Commerce is increasingly based on electronic technology, and if businesses are to prosper, they must develop an understanding of e-commerce. This course is ideal for new online business owners, or those online business owners who need to extend their online sales skills to take their business to the next level.
Introduction to E-Commerce is an online professional development program that will give you the skills and knowledge to provide you with an understanding of e-business, e-commerce, and its associated technologies.
In this e-commerce course, you will study the foundations of online commerce and the elements that are central to an electronic marketplace. You will also develop effective sales strategies for online business success.
Throughout this course, you will also learn how to develop a range of Internet marketing strategies and discover how to optimise sales for your online business.
On completion of this course, you will have developed a framework to implement e-commerce in business and an understanding and awareness to stay up to date in this innovative field.
Course Structure
Unit - E-Commerce
Unit 1 – Introduction
- What is e-commerce
- Security
- How to protect a business
- Marketing on the internet
- Searching for data on the net
- Contract law
- Warranty and conditions
- Sellers liability
- Consumer laws
- Manufacturers liability
- International sales contract rules
- Setting up a business
- Setting up an E Commerce website
- Bootstrap sites
Unit 2 – Success and Failure what Makes the Difference?
- Introduction
- Awareness of technology
- What makes an e commerce site successful
- Dotcom failures
- Site visibility
Unit 3 – Promotional Strategies are Different on the Internet
- Internet code of conduct
- Analysing the market
- Selecting target markets
- Developing the marketing mix
- Managing the marketing effort.
- The launch
- Promoting an e commerce site
- Marketing strategies and plan
Unit 4 – Optimising Website Potential
- Monitoring visitors
- Ground rules keep changing
- Meta tags
- Evaluation/review services
- Paid services
- Search engine optimisation
- Main page content
- Searchable words
- Use of important key words
- Page titles
- Links:
- Frequency of changes
- Good URL structure
- Navigation
- Capture of visitors
- Download speed
- Graphics
- Targeting
- Site maps
Unit 5 – Increasing Website Exposure
- Marketing plan
- Marketing mix
- Advertising
- Personal selling
- Direct marketing
- Collateral promotion
- Channels of distribution
- Google Adwords
- Search marketing
- Affiliate marketing
- Free content
- Web banners
- Social media optimisation
- Digital marketing
- Creative buzz
- Community
- Guerilla marketing
Unit 6 – Automating Supply of Goods, Services and Cash Flow
- Payment
- Ways to supply goods or services
- Drop shipping
- Outsourcing
- Payment gateways
- SSL
- Getting a merchant account for credit cards
Unit 7 – Managing Constant Change
- Resource planning
- Constant review & development strategy
- Outsourcing
- Understanding technology
- Bandwidth
- Information currency vs. Cash currency
- Keeping a web site current
- Web analytics
- Change management and corporate structure
Unit 8 – Dealing with E Commerce Problems
- Learning from others mistakes
- Determining where it went wrong
- Legal issues (eg. Privacy, consumer protection, copyright, patents)
- Managing risk
- Charge back
- Computer and office security
- Insurance
Study Hours
Estimated duration 50 Hours
Course Delivery and Start
Start anytime, self-paced and 100% Online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Very informative course that provided all the skills needed for this subject
C. Dunstan, Piara Waters, WA | Certificate of E-Commerce
I found the experience to be informative, positive and enjoyable.
The course content was relevant to what I wanted to learn and it was easy to follow.
Assignments were appropriate and helpful, as was the help given from tutors.
Adrian | Ellenbrook, WA | Introduction to E-Commerce
Great experience. The layout of work is excellent as are the helpful tutors
A.Smith, Southport, QLD | Certificate of E-Commerce
Australian Online Courses gave me a lot of flexibility to be able to work and study at the same time. The course content was also great and brought up a lot of considerations that were needed before opening an online/ecommerce business.
Gemma | Frankston South, VIC | Certificate of E Commerce
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Click Enrol Now (Credit Card) or Enrol Now (Internet Banking/BPAY)
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Internet Marketers
- Marketing Consultants
- Small Business Owners
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