
History of consumerism
Changes in consumer experience
The market place
False and deceptive advertising
Methods of false advertising misrepresentation, insufficient details, price based methods etc
Unit 7 - Communication and persuasion
Attitudes and the concept of attitude to how attitudes form
How attitudes are changed
Practical applications for marketing
Message evaluation and selection
What words sell
Unit 8 - Deciding to buy
Making a decision
The decision making process -step by step
Trend toward home shopping
When you study with Australian Online Courses you will be assessed using a competency-based training method. Competency-based training focuses on a learner’s ability to receive, respond to and process information to achieve a competency result. As such, skills-based and knowledge assessments are geared towards attainment to meet industry-defined standards.
Assessment will be comprised of written assignments and exercises, including short answer questions, reports, essays, research projects and reflective tasks. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 100 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.