These days, the impact of climate on the environment requires rural managers to consider, evaluate and reassess the variety of changes that may affect their business. If you’re a farmer, sales officer, agent or farm cooperative who sells produce or provides services or supplies, this course will help you understand your unique market/s, and capitalise on market forces to maximise business profit.
The Certificate of Agricultural Marketing is an online program that will develop your ability to analyse and manage marketing problems in an agricultural enterprise.
In this professional development course, you will learn about agricultural marketing concepts, farm marketing objectives and strategies, and customer relations in terms of maximising your service and communications.
You will also learn about how target marketing, market research, promotions, and how a sound brand and marketing plan can increase sales and income.
On completion of this course, you will have strengthened your understanding of agricultural marketing, which will enhance your ability to sell agricultural products and increase the viability of a farm’s production, which will ultimately lead to market growth.
Course Structure
Unit - Agricultural Marketing
Unit 1 – Agricultural marketing concepts
- Marketing
- Goods and services
- The marketing concept
- Managing the marketing process
- The role of marketing
- Approaches to marketing
- The goals of marketing
- Organising, analysing, selecting target markets
- Developing the marketing mix
- Managing the market effort
Unit 2 – Farm marketing objectives and strategies
- Supply and demand
- Developing the farm marketing plan
- Organising the planning process
- Reviewing the business’s situation
- Establishing marketing objectives
- Developing strategies
- Market penetration
- Price advantages
Unit 3 – Target marketing
- Preliminary research
- Target markets in agriculture
- Defining the target
- Resources
- Analysing market opportunities
- External influences
- General economic conditions
- Government policy and regulations
- Overseas influences
- Demographic patterns
- Technological change
- Customer values and attitudes
- Alternative marketing methods
- Internal influences
- Selecting target markets
- Market segmentation
Unit 4 – Handling produce
- Developing the marketing mix
- The “product” element of the marketing mix
- Logos, packaging, positioning and image etc
- The “price” element of the marketing mix
- Pricing objectives and methods
- The “promotion” element of the marketing mix
- Publicity and public relations
- Advertising, sales and personal selling
- The “place” element of the marketing mix
- Market coverage
- Determining emphasis with the marketing mix
- Impact of product life-cycle
Unit 5 – Customer relations
- Customer care policy
- Levels of involvement
- Effective communication
- Becoming an effective communicator
- Dealing with complaints
- Self evaluation
- Maximising customer service
Unit 6 – Market research
- The importance of market research
- What to research?
- The research process
- Analysing costs and benefits
Unit 7 – Promotions
- Promoting product
- Creating customer awareness
- Promotional campaign strategy
- The promotional message
- Promotional material
- Making promotions cost effective
- Channels of communication
- Publicity marketing
- Advertising
- Structuring an advertisement or promotion
Unit 8 – Managing marketing
- Market retention
- Balancing strategy
- Market development
- Market growth
- Managing the marketing plan
- Sales and the market
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 50 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Payment Options
Visa, Mastercard, BPAY and Direct Deposit
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:
- Farmers
- Farm Suppliers Retailers
- Farm Cooperatives
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