Certificate of Agricultural Marketing

• Marketing
• Goods and services
• The marketing concept
• Managing the marketing process
• The role of marketing
• Approaches to marketing
• The goals of marketing
• Organising, analysing, selecting target markets
• Developing the marketing mix
• Managing the market effort

• Supply and demand
• Developing the farm marketing plan
• Organising the planning process
• Reviewing the business’s situation
• Establishing marketing objectives
• Developing strategies
• Market penetration
• Price advantages

• Preliminary research
• Target markets in agriculture
• Defining the target
• Resources
• Analysing market opportunities
• External influences
• General economic conditions
• Government policy and regulations
• Overseas influences
• Demographic patterns
• Technological change
• Customer values and attitudes
• Alternative marketing methods
• Internal influences
• Selecting target markets
• Market segmentation

• Developing the marketing mix
• The “product” element of the marketing mix
• Logos, packaging, positioning and image etc
• The “price” element of the marketing mix
• Pricing objectives and methods
• The “promotion” element of the marketing mix
• Publicity and public relations
• Advertising, sales and personal selling
• The “place” element of the marketing mix
• Market coverage
• Determining emphasis with the marketing mix
• Impact of product life-cycle

• Customer care policy
• Levels of involvement
• Effective communication
• Becoming an effective communicator
• Dealing with complaints
• Self evaluation
• Maximising customer service

• The importance of market research
• What to research?
• The research process
• Analysing costs and benefits

• Promoting product
• Creating customer awareness
• Promotional campaign strategy
• The promotional message
• Promotional material
• Making promotions cost effective
• Channels of communication
• Publicity marketing
• Advertising
• Structuring an advertisement or promotion

• Market retention
• Balancing strategy
• Market development
• Market growth
• Managing the marketing plan
• Sales and the market

When you study with Australian Online Courses, you will be assessed using a competency-based training method.

Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.

In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.

If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.

In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.

• Professional development that is widely recognised and respected;
• Improve your employment opportunities;
• Study online, anywhere via our elearning system;
• High-quality professional development programs written by industry experts;
• No entry requirements;
• All course materials provided online – no textbooks to buy;
• Unlimited tutor support;
• Easy to understand course content;
• We offer twelve (12) months’ access, with extensions available upon application (fees apply);
• Certificate of Attainment/Completion issued for your CV (hard copy provided); and
• Course may be tax deductible; see your tax advisor.

The approximate study hours for this course is 50 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).

While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.

You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!

Credit card: Within 60 mins during business hours.

BPAY: Within 1-2 working days.

Internet Banking: Within 1-2 working days.

Cheque/Money Order: Upon receipt of mailed cheque.

Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.

No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.

Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.

Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.