The Certificate of E-Commerce is an online professional development course designed to provide students with an understanding of e-business, e-commerce and its associated technologies. Students are introduced to the foundations of online commerce and the elements that are central to an electronic marketplace. The Certificate of E-Commerce will provide you with the knowledge and skills required to develop effective sales strategies for online business success.
Throughout the program you will learn how to develop a range of Internet marketing strategies, discover how to optimise sales for your online business through a range of targeted marketing and customer acquisition and retention strategies. You will learn how to create value for your online customers, manage an Internet sales and marketing budget and build online credibility. You will also learn how to use social media tools for customer engagement, discover the foundations of HTML, web design and web content principles and learn how to develop e-marketing communications for e-business success.
This course is ideal for new online business owners, or those online business owners who need to extend their online sales skills to take their business to the next level.
Unit 1 - Introduction
What is e-commerce
How to protect a business
Marketing on the internet
Searching for data on the net
Warranty and conditions
International sales contract rules
Setting up a business
Setting up an E Commerce website
Unit 2 - Success and failure what makes the difference?
Awareness of technology
What makes an e commerce site successful
Unit 3 - Promotional strategies are different on the internet
Internet code of conduct
Analysing the market
Selecting target markets
Developing the marketing mix
Managing the marketing effort.
Promoting an e commerce site
Marketing strategies and plan
Unit 4 - Optimising website potential
Ground rules keep changing
Search engine optimisation
Main page content
Use of important key words
Frequency of changes
Good URL structure
Capture of visitors
Unit 5 - Increasing website exposure
Channels of distribution
Social media optimisation
Unit 6 - Automating supply of goods, services and cash flow
When you study with Australian Online Courses you will be assessed using a competency-based training method. Competency-based training focuses on a learner’s ability to receive, respond to and process information to achieve a competency result. As such, skills-based and knowledge assessments are geared towards attainment to meet industry-defined standards.
Assessment will be comprised of written assignments and exercises, including short answer questions, reports, essays, research projects and reflective tasks. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 100 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.