The aim of advertising and public relations is quite simple. Advertising is about getting noticed, and PR is about developing and reinforcing positive awareness. But it’s no use having a fantastic product or service if the right people don’t know about it! This course is ideal for anyone keen to launch their career in advertising and promotions. It’s also a valuable marketing skill to a CV or for those wanting to attract more customers to their business.
The Certificate of Advertising and Promotions is an online program that will give you valuable insights into the campaign planning, implementation, control and evaluation processes to target your marketing messages, reduce the risk of budget waste and increase the likelihood of success.
In this professional development course, you will study varying approaches to marketing, understand why people buy, undertake market research, and develop a targeted marketing plan and advertising and promotions strategy.
You will learn about the channels of distribution, the product life cycle, new product development, and sales techniques. You will also discover how to manage effective events and advertising via promotional collateral, free and paid ads, reward programs, promotions, and electronic and direct mail campaigns.
On completion of this course, you will have an in-depth perception of how other businesses promote and advertise their products and be able to analyse and translate your learnings to benefit your unique business scenario.
Unit 1 - Analysing the market
Scope and nature of promotions and marketing
Role of marketing, approaches to marketing
Goals of marketing
What makes people buy
Decision making process
Managing the marketing process
Unit 2 - Target marketing
The process of identifying a target market
Developing a marketing plan
Organising a planning process
Reviewing (mission statement, goals & objectives)
Establishing market objectives
Increasing market share
Expanding product mix
Broadening geographic range
Expansion through export
Maximising customer service
Develop objective- focused strategies
Increasing market share
Selecting target markets
Physical basis for segmentation
Brand names, symbols, logos, packaging
Unit 3 - Display and display techniques
Channels of distribution
Distribution and coverage
Determining emphasis within marketing mix
Product life cycle
Shop layout, fixtures and fittings
Displaying products for sale
What sells best,
Spacing, quantity displayed
Merchandising suggestions, stock control
Unit 4 - Advertising and promotions strategy
Forms of advertising
Personal selling method
Scope of PR
Steps in designing a PR strategy
Unit 5 - New product development
Product line decisions
Knowing your customers
Project revenues and costs
Unit 6 - Sales techniques
Promotion and sales
Steps in the sales order
Materials of persuasion
Sales staff training
Unit 7 - Writing advertisement
Purpose of advertising
Writing an effective advertisement
Structure of an ad
Importance of colour and size
The advertising message
Advertisement creation checklist
Verification and proofing
Unit 8 - Electronic marketing -telephone and email
Managing an unmanned phone
Ways of using web, web sites
Site construction, site use
Unit 9 - Direct mailing
Types of direct mailing
Unit 10 - Exhibitions and shows
Types of exhibitions
Judging its value
What can go wrong
Catering for people overload
Organising an event
Planning a display
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 50 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Professional development for individuals striving to attract more customers or launch a career in advertising and promotions.