The internet can be an amazing marketing tool – but like any tool, it needs to be used properly! In today’s complex, rapidly changing and global marketplace, those that work in business need to know how to tailor their advertising efforts for different markets. This course is ideal for anyone involved in the marketing space, including those working for organisations and small business owners.
The Certificate of Digital Marketingis an online professional development program that will introduce you to a variety of marketing, advertising and selling techniques using tools like SEO, online advertising, social media, and platforms like Facebook, Twitter, LinkedIn, WordPress and Pinterest.
In this online digital marketing course, you will study the psychology of internet marketing, the purpose of different applications, how to ensure you are using the appropriate mix of marketing techniques, and how to capture and convert customers.
You will also learn how to develop an effective internet marketing program, and create and use content including articles, blogs, newsletters and online ads.
On completion of this course, you will have enhanced your career prospects with a globally in-demand skill or, if you run your own business, ensure your digital internet marketing campaigns are both competitive and cut-through!
Unit - Internet Marketing
Unit 1 – Scope and nature of social media
Explore the possibilities of using social media for marketing a product
Recognise information overload
Become readily accessible
Video on the net
Audio on the internet
History of internet marketing
Risks of internet marketing
How well are you doing?- measuring your activities
Unit 2 – The psychology of internet marketing
How psychological theory applies to internet marketing?
Understanding how customers think and behave
Methods to encourage people to your site
Overcoming consumer resistance
Interacting and engaging with your customers
Capture and hold your viewer’s attention
Use of page title keywords
Unit 3 – Social media applications
What are the effective applications currently being used in social media?
Why use social media?
Purposes of social media
Social media variables
Ways of using social media
So why do people use social media to advertise their products?
The purposes of different applications
Unit 4 – Websites, advertising and other applications
How to properly utilise your web presence?
Ensuring the appropriate mix of online marketing techniques for your product
Types of internet marketing
Message to customers
Planning your website
Mobile friendly websites
Landing pages and microsites
Get the marketing mix right
Unit 5 – Capturing and converting customers
Establishing an appropriate online presence for marketing a product
Know how to utilise your online presence
Encouraging a connection
Setting up an online store
What do you need to set up an online store?
Tips to success
A business plan
A marketing plan
Steps in marketing plans
Unit 6 – Creating and using content
Determine what to create, how to create it and where to use it
Websites need information
Linking with social media
Clients giving you content
Unit 7 – Blogs and newsletters
How to develop and sustain effective online blogs and newsletters
What is a blog?
Unit 8 – Developing an internet marketing program
Learn how to develop a one year online marketing strategy for a new product
Apply what you have learnt online by developing an internet marketing program
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
My experience studying with Australian Online Courses was good. I enjoyed learning about the subjects and gained lots of knowledge during the course.
Also had good support from the tutors. I would consider completing another course at Australian Online Courses in the future.
V. Pantsoglou, Wheelers Hill, VIC | Certificate of Digital Marketing
I was satisfied with my experience as I was able to gain ready access to tutor assistance but also had the independence to study at my own pace. As a independent course, I feel as if I learned more as I had to research the information myself. However, I felt supported and gained assistance when needed.
C. Vernem, St Marys, NSW | Certificate of Digital Marketing
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 50 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.