The aim of advertising and public relations is quite simple. Advertising is about getting noticed, and PR is about developing and reinforcing positive awareness. But it’s no use having a fantastic product or service if the right people don’t know about it! This course is ideal for anyone keen to launch their career in advertising and promotions. It’s also a valuable marketing skill to a CV or for those wanting to attract more customers to their business.
The Certificate of Advertising and Promotions is an online program that will give you valuable insights into the campaign planning, implementation, control and evaluation processes to target your marketing messages, reduce the risk of budget waste and increase the likelihood of success.
In this professional development course, you will study varying approaches to marketing, understand why people buy, undertake market research, and develop a targeted marketing plan and advertising and promotions strategy.
You will learn about the channels of distribution, the product life cycle, new product development, and sales techniques. You will also discover how to manage effective events and advertising via promotional collateral, free and paid ads, reward programs, promotions, and electronic and direct mail campaigns.
On completion of this course, you will have an in-depth perception of how other businesses promote and advertise their products and be able to analyse and translate your learnings to benefit your unique business scenario.
Unit: Advertising and Promotions
Analysing the Market
Scope and nature of Promotions and Marketing,
Role of Marketing, Approaches to Marketing (The Production Approach: 1820sto 1910s, The Sales Approach: 1920s to 1960s, The Marketing Approach: Stage One – 1960s to 1980s, The Marketing Approach: Stage Two – 1980s to Present),
Goals of Marketing,
What makes people buy (Attitude, Defining attitudes, How attitudes form, Changing attitudes)
Practical Applications (Strengthen an existing attitude, Develop a change in attitude, Increase involvement, Focus on changing several different attitudes toward a product, Message Evaluation & Selection, Message execution, What words sell, Deciding to Buy, Rational Decisions, Heuristic Procedures),
Decision Making Process (Recognising a Problem, Seeking Information, Evaluating Alternatives, Purchase Processes),
Understanding Communication (Types, Methods, Channels, etc),
Managing the Marketing Process (Organising, Analysing, Select Targets, Develop the Mix, Managing the marketing Effort),
Market Research (Types of research, Gathering data), Managing the Marketing Plan
Shop Layout, Fixtures and Fittings, Space Available, Displaying Products for Sale,
What Sells Best,
Spacing, Quantity Displayed,
Merchandising Suggestions, Stock Control,
Advertising and Promotions Strategy
Forms of Advertising,
Personal Selling Method,
Scope of PR,
Steps in Designing a PR Strategy (Set Advertising Objectives, Decide Advertising Budget, Decide Advertising Message, Decide Media to Use, Evaluate Advertising Effectiveness).
New Product Development
Product Line Decisions,
Knowing Your Customers,
Project Revenues and Costs,
Promotion and Sales,
Steps in the Sales Order,
Materials of Persuasion (Know the Audience, Subject and Yourself, Influencing Opponents, Influencing Neutrals, Handling Criticism, Logical Persuasion);
Sales Staff Training, Theory of Helping, Strategies (Traditional Approach, Task Approach), Common Strategies for Staff Training and Teaching
Purpose of Advertising,
Writing an Effective Advertisement,
Structure of an Ad,
Importance of Colour and Size,
Advertisement Creation (Develop Product Awareness, Provide Information, Develop a Desire, Develop Conviction, Differentiate Brand, Make a Decision),
The Advertising Message, Message Generation, Combining Rewards and Experiences to design a message, Delivering the Message,
Advertisement Creation Checklist,
Verification and Proofing
Electronic Marketing -Telephone & Email
Managing an Unmanned Phone,
Internet Promotions ( Larger audience, Lower Conversion Factor, Different Etiquette, Different Cost Structures, etc),
Ways of Using Web, Web sites,
Site Construction, Site Use,
Types of Direct Mailing (The Direct, The Informative. The Reminder, The Utility);
Exhibitions & Shows
Types of Exhibitions,
Judging it’s Value,
What can go Wrong,
Catering for People Overload,
Organising an Event,
Planning a Display
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
No entry requirements;
All course materials provided online – no textbooks to buy;
Unlimited tutor support;
Easy to understand course content;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Certificate of Attainment/Completion issued for your CV (hard copy provided); and
Course may be tax deductible; see your tax advisor.
How long will it take to complete this course?
The approximate study hours for this course is 100 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Professional development for individuals striving to attract more customers or launch a career in advertising and promotions.