The internet can be an amazing marketing tool – but like any tool, it needs to be used properly! In today’s complex, rapidly changing and global marketplace, those that work in business need to know how to tailor their advertising efforts for different markets. This course is ideal for anyone involved in the marketing space, including those working for organisations and small business owners.
Introduction to Internet Marketing is an online professional development program that will introduce you to a variety of marketing, advertising and selling techniques using tools like SEO, online advertising, social media, and platforms like Facebook, Twitter, LinkedIn, WordPress and Pinterest.
In this online digital marketing course, you will study the psychology of internet marketing, the purpose of different applications, how to ensure you are using the appropriate mix of marketing techniques, and how to capture and convert customers.
You will also learn how to develop an effective internet marketing program, and create and use content including articles, blogs, newsletters and online ads.
On completion of this course, you will have enhanced your career prospects with a globally in-demand skill or, if you run your own business, ensure your digital internet marketing campaigns are both competitive and cut-through!
Course Structure
Unit - Internet Marketing
Unit 1 – Scope and nature of social media
- Explore the possibilities of using social media for marketing a product
- Recognise information overload
- Become readily accessible
- Internet marketing
- Website marketing
- Social media
- Video on the net
- Audio on the internet
- Gaming
- History of internet marketing
- Risks of internet marketing
- Legal concerns
- How well are you doing?- measuring your activities
- SEO
Unit 2 – The psychology of internet marketing
- How psychological theory applies to internet marketing?
- Understanding how customers think and behave
- Methods to encourage people to your site
- Overcoming consumer resistance
- Interacting and engaging with your customers
- Capture and hold your viewer’s attention
- Use of page title keywords
- Blogs
- Social media
Unit 3 – Social media applications
- What are the effective applications currently being used in social media?
- Why use social media?
- Purposes of social media
- Social media variables
- Ways of using social media
- So why do people use social media to advertise their products?
- The purposes of different applications
Unit 4 – Websites, advertising and other applications
- How to properly utilise your web presence?
- Ensuring the appropriate mix of online marketing techniques for your product
- Types of internet marketing
- Website essentials
- Message to customers
- Website layout
- Planning your website
- Search engines
- Mobile friendly websites
- Apps
- Landing pages and microsites
- Internet advertising
- Demographics
- Promotions
- Get the marketing mix right
Unit 5 – Capturing and converting customers
- Establishing an appropriate online presence for marketing a product
- Know how to utilise your online presence
- Marketing processes
- Encouraging a connection
- Setting up an online store
- What do you need to set up an online store?
- Tips to success
- Delivery systems
- A business plan
- A marketing plan
- Steps in marketing plans
Unit 6 – Creating and using content
- Determine what to create, how to create it and where to use it
- Websites need information
- Articles
- Linking with social media
- Clients giving you content
- Content
Unit 7 – Blogs and newsletters
- How to develop and sustain effective online blogs and newsletters
- What is a blog?
- Online Newsletters
Unit 8 – Developing an internet marketing program
- Learn how to develop a one year online marketing strategy for a new product
- Apply what you have learnt online by developing an internet marketing program
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
My experience studying with Australian Online Courses was good. I enjoyed learning about the subjects and gained lots of knowledge during the course.
Also had good support from the tutors. I would consider completing another course at Australian Online Courses in the future.
V. Pantsoglou, Wheelers Hill, VIC | Certificate of Digital Marketing
I was satisfied with my experience as I was able to gain ready access to tutor assistance but also had the independence to study at my own pace. As a independent course, I feel as if I learned more as I had to research the information myself. However, I felt supported and gained assistance when needed.
C. Vernem, St Marys, NSW | Certificate of Digital Marketing
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Click Enrol Now (Credit Card) or Enrol Now (Internet Banking/BPAY)
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:
- Marketing Managers
- Social Media Marketers
- Marketing Assistants
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