Copywriting is an in-demand and exciting skill with a vast scope for application, from small business owner to professional content writer for broadcast media – the opportunities are limitless!
Certificate of Copywriting is an online professional development course that will show you how to write clear and engaging copy for print advertising, direct mail, email, media releases, websites and broadcast media.
In this online copywriting course, you will discover the principles of creating engaging copy, descriptive writing, creative problem solving, counterfactual thinking and techniques to enhance clarity and structure and craft headlines that grab attention.
You will also learn to edit your work, evaluate successful advertising copy, principles of plagiarism, intellectual property and ethics, research and analysis and how to assess and adjust a marketing campaign.
On completion of this course, you will have developed a range of business and marketing communication techniques to enhance your copywriting skills.
Lesson 1 – Scope and Nature of Copywriting
What is copywriting?
Types of copy and copywriting
difference between advertising and marketing
elements of an advert
innovators, early adopters
Early majority and late majority
How can we bridge this chasm?
Lesson 2 – mastering conciseness
Creative problem solving (CPS)
Using a dictionary
Researching specific product information
How to get a better response rate in copywriting
Lesson 3 – Creating Engaging Copy
Creating targeted marketing materials
Who is the market?
What motivates a buyer?
Narrowing the target/niche promotions
Customer segmentation models
Creating compelling reasons to buy
What is customer segmentation?
How are customers actually segmented?
Differentiating the Message for Different Segments
Products as solutions
Know the competitive landscape
Power of communication
Making use of feedback
Connecting copy with the buyer’s emotions
Other Powerful Words
Make the product irresistible
FOMO (Fear Of Missing Out)
Descriptive writing and engagement
Lesson 4 – Clarity, Structure and Headings
Ogilvy – The father of advertising
Writing advertising materials
Structure of copy
How to make a statement more engaging
Different approaches to copywriting structure
Indirect approach (AIDA)
Techniques to enhance structure
Bold, italics, callouts, and other emphasis
Altering or disregarding convention
Lesson 5 – Writing for Print Advertising
Points to consider
The elements of print media advertising
White space/ negative space
Lesson 6 – Writing for Direct Mail and Email
Why is direct mail useful?
Challenges for writing direct mail content
Evaluating the impact of direct mail
Lesson 7 – Writing Media Releases
Why media releases Are important
Structure of a media release
Heading or sub headings
The call-to-action media release
Writing a media release
Selecting the right publications and journalists
Press release structure
Quotes and statistics
Challenges with writing press releases
Lesson 8 – Writing for Broadcast Media
Writing scripted content
Designing an ad
Writing radio ads
Writing online ads
Writing verbal ads
Writing a script
What to be aware of in writing, publishing and photography
Lesson 9 – Writing for the Internet
Using smartphone reading habits to create engaging copy
Creating online content
Social media content
How to write
Emoji’s and hashtags
Lesson 10 – Reviewing, Editing and Improving Advertising Copy
Reviewing your work
Focus on Headlines
Editing your work
Evaluating the success of advertising copy
Plagiarism and self-plagiarism
Intellectual property and ethics
Conduct your research and analysis
Evaluation and adjustment of a marketing campaign
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Once I eventually got started on the assignments, I thoroughly enjoyed the course and looked forward to the professional development time I had set aside from my day-to-day work each week, to spend on the course.
The support is very good and responsive. I never waited longer than around half a day to get a response to any questions or concerns that I emailed to the support email.
I am considering taking another course through Australian Online Courses, based on my experience with the Certificate of Copywriting.
J. Miles, Adamstown, NSW | Certificate of Copywriting
Initially, I decided to do this course whilst being stuck working at home due to Covid. I wasn’t something that I knew a lot about but I enjoyed it and it gave me more knowledge in copywriting.
Hopefully, I will be able to use these new-found skills with any future employment.
J. Stedman, Shepparton, VIC | Certificate of Copywriting
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 50 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.