Certificate of Advertising and Promotions

• Scope and nature of promotions and marketing
• Role of marketing, approaches to marketing
• Goals of marketing
• What makes people buy
• Practical applications
• Decision making process
• Understanding communication
• Managing the marketing process
• Market research

• The process of identifying a target market
• Micro marketing
• Developing a marketing plan
• Organising a planning process
• Reviewing (mission statement, goals & objectives)
• Establishing market objectives
• Increasing market share
• Expanding product mix
• Broadening geographic range
• Expansion through export
• Maximising customer service
• Develop objective- focused strategies
• Increasing market share
• Analysing opportunities
• External influences
• Internal influences
• Selecting target markets
• Physical basis for segmentation
• Brand names, symbols, logos, packaging
• Pricing objectives

• Channels of distribution
• Market coverage
• Warehousing
• Physical
• Distribution and coverage
• Inventory control
• Determining emphasis within marketing mix
• Product life cycle
• Product strategy
• Shop layout, fixtures and fittings
• Displaying products for sale
• What sells best,
• Spacing, quantity displayed
• Merchandising suggestions, stock control
• Merchandising program
• Signs, signposting

• Promotional element
• Publicity
• Public relations
• Forms of advertising
• Sales promotion
• Personal selling method
• Promotion principles
• Scope of PR
• Steps in designing a PR strategy

• Product line decisions
• New products
• Tracking trends
• Knowing your customers
• Packaging
• Cost-benefit analysis
• Financial forecasting
• Project revenues and costs
• Expenditure breakdown
• Revenue breakdown

• Promotion and sales
• Steps in the sales order
• Understanding persuasion
• Materials of persuasion
• Influencing opponents
• Questioning
• Sales staff training

• Purpose of advertising
• Writing an effective advertisement
• Structure of an ad
• Importance of colour and size
• Advertisement creation
• The advertising message
• Advertisement creation checklist
• Verification and proofing

• Telephone manner
• Managing an unmanned phone
• Internet promotions
• Netiquette
• Ways of using web, web sites
• Site construction, site use
• Emails

• Types of direct mailing
• Advantages
• Disadvantages
• Appropriateness

• Types of exhibitions
• Judging its value
• What can go wrong
• Catering for people overload
• Measuring success
• Organising an event
• Planning a display

When you study with Australian Online Courses, you will be assessed using a competency-based training method.

Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.

In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.

If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.

In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.

• Professional development that is widely recognised and respected;
• Improve your employment opportunities;
• Study online, anywhere via our elearning system;
• High-quality professional development programs written by industry experts;
• No entry requirements;
• All course materials provided online – no textbooks to buy;
• Unlimited tutor support;
• Easy to understand course content;
• We offer twelve (12) months’ access, with extensions available upon application (fees apply);
• Certificate of Attainment/Completion issued for your CV (hard copy provided); and
• Course may be tax deductible; see your tax advisor.

The approximate study hours for this course is 100 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).

While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.

You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!

Credit card: Within 60 mins during business hours.

BPAY: Within 1-2 working days.

Internet Banking: Within 1-2 working days.

Cheque/Money Order: Upon receipt of mailed cheque.

Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.

No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.

Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.

Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.