The Certificate of E-Commerce is an online professional development course designed to provide students with an understanding of e-business, e-commerce and its associated technologies. Students are introduced to the foundations of online commerce and the elements that are central to an electronic marketplace. The Certificate of E-Commerce will provide you with the knowledge and skills required to develop effective sales strategies for online business success.
Throughout the program you will learn how to develop a range of Internet marketing strategies, discover how to optimise sales for your online business through a range of targeted marketing and customer acquisition and retention strategies. You will learn how to create value for your online customers, manage an Internet sales and marketing budget and build online credibility. You will also learn how to use social media tools for customer engagement, discover the foundations of HTML, web design and web content principles and learn how to develop e-marketing communications for e-business success.
This course is ideal for new online business owners, or those online business owners who need to extend their online sales skills to take their business to the next level.
Course Structure
Unit 1 - Introduction
- What is e-commerce
- Security
- How to protect a business
- Marketing on the internet
- Searching for data on the net
- Contract law
- Warranty and conditions
- Sellers liability
- Consumer laws
- Manufacturers liability
- International sales contract rules
- Setting up a business
- Setting up an E Commerce website
- Bootstrap sites
Unit 2 - Success and failure what makes the difference?
- Introduction
- Awareness of technology
- What makes an e commerce site successful
- Dotcom failures
- Site visibility
Unit 3 - Promotional strategies are different on the internet
- Internet code of conduct
- Analysing the market
- Selecting target markets
- Developing the marketing mix
- Managing the marketing effort.
- The launch
- Promoting an e commerce site
- Marketing strategies and plan
Unit 4 - Optimising website potential
- Monitoring visitors
- Ground rules keep changing
- Meta tags
- Evaluation/review services
- Paid services
- Search engine optimisation
- Main page content
- Searchable words
- Use of important key words
- Page titles
- Links:
- Frequency of changes
- Good URL structure
- Navigation
- Capture of visitors
- Download speed
- Graphics
- Targeting
- Site maps
Unit 5 - Increasing website exposure
- Marketing plan
- Marketing mix
- Advertising
- Personal selling
- Direct marketing
- Collateral promotion
- Channels of distribution
- Google Adwords
- Search marketing
- Affiliate marketing
- Free content
- Web banners
- Social media optimisation
- Digital marketing
- Creative buzz
- Community
- Guerilla marketing
Unit 6 - Automating supply of goods, services and cash flow
- Payment
- Ways to supply goods or services
- Drop shipping
- Outsourcing
- Payment gateways
- SSL
- Getting a merchant account for credit cards
Unit 7 - Managing constant change
- Resource planning
- Constant review & development strategy
- Outsourcing
- Understanding technology
- Bandwidth
- Information currency vs. Cash currency
- Keeping a web site current
- Web analytics
- Change management and corporate structure
Unit 8 - Dealing with E Commerce problems
- Learning from others mistakes
- Determining where it went wrong
- Legal issues (eg. Privacy, consumer protection, copyright, patents)
- Managing risk
- Charge back
- Computer and office security
- Insurance
Assessment
When you study with Australian Online Courses you will be assessed using a competency-based training method. Competency-based training focuses on a learner’s ability to receive, respond to and process information to achieve a competency result. As such, skills-based and knowledge assessments are geared towards attainment to meet industry-defined standards.
Assessment will be comprised of written assignments and exercises, including short answer questions, reports, essays, research projects and reflective tasks. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- No entry requirements;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support;
- Easy to understand course content;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Certificate of Attainment/Completion issued for your CV (hard copy provided); and
- Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 100 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Internet Marketers
- Marketing Consultants
- Small Business Owners
Related Blogs
