In the business landscape, marketing communications is one of the most creative positions. So, if you have a creative streak, are interested in engaging audiences and thrive on variety, this could be a very fulfilling career for you.
Introduction to Marketing and Communications is an online professional development program that will provide you with the knowledge and skills to develop and design an integrated marketing strategy.
In this marketing communication course, you will develop key marketing messages and creative briefs and discover a range of marketing communication tools, tactics and media.
You will also learn how to prepare electronic advertisements for use in Internet and email marketing communications and to evaluate their effectiveness in achieving marketing objectives in accordance with marketing plans.
On completion of this course, you will have gained the knowledge and skills required to work effectively within a high-performing marketing communications team.
Unit 1 - Conduct e-marketing communications
Search Engine Optimisation (SEO)
Ranking Vs response
Writing content and copy
SMS marketing messages
Marketing strategy requirements
Legal and ethical requirements
Website content and site map,
Navigation buttons and frames
Content management systems
Media vehicles and website hotlinks
Site design and construction
Legal and ethical issues
Ad exchange networks
Tracking and evaluation
Web analytics and metric analysis
Web tracking software
Measuring social engagement
Unit 2 - Apply marketing communication across a convergent industry
Traditional siloed sectors
Potential points of integration
Social media platforms
Trending consumer behaviour
Zipping and zapping
Integrated Marketing Communication (IMC)
SEO’s and PPC
Regulations and policies
Codes of practice
Cross-sector marketing tools
Convergent tools and techniques
Social media platforms
Policies and procedures
Marketing communication solutions
Review cost effectiveness
Digital marketing activities
Marketing media security
Using social media for promotions
Return On Investment (ROI)
Evaluate marketing activities
Establish media channels
Empower new customers
Social media calendars
Responding to customers
Critical online comments
Maintain business networks
Professional development activities
Unit 3 - Design and develop an integrated marketing communication plan
Purpose and objectives
Improving market share
Buyer consumer behaviour
Business policies and practices
Company promotional ethos
Client and product information
Previous marketing outcomes
Confirm budget allocation
Pay-Per-Click advertising (PPC)
Purpose statement and objectives
Goals and objectives
Product characteristics and benefits
Customer Involvement Theory (CIT)
Codes of practice
Events and sponsorships
Media for marketing strategy
Select media vehicles
Cost per response
Brief content / template
Search Engine Optimisation (SEO)
Pitch or appeal
Creative work budget
Time and cost estimates
Deadlines / timelines
Estimated duration 45 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
It was a very good course and the feedback and results for my assessments were returned very quickly. The online learning portal is easy to navigate and provides all necessary and useful resources and course information.
M. Fimmano, Harvey, WA | Certificate of Marketing Communications
I enjoyed that the course set up was easy for me to complete in my own time, at my own pace. The content was easily accessible and comprehensible. It has given me wider knowledge that I look forward to applying to my work experience
E. Groumoutis, Balwyn North, VIC | Certificate of Marketing Communications
Learning was flexible, tutors were approachable and supportive and the content has really helped me to gain the skills/understanding I need to feel confident in my work moving forward. I would highly recommend AOC.
J. Lynch, Frenchville, QLD | Certificate of Marketing Communications
Studying with Australian Online Courses gave me the flexibility to complete field studies, tasks and assignments in my own time. I did not feel pressured at any time during my course to submit work until I was completely satisfied with my work. The course material was well presented and easy to follow. I would highly recommend Australian Online Courses to anyone who is looking to undertake online study with such a helpful and professional organisation. Thanks again.
J, Christmass, Madeley, WA
I have experienced: i) Extremely efficient online learning. ii) Quick marking ‘turn-around’ times. iii) Tutors who have been wonderfully approachable and helpful with any queries and concerns regarding course enrollment, assessments and/or subject matter. Overall, I am very satisfied with learning via Australian Online Courses. Thank you.
C, Garson, Toowoomba, QLD
Fantastic experience and was able to gain lots of knowledge.
J. Peirce, Busby, NSW
I have learnt a lot from this course. This course has helped me to manage my anger issues and look at things from a different perspective. I have learnt that my anger and the behaviour can affect others. I have learnt new ways on controlling and managing my emotions and anger. This is the first time i have attended an anger management course. I wish I had done this course earlier.
B. Murphy, Concord, NSW
The course content was relevant, interesting and appropriately paced.
K. Scott, Peachester, QLD
My experience was Australian Online Courses was excellent. I could complete the work at my own pace using the provided materials which were in a easy to access spot. The education has helped me formulate ideas for progressing a project I am currently trying to develop. Overall I am very satisfied with what I have experienced.
N. Haydon, Mount Peter, QLD
It was a very informative platform. The study material is very useful and assignments are practical based real life situations. I learned a lot and I try my best to improve myself with the help of this course.
A.Singh, Hoppers Crossing, VIC
I completed this course to develop my knowledge and skillset in policy development in hopes of progressing my career. Online study works best for me to allow me to continue working full time, and studying when it suits me. Assessments were marked quickly, and the content was engaging and beneficial. Thank you to AOC
S. Littlehales-Adey, Everton Hills, QLD
I enjoyed studying and I’m going to enroll for another course. The tutor was great and it was easy to understand.
A, Egia, Gatton, QLD
The best institute I have ever come through. Looking forward to enrolling in few other courses for a refresher.
M, Hussein, Fiji
I was grateful to be able to study at my own pace, so I could stop and start when I chose and be able to keep up with other commitments. I also appreciated the tutors responding to my queries in a timely manner.
M, Minchin, Wellard, WA
I have thoroughly enjoyed completing this course. I’ve learnt many valuable new skills, which will assist me in advancing my career. Thank you!
T. A, Waterson, Kellyville, NSW
It was amazing experience to do online course with this organisation. Everything comes very smooth and the portal is very user friendly.
Z, Yuan, Melrose Park, NSW
loved studying Australian Online Courses. The fact that you are able to complete the course and assessment in your own time is amazing! I started this course when I was heavily pregnant with my first child and have now completed it 6 months after he was born due to the fact that it is at your own pace!
B, Carr, Gold Coast, QLD
I absolutely loved it! It was easy to pick up so that I could learn and start a new career.
G, Moore, Cranbourne North, VIC
AOC was great. Study content was great and gave me all necessary information to complete the assessments and also gain a great understanding of the units. I also dealt with AOC support to extend my course and it was such an easy process and I was so glad to be able to do that without any issues.
A, Spezza, Hadfield, VIC
I loved my experience studying with Australian Online Courses.
K. Sclippa, Mareeba, QLD
Amazing learning opportunity, I love that I can complete the course at my own pace. The learning and the assignments provided me with a lot of insight and knowledge for my future career.
D. Drube, Singapore
My experience for studying with Australian Online Courses was excellent. All the information supplied to me was easy to understand. I would definitely come back to you to study another course if needed, in the future. Highly recommend.
E. Pearce, Advancetown, QLD
My experience with Australian online courses has been fantastic, I would highly recommend them to everyone I know. Professional and extremely helpful staff make studying online so much easier. I definitely would chose to study with Australian Online Courses again.
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
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Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.