Marketing involves recognising those who might support the products or services you offer and then convincing them to do so. This course is ideal for owners, managers or employees in the leisure or recreation industries, including in entertainment venues, sport or fitness groups or businesses, accommodation venues, or museum or cultural arts centres.
The Certificate of Marketing (Sports and Entertainment) is an online professional development program that will help you enhance the viability of both commercial and non-commercial recreation businesses to leverage continued funding.
In this sports marketing course, you will gain insights into targeted marketing strategies, customer databases, marketing and consumer laws, media and PR promotions, and promotional materials including magazines, signage, advertising and merchandising materials.
You will also learn about sponsorship and fundraising; how to manage events, promotional activities, membership and patron levels; market-sensitive recreation services, and deal with customer complaints.
On completion of this course, you will have the knowledge and tools required to manage and leverage the strengths of the leisure services or facilities you offer or have enhanced your own marketable career prospects!
Course Structure
Unit - Leisure Management I
Unit 1 – Introduction to marketing
- Marketing and the leisure industry
- Target marketing
- What makes people buy
- Attitudes
- Marketing law
- Consumer laws
- Warranties and conditions
- Seller liabilities
Unit 2 – Marketing strategy
- Demand and supply
- The marketing matrix
- Purpose of advertising
- Deciding on the marketing mix
- Market research
- Selling
- Types of customers
- Rules for salesperson
- Increasing turnover
Unit 3 – Media promotions
- Promotion element of the marketing mix
- Promotion principles
- Public relations
- Effective advertising
- Structuring an advertisement / promotion
Unit 4 – Promotional materials
- Designing an effective promotions strategy
- Advertising in the media
- Using magazine
- Copywriting in advertising
- Merchandising and displays
- Merchandising suggestions
- Signs and signposting
- Display advertising
- Free advertising
Unit 5 – Dealing with complaints
- Identifying a dissatisfied customer who does not complain
- Customer service
- Problem solving techniques
- Pitfalls in problem solving
Unit 6 – Membership and patron levels
- Memberships
- Managing patron numbers
- Levels of patronage
- Patron loss and causes
Unit 7 – Sponsorship and fundraising
- Sponsorship for profit
- Sponsorship for charity
- Advantages and disadvantages
- Getting sponsorship
- Types of fundraising
Unit 8 – Managing events
- Organising an event
- Publicity
- Pricing
- Shows and exhibitions
- Success indicators
- Exhibitors and organisers
- What can go wrong
- Contingencies to cater for people overload
- Community participation
Unit 9 – Managing promotional activities
- Job specifications
- Revenue
- Fundraising events
- Grants, gifts or donations
- Networking
- Marketing plans
Unit 10 – Delivering a market sensitive leisure service
- Product line decisions
- New products and services
- Customers with special needs
- Manage results
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Click Enrol Now (Credit Card) or Enrol Now (Internet Banking/BPAY)
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:
- Sporting Clubs
- Personal Training Business
- Fitness Centres and Gyms
- Entertainment Venues
- Holiday Resorts/Spas
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