Certificate of Marketing Management

• Implement marketing strategies
• Implementation roles and responsibilities
• Communication with stakeholders
• Strategies and plans
• Communication plan
• Legislation
• Marketing strategies
• Identify resources
• Prioritise strategies
• Team building strategies
• Achievable objectives
• Marketing mix
• Analysing marketing performance
• Testing responses
• Tracking customer responses
• Monitoring marketing strategies and tactics
• Marketing plan
• Promotional activity
• Communication objectives
• What to monitor
• Quantitive and qualitative data
• Monitoring the communication
• Measurement of message
• Product pricing and distribution
• Pricing of promotion
• Distribution element
• Marketing results against targets
• Revenue/costs against budget
• Marketing reports
• Social media tracking
• Improve marketing performance
• Opportunities for improvement
• Goals and objectives
• Marketing and sales methodologies
• Changing business activities
• Customer needs
• The electronic environment
• Evaluation reporting
• Documentation and improvements

• Marketing opportunities
• Business needs
• Business-to-business marketing
• Potential new markets
• Innovative approaches
• Potential marketing opportunities
• Knock-out factors
• Ethical principles
• Rank marketing opportunities
• Financial viability
• External factors
• Return on investment
• Changes to current operations
• Resource requirements
• Re-tooling
• New marketing opportunities

• Internal business environmental analysis
• Review existing marketing strategies
• Current direction and objectives
• Improving business performance
• Launching or relaunching a product
• Improving market share
• Increasing awareness of a product
• Stages of the marketing cycle
• Supply chain management and logistics
• Sales data and sales reports
• Underperforming products and services
• Product portfolio analysis
• Buying pattern analysis
• Analysing the market
• Factor and cluster analysis
• Current and future marketing direction
• Micro-environmental factors
• Customers, suppliers and competitors
• Marketing intermediaries
• Customer analysis
• Developing networking capabilities
• Analysing the external environment
• Research current market trends
• Macro-environmental factors
• Demographic trends
• Labour force market
• Government activities and industrial trends
• Economic trends
• Social and cultural factors
• Changes in technology
• Market growth and decline
• Forecasting trends
• Identifying new markets
• Risk management
• Competitor analysis
• Legislative requirements
• Principles of ethical marketing
• Marketing strategies
• Financial viability and ROI
• SWOT analysis
• PEST analysis
• The five forces analysis
• Value chain analysis
• SMART goals
• Ansoff’s matrix
• Stakeholder analysis
• Market segmentation
• Key strategies (product, price, place, promotion)
• Budget (financial data and projections)
• Test responses and tracking
• Effective communication

• Purpose and objectives
• Marketing communications
• Promoting image
• Stimulating demand
• Improving market share
• Product testing / launches
• SWOT analysis
• Buyer consumer behaviour
• Business policies and practices
• Company promotional ethos
• Client and product information
• Previous marketing outcomes
• Confirm budget allocation
• Pay-Per-Click advertising (PPC)
• Client profile
• Purpose statement and objectives
• Market segmentation
• Customer analysis
• Key strategies
• Financial projections
• Timeframes
• Goals and objectives
• SMART goals
• Product characteristics and benefits
• Customer Involvement Theory (CIT)
• Comparative analysis
• Target audience
• Codes of practice
• Ethical principles
• Legislations
• Direct marketing
• Events and sponsorships
• Public relations
• Media vehicles
• Motion effects
• Multi-media combinations
• Media for marketing strategy
• Select media vehicles
• Cost per response
• Creative brief
• Brief content / template
• Designing advertisement
• CSS technique
• Search Engine Optimisation (SEO)
• Consumer language
• Pitch or appeal
• Trend analysis
• Secondary resources
• Target audience
• Creative work budget
• Success criteria
• Time and cost estimates
• Deadlines / timelines

• Interpret market trends
• Interpret market developments
• Potential impact on business
• Statistical analysis
• Global marketing
• Target markets
• Market segment
• Trend analysis
• Measures of central tendency
• Multivariate analysis
• Reviewing business performance
• Data quality
• Opportunities or threats
• SWOT analysis
• Competitor profiling
• Determine success of marketing activities
• Over-performing products
• Under-performing products
• Product performance testing
• Product portfolio analysis
• The Boston Matrix
• Buying pattern analysis
• Existing and emerging markets
• Forecasting models
• Market data report
• Visual presentations
• Presentation purpose

When you study with Australian Online Courses, you will be assessed using a competency-based training method.

Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.

In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.

If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.

In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.

• Professional development that is widely recognised and respected;
• Improve your employment opportunities;
• Study online, anywhere via our elearning system;
• High-quality professional development programs written by industry experts;
• No entry requirements;
• All course materials provided online – no textbooks to buy;
• Unlimited tutor support;
• Easy to understand course content;
• Twelve (12) months’ access, with extensions available upon application (fees apply);
• Certificate of Attainment/Completion issued for your CV (hard copy provided); and
• Course may be tax deductible; see your tax advisor.

The approximate study hours for this course is 75 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).

Yes! The cost for printed materials for this course is $50 per unit. Total cost for optional printed materials is: $250.00. Printed materials are optional and not required to complete the course. Everything you need to complete the course is provided online via our e-learning system.

You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!

Credit card: Within 60 mins during business hours.

BPAY: Within 1-2 working days.

Internet Banking: Within 1-2 working days.

Cheque/Money Order: Upon receipt of mailed cheque.

Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.

No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.

Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.

Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.