Marketing involves recognising those who might support the products or services you offer and then convincing them to do so. This course is ideal for owners, managers or employees in the leisure or recreation industries, including in entertainment venues, sport or fitness groups or businesses, accommodation venues, or museum or cultural arts centres.
The Certificate of Leisure Marketingis an online program that will help you enhance the viability of both commercial and non-commercial recreation businesses to leverage continued funding.
In this professional development course, you will gain insights into targeted marketing strategies, customer databases, marketing and consumer laws, media and PR promotions, and promotional materials including magazines, signage, advertising and merchandising materials.
You will also learn about sponsorship and fundraising; how to manage events, promotional activities, membership and patron levels; market-sensitive recreation services, and deal with customer complaints.
On completion of this course, you will have the knowledge and tools required to manage and leverage the strengths of the leisure services or facilities you offer or have enhanced your own marketable career prospects!
Unit - Leisure Management - Marketing
Unit 1 – Introduction to marketing
Marketing and the leisure industry
What makes people buy
Warranties and conditions
Unit 2 – Marketing strategy
Demand and supply
The marketing matrix
Purpose of advertising
Deciding on the marketing mix
Types of customers
Rules for salesperson
Unit 3 – Media promotions
Promotion element of the marketing mix
Structuring an advertisement / promotion
Unit 4 – Promotional materials
Designing an effective promotions strategy
Advertising in the media
Copywriting in advertising
Merchandising and displays
Signs and signposting
Unit 5 – Dealing with complaints
Identifying a dissatisfied customer who does not complain
Problem solving techniques
Pitfalls in problem solving
Unit 6 – Membership and patron levels
Managing patron numbers
Levels of patronage
Patron loss and causes
Unit 7 – Sponsorship and fundraising
Sponsorship for profit
Sponsorship for charity
Advantages and disadvantages
Types of fundraising
Unit 8 – Managing events
Organising an event
Shows and exhibitions
Exhibitors and organisers
What can go wrong
Contingencies to cater for people overload
Unit 9 – Managing promotional activities
Grants, gifts or donations
Unit 10 – Delivering a market sensitive leisure service
Product line decisions
New products and services
Customers with special needs
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 50 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.