In the business landscape, marketing communications is one of the most creative positions. So, if you have a creative streak, are interested in engaging audiences and thrive on variety, this could be a very fulfilling career for you.
Introduction to Marketing and Communications is an online professional development program that will provide you with the knowledge and skills to develop and design an integrated marketing strategy.
In this marketing communication course, you will develop key marketing messages and creative briefs and discover a range of marketing communication tools, tactics and media.
You will also learn how to prepare electronic advertisements for use in Internet and email marketing communications and to evaluate their effectiveness in achieving marketing objectives in accordance with marketing plans.
On completion of this course, you will have gained the knowledge and skills required to work effectively within a high-performing marketing communications team.
Course Structure
Unit 1 - Conduct e-marketing communications
- Electronic advertisements
- E-marketing strategy
- Search Engines
- Blogs
- Target audience
- Multi-channel strategy
- Search Engine Optimisation (SEO)
- Ranking Vs response
- Writing content and copy
- HTML design
- SMS marketing messages
- Social media
- Advertisement elements
- Classified advertising
- Marketing strategy requirements
- Legal and ethical requirements
- E-Marketing tools
- Website design
- Design styles
- Website content and site map,
- Navigation buttons and frames
- Three-click rule
- Content management systems
- Data recording
- Media vehicles and website hotlinks
- Site design and construction
- Budget
- Legal and ethical issues
- Copyright ownership
- Ad exchange networks
- Google AdWords
- E-advertising law
- Tracking and evaluation
- Social networking
- Advertisement placement
- Web analytics and metric analysis
- Cookies
- Web tracking software
- Measuring social engagement
Unit 2 - Apply marketing communication across a convergent industry
- Convergent environment
- Traditional siloed sectors
- Marketing channels
- Sales literature
- Potential points of integration
- Social media platforms
- Trending content
- Trending consumer behaviour
- Zipping and zapping
- Customer roles
- Customer-centric approach
- Customer service
- Integrated Marketing Communication (IMC)
- SEO’s and PPC
- Legislation
- Regulations and policies
- Codes of practice
- Ethical principles
- Misleading advertisements
- Cross-sector marketing tools
- Convergent tools and techniques
- Digital marketing
- Social media platforms
- Mobile advertising
- Banner advertising
- Multivariate testing
- Web analytics
- Internet advertising
- Policies and procedures
- Tracking performance
- Marketing communication solutions
- Review cost effectiveness
- Multi-channel marketing
- Digital marketing activities
- Marketing media security
- Using social media for promotions
- Return On Investment (ROI)
- Evaluate marketing activities
- Brand damage
- Establish media channels
- Empower new customers
- Social media calendars
- Responding to customers
- Critical online comments
- Maintain business networks
- Professional development activities
Unit 3 - Design and develop an integrated marketing communication plan
- Purpose and objectives
- Marketing communications
- Promoting image
- Stimulating demand
- Improving market share
- Product testing/launches
- SWOT analysis
- Buyer consumer behaviour
- Business policies and practices
- Company promotional ethos
- Client and product information
- Previous marketing outcomes
- Confirm budget allocation
- Pay-Per-Click advertising (PPC)
- Client profile
- Purpose statement and objectives
- Market segmentation
- Customer analysis
- Key strategies
- Financial projections
- Timeframes
- Goals and objectives
- SMART goals
- Product characteristics and benefits
- Customer Involvement Theory (CIT)
- Comparative analysis
- Target audience
- Codes of practice
- Ethical principles
- Legislation
- Direct marketing
- Events and sponsorships
- Public relations
- Media vehicles
- Motion effects
- Multi-media combinations
- Media for marketing strategy
- Select media vehicles
- Cost per response
- Creative brief
- Brief content / template
- Designing advertisement
- CSS technique
- Search Engine Optimisation (SEO)
- Consumer language
- Pitch or appeal
- Trend analysis
- Secondary resources
- Target audience
- Creative work budget
- Success criteria
- Time and cost estimates
- Deadlines / timelines
Study Hours
Estimated duration 45 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
It was a very good course and the feedback and results for my assessments were returned very quickly. The online learning portal is easy to navigate and provides all necessary and useful resources and course information.
M. Fimmano, Harvey, WA | Certificate of Marketing Communications
I enjoyed that the course set up was easy for me to complete in my own time, at my own pace. The content was easily accessible and comprehensible. It has given me wider knowledge that I look forward to applying to my work experience
E. Groumoutis, Balwyn North, VIC | Certificate of Marketing Communications
Learning was flexible, tutors were approachable and supportive and the content has really helped me to gain the skills/understanding I need to feel confident in my work moving forward. I would highly recommend AOC.
J. Lynch, Frenchville, QLD | Certificate of Marketing Communications
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Click Add to Cart/View Cart on the course page.
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Marketing and Communications Coordinator
- Marketing and Communications Specialist
- Marketing and Communications Officer
- Public Relations Coordinator
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