These days, the impact of climate on the environment requires rural managers to consider, evaluate and reassess the variety of changes that may affect their business. If you’re a farmer, sales officer, agent or farm cooperative who sells produce or provides services or supplies, this course will help you understand your unique market/s, and capitalise on market forces to maximise business profit.
The Certificate of Agricultural Marketing is an online program that will develop your ability to analyse and manage marketing problems in an agricultural enterprise.
In this professional development course, you will learn about agricultural marketing concepts, farm marketing objectives and strategies, and customer relations in terms of maximising your service and communications.
You will also learn about how target marketing, market research, promotions, and how a sound brand and marketing plan can increase sales and income.
On completion of this course, you will have strengthened your understanding of agricultural marketing, which will enhance your ability to sell agricultural products and increase the viability of a farm’s production, which will ultimately lead to market growth.
Unit - Agricultural Marketing
Unit 1 – Agricultural marketing concepts
Goods and services
The marketing concept
Managing the marketing process
The role of marketing
Approaches to marketing
The goals of marketing
Organising, analysing, selecting target markets
Developing the marketing mix
Managing the market effort
Unit 2 – Farm marketing objectives and strategies
Supply and demand
Developing the farm marketing plan
Organising the planning process
Reviewing the business’s situation
Establishing marketing objectives
Unit 3 – Target marketing
Target markets in agriculture
Defining the target
Analysing market opportunities
General economic conditions
Government policy and regulations
Customer values and attitudes
Alternative marketing methods
Selecting target markets
Unit 4 – Handling produce
Developing the marketing mix
The “product” element of the marketing mix
Logos, packaging, positioning and image etc
The “price” element of the marketing mix
Pricing objectives and methods
The “promotion” element of the marketing mix
Publicity and public relations
Advertising, sales and personal selling
The “place” element of the marketing mix
Determining emphasis with the marketing mix
Impact of product life-cycle
Unit 5 – Customer relations
Customer care policy
Levels of involvement
Becoming an effective communicator
Dealing with complaints
Maximising customer service
Unit 6 – Market research
The importance of market research
What to research?
The research process
Analysing costs and benefits
Unit 7 – Promotions
Creating customer awareness
Promotional campaign strategy
The promotional message
Making promotions cost effective
Channels of communication
Structuring an advertisement or promotion
Unit 8 – Managing marketing
Managing the marketing plan
Sales and the market
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 50 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.