Marketing involves recognising those who might support the products or services you offer and then convincing them to do so. This course is ideal for owners, managers or employees in the leisure or recreation industries, including in entertainment venues, sport or fitness groups or businesses, accommodation venues, or museum or cultural arts centres.
The Certificate of Leisure Marketing is an online program that will help you enhance the viability of both commercial and non-commercial recreation businesses to leverage continued funding.
In this professional development course, you will gain insights into targeted marketing strategies, customer databases, marketing and consumer laws, media and PR promotions, and promotional materials including magazines, signage, advertising and merchandising materials.
You will also learn about sponsorship and fundraising; how to manage events, promotional activities, membership and patron levels; market-sensitive recreation services, and deal with customer complaints.
On completion of this course, you will have the knowledge and tools required to manage and leverage the strengths of the leisure services or facilities you offer or have enhanced your own marketable career prospects!
Course Structure
Unit 1 - Introduction to marketing
- Marketing and the leisure industry
- Target marketing
- What makes people buy
- Attitudes
- Marketing law
- Consumer laws
- Warranties and conditions
- Seller liabilities
Unit 2 - Marketing strategy
- Demand and supply
- The marketing matrix
- Purpose of advertising
- Deciding on the marketing mix
- Market research
- Selling
- Types of customers
- Rules for salesperson
- Increasing turnover
Unit 3 - Media promotions
- Promotion element of the marketing mix
- Promotion principles
- Public relations
- Effective advertising
- Structuring an advertisement / promotion
Unit 4 - Promotional materials
- Designing an effective promotions strategy
- Advertising in the media
- Using magazine
- Copywriting in advertising
- Merchandising and displays
- Merchandising suggestions
- Signs and signposting
- Display advertising
- Free advertising
Unit 5 - Dealing with complaints
- Identifying a dissatisfied customer who does not complain
- Customer service
- Problem solving techniques
- Pitfalls in problem solving
Unit 6 - Membership and patron levels
- Memberships
- Managing patron numbers
- Levels of patronage
- Patron loss and causes
Unit 7 - Sponsorship and fundraising
- Sponsorship for profit
- Sponsorship for charity
- Advantages and disadvantages
- Getting sponsorship
- Types of fundraising
Unit 8 - Managing events
- Organising an event
- Publicity
- Pricing
- Shows and exhibitions
- Success indicators
- Exhibitors and organisers
- What can go wrong
- Contingencies to cater for people overload
- Community participation
Unit 9 - Managing promotional activities
- Job specifications
- Revenue
- Fundraising events
- Grants, gifts or donations
- Networking
- Marketing plans
Unit 10 - Delivering a market sensitive leisure service
- Product line decisions
- New products and services
- Customers with special needs
- Manage results
Assessment
When you study with Australian Online Courses you will be assessed using a competency-based training method. Competency-based training focuses on a learner’s ability to receive, respond to and process information to achieve a competency result. As such, skills-based and knowledge assessments are geared towards attainment to meet industry-defined standards.
Assessment will be comprised of written assignments and exercises, including short answer questions, reports, essays, research projects and reflective tasks. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 100 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:
- Sporting Clubs
- Personal Training Business
- Fitness Centres and Gyms
- Entertainment Venues
- Holiday Resorts/Spas
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