Copywriting is an in-demand and exciting skill with a vast scope for application, from small business owner to professional content writer for broadcast media – the opportunities are limitless!
Certificate of Copywriting is an online professional development course that will show you how to write clear and engaging copy for print advertising, direct mail, email, media releases, websites and broadcast media.
In this online copywriting course, you will discover the principles of creating engaging copy, descriptive writing, creative problem solving, counterfactual thinking and techniques to enhance clarity and structure and craft headlines that grab attention.
You will also learn to edit your work, evaluate successful advertising copy, principles of plagiarism, intellectual property and ethics, research and analysis and how to assess and adjust a marketing campaign.
On completion of this course, you will have developed a range of business and marketing communication techniques to enhance your copywriting skills.
Unit 1 – Scope and Nature of Copywriting
What is copywriting?
Types of copy and copywriting
difference between advertising and marketing
elements of an advert
innovators, early adopters
Early majority and late majority
How can we bridge this chasm?
Unit 2 – Mastering conciseness
Creative problem solving (CPS)
Using a dictionary
Researching specific product information
How to get a better response rate in copywriting
Unit 3 – Creating Engaging Copy
Creating targeted marketing materials
Who is the market?
What motivates a buyer?
Narrowing the target/niche promotions
Customer segmentation models
Creating compelling reasons to buy
What is customer segmentation?
How are customers actually segmented?
Differentiating the Message for Different Segments
Products as solutions
Know the competitive landscape
Power of communication
Making use of feedback
Connecting copy with the buyer’s emotions
Other Powerful Words
Make the product irresistible
FOMO (Fear Of Missing Out)
Descriptive writing and engagement
Unit 4 – Clarity, Structure and Headings
Ogilvy – The father of advertising
Writing advertising materials
Structure of copy
How to make a statement more engaging
Different approaches to copywriting structure
Indirect approach (AIDA)
Techniques to enhance structure
Bold, italics, callouts, and other emphasis
Altering or disregarding convention
Unit 5 – Writing for Print Advertising
Points to consider
The elements of print media advertising
White space/ negative space
Unit 6 – Writing for Direct Mail and Email
Why is direct mail useful?
Challenges for writing direct mail content
Evaluating the impact of direct mail
Unit 7 – Writing Media Releases
Why media releases Are important
Structure of a media release
Heading or sub headings
The call-to-action media release
Writing a media release
Selecting the right publications and journalists
Press release structure
Quotes and statistics
Challenges with writing press releases
Unit 8 – Writing for Broadcast Media
Writing scripted content
Designing an ad
Writing radio ads
Writing online ads
Writing verbal ads
Writing a script
What to be aware of in writing, publishing and photography
Unit 9 – Writing for the Internet
Using smartphone reading habits to create engaging copy
Creating online content
Social media content
How to write
Emoji’s and hashtags
Unit 10 – Reviewing, Editing and Improving Advertising Copy
Reviewing your work
Focus on Headlines
Editing your work
Evaluating the success of advertising copy
Plagiarism and self-plagiarism
Intellectual property and ethics
Conduct your research and analysis
Evaluation and adjustment of a marketing campaign
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
I found the content insightful and enjoyed the practical assignments. It was easy to follow and helped develop my skills further.
A, Hall, Deakin, ACT | Certificate of Copywriting
Once I eventually got started on the assignments, I thoroughly enjoyed the course and looked forward to the professional development time I had set aside from my day-to-day work each week, to spend on the course.
The support is very good and responsive. I never waited longer than around half a day to get a response to any questions or concerns that I emailed to the support email.
I am considering taking another course through Australian Online Courses, based on my experience with the Certificate of Copywriting.
J. Miles, Adamstown, NSW | Certificate of Copywriting
Initially, I decided to do this course whilst being stuck working at home due to Covid. I wasn’t something that I knew a lot about but I enjoyed it and it gave me more knowledge in copywriting.
Hopefully, I will be able to use these new-found skills with any future employment.
J. Stedman, Shepparton, VIC | Certificate of Copywriting
Very relatable teachings at easy pace
J. Mason, Footscray, VIC | Certificate of Copywriting
Studying with Australian Online Courses gave me the flexibility to complete field studies, tasks and assignments in my own time. I did not feel pressured at any time during my course to submit work until I was completely satisfied with my work. The course material was well presented and easy to follow. I would highly recommend Australian Online Courses to anyone who is looking to undertake online study with such a helpful and professional organisation. Thanks again.
J, Christmass, Madeley, WA
I have experienced: i) Extremely efficient online learning. ii) Quick marking ‘turn-around’ times. iii) Tutors who have been wonderfully approachable and helpful with any queries and concerns regarding course enrollment, assessments and/or subject matter. Overall, I am very satisfied with learning via Australian Online Courses. Thank you.
C, Garson, Toowoomba, QLD
Fantastic experience and was able to gain lots of knowledge.
J. Peirce, Busby, NSW
I have learnt a lot from this course. This course has helped me to manage my anger issues and look at things from a different perspective. I have learnt that my anger and the behaviour can affect others. I have learnt new ways on controlling and managing my emotions and anger. This is the first time i have attended an anger management course. I wish I had done this course earlier.
B. Murphy, Concord, NSW
The course content was relevant, interesting and appropriately paced.
K. Scott, Peachester, QLD
My experience was Australian Online Courses was excellent. I could complete the work at my own pace using the provided materials which were in a easy to access spot. The education has helped me formulate ideas for progressing a project I am currently trying to develop. Overall I am very satisfied with what I have experienced.
N. Haydon, Mount Peter, QLD
It was a very informative platform. The study material is very useful and assignments are practical based real life situations. I learned a lot and I try my best to improve myself with the help of this course.
A.Singh, Hoppers Crossing, VIC
I completed this course to develop my knowledge and skillset in policy development in hopes of progressing my career. Online study works best for me to allow me to continue working full time, and studying when it suits me. Assessments were marked quickly, and the content was engaging and beneficial. Thank you to AOC
S. Littlehales-Adey, Everton Hills, QLD
I enjoyed studying and I’m going to enroll for another course. The tutor was great and it was easy to understand.
A, Egia, Gatton, QLD
The best institute I have ever come through. Looking forward to enrolling in few other courses for a refresher.
M, Hussein, Fiji
I was grateful to be able to study at my own pace, so I could stop and start when I chose and be able to keep up with other commitments. I also appreciated the tutors responding to my queries in a timely manner.
M, Minchin, Wellard, WA
I have thoroughly enjoyed completing this course. I’ve learnt many valuable new skills, which will assist me in advancing my career. Thank you!
T. A, Waterson, Kellyville, NSW
It was amazing experience to do online course with this organisation. Everything comes very smooth and the portal is very user friendly.
Z, Yuan, Melrose Park, NSW
loved studying Australian Online Courses. The fact that you are able to complete the course and assessment in your own time is amazing! I started this course when I was heavily pregnant with my first child and have now completed it 6 months after he was born due to the fact that it is at your own pace!
B, Carr, Gold Coast, QLD
I absolutely loved it! It was easy to pick up so that I could learn and start a new career.
G, Moore, Cranbourne North, VIC
AOC was great. Study content was great and gave me all necessary information to complete the assessments and also gain a great understanding of the units. I also dealt with AOC support to extend my course and it was such an easy process and I was so glad to be able to do that without any issues.
A, Spezza, Hadfield, VIC
I loved my experience studying with Australian Online Courses.
K. Sclippa, Mareeba, QLD
Amazing learning opportunity, I love that I can complete the course at my own pace. The learning and the assignments provided me with a lot of insight and knowledge for my future career.
D. Drube, Singapore
My experience for studying with Australian Online Courses was excellent. All the information supplied to me was easy to understand. I would definitely come back to you to study another course if needed, in the future. Highly recommend.
E. Pearce, Advancetown, QLD
My experience with Australian online courses has been fantastic, I would highly recommend them to everyone I know. Professional and extremely helpful staff make studying online so much easier. I definitely would chose to study with Australian Online Courses again.
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Visa, Mastercard, BPAY and Direct Deposit.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.