The aim of advertising and public relations is quite simple. Advertising is about getting noticed, and PR is about developing and reinforcing positive awareness. But it’s no use having a fantastic product or service if the right people don’t know about it! This course is ideal for anyone keen to launch their career in advertising and promotions. It’s also a valuable marketing skill to a CV or for those wanting to attract more customers to their business.
The Certificate of Advertising and Promotions is an online program that will give you valuable insights into the campaign planning, implementation, control and evaluation processes to target your marketing messages, reduce the risk of budget waste and increase the likelihood of success.
In this professional development course, you will study varying approaches to marketing, understand why people buy, undertake market research, and develop a targeted marketing plan and advertising and promotions strategy.
You will learn about the channels of distribution, the product life cycle, new product development, and sales techniques. You will also discover how to manage effective events and advertising via promotional collateral, free and paid ads, reward programs, promotions, and electronic and direct mail campaigns.
On completion of this course, you will have an in-depth perception of how other businesses promote and advertise their products and be able to analyse and translate your learnings to benefit your unique business scenario.
Course Structure
Unit 1 - Analysing the market
- Scope and nature of promotions and marketing
- Role of marketing, approaches to marketing
- Goals of marketing
- What makes people buy
- Practical applications
- Decision making process
- Understanding communication
- Managing the marketing process
- Market research
Unit 2 - Target marketing
- The process of identifying a target market
- Micro marketing
- Developing a marketing plan
- Organising a planning process
- Reviewing (mission statement, goals & objectives)
- Establishing market objectives
- Increasing market share
- Expanding product mix
- Broadening geographic range
- Expansion through export
- Maximising customer service
- Develop objective- focused strategies
- Increasing market share
- Analysing opportunities
- External influences
- Internal influences
- Selecting target markets
- Physical basis for segmentation
- Brand names, symbols, logos, packaging
- Pricing objectives
Unit 3 - Display and display techniques
- Channels of distribution
- Market coverage
- Warehousing
- Physical
- Distribution and coverage
- Inventory control
- Determining emphasis within marketing mix
- Product life cycle
- Product strategy
- Shop layout, fixtures and fittings
- Displaying products for sale
- What sells best,
- Spacing, quantity displayed
- Merchandising suggestions, stock control
- Merchandising program
- Signs, signposting
Unit 4 - Advertising and promotions strategy
- Promotional element
- Publicity
- Public relations
- Forms of advertising
- Sales promotion
- Personal selling method
- Promotion principles
- Scope of PR
- Steps in designing a PR strategy
Unit 5 - New product development
- Product line decisions
- New products
- Tracking trends
- Knowing your customers
- Packaging
- Cost-benefit analysis
- Financial forecasting
- Project revenues and costs
- Expenditure breakdown
- Revenue breakdown
Unit 6 - Sales techniques
- Promotion and sales
- Steps in the sales order
- Understanding persuasion
- Materials of persuasion
- Influencing opponents
- Questioning
- Sales staff training
Unit 7 - Writing advertisement
- Purpose of advertising
- Writing an effective advertisement
- Structure of an ad
- Importance of colour and size
- Advertisement creation
- The advertising message
- Advertisement creation checklist
- Verification and proofing
Unit 8 - Electronic marketing -telephone and email
- Telephone manner
- Managing an unmanned phone
- Internet promotions
- Netiquette
- Ways of using web, web sites
- Site construction, site use
- Emails
Unit 9 - Direct mailing
- Types of direct mailing
- Advantages
- Disadvantages
- Appropriateness
Unit 10 - Exhibitions and shows
- Types of exhibitions
- Judging its value
- What can go wrong
- Catering for people overload
- Measuring success
- Organising an event
- Planning a display
Assessment
Assessment Information
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- No entry requirements;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support;
- Easy to understand course content;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Certificate of Attainment/Completion issued for your CV (hard copy provided); and
- Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 50 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional development for individuals striving to attract more customers or launch a career in advertising and promotions.
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