Certificate of Advertising and Marketing

• Marketing plans
• Market analysis
• Segment the market
• The value of segmentation
• Factor and cluster analysis
• Samples
• Niche markets
• Psychographic segmentation
• Lifestyle segmentation
• Data collection
• Quantitative analysis
• Time series analysis
• Profile target audience
• Profiling reports
• Positioning strategy
• Product life cycles
• Demand
• Past market performance
• Sales and profit data
• Pricing strategies
• Promotion
• World wide web positioning
• Press releases

• Conduct desk research
• Gather market information
• Source quality material
• Develop research methodology
• Target market
• Factor and cluster analysis
• Data collection
• Quantitative analysis
• Recruit respondents
• Segments
• Survey tools
• Confidentiality
• Assessment and analysis
• Research reports

• Design offer components
• Products or services
• Sales presentations
• Direct sale
• Recording interest
• Direct response offers
• Order placement methods
• Customer feedback
• Quantitative analysis
• Statistical analysis
• Descriptive analysis
• Critical and objective analysis
• Brochures or catalogues
• Guarantees
• One-step sales
• Multi-step sales
• Third party sales
• Pricing structure
• Costs
• Government policy
• Impact of purchase volumes
• Payment options
• Customer service levels
• Delivery options

• Identifying markets
• Segmenting the markets
• Current marketing position
• Research activity
• Analysing outcomes
• Differentiated marketing
• Product life cycles
• Consumer interest
• Buyer behaviour
• Cultural factors
• Social and personal factors
• Supplier organisational review
• Meeting consumer demands
• Create focus of appeal
• Budgets
• Compliance standards

• Advertising and media requirements
• Availability of advertisement
• Goals and target audience
• Media plan
• Media vehicle/s
• Media categories
• Public release timing
• Media schedule
• Media costs
• Schedule and reporting
• Timing options
• Advertising time/space
• Promotions
• Press releases
• Product reviews
• Lodge advertisement

• Electronic advertisements
• E-marketing strategy
• Search Engines
• Blogs
• Target audience
• Multi-channel strategy
• Search Engine Optimisation (SEO)
• Ranking Vs Response
• Writing content and copy
• HTML design
• SMS marketing messages
• Social media
• Advertisement elements
• Classified advertising
• Marketing strategy requirements
• Legal and ethical requirements
• E-Marketing tools
• Website design
• Design styles
• Website content and site map,
• Navigation buttons and frames
• Three click rule
• Content management systems
• Data recording
• Media vehicles and website hotlinks
• Site design and construction
• Budget
• Legal and ethical issues
• Copyright ownership
• Ad exchange networks
• Google AdWords
• E-advertising law
• Tracking and evaluation
• Social networking
• Advertisement placement
• Web Analytics and Metric Analysis
• Cookies
• Web tracking software
• Measuring social engagement

• Research marketing information
• Concept of marketing
• Unique selling position (USP)
• Strategies to establish USP
• Policies and procedures
• Marketing plan
• Marketing activities
• Current marketing environment
• Product life cycle
• Previous marketing activities
• Market segment
• Demographic segmentation
• Positioning
• Expected outcomes
• Client follow-ups
• Plan marketing activities
• Customer analysis
• Why are customers buying
• When are customers buying
• How are customers buying
• Where are customers buying
• Who are customers buying from
• Work activity plans
• Timeline and budgets
• Obtain approval
• Implement marketing activities
• Access resources
• Marketing team plans
• The mission
• SMART test
• SMS changes promotions
• Online information
• Assigning responsibilities
• Marketing performance
• Review marketing activities
• Measure and record outcomes
• Review marketing activities
• Sales and marketing
• Structure of reports
• Questionnaire design

• Plan promotional activities
• Schedule promotional activities
• Determine promotional objectives
• Media categories
• Timelines and promotion costs
• Budgets
• Word-of-mouth advertising
• Develop action plans
• Coordinate promotional activities
• Achievement of promotional goals
• Roles and responsibilities for delivery
• Health and safety
• Code of conduct
• Enhance positive image of organisation
• Building relationships
• Networking to implement promotions
• Review promotional activities
• Analyse audience feedback
• Testing responses
• Identify future improvements
• Collect feedback
• Analyse costs and timelines
• Cost Per Thousand (CPM)

When you study with Australian Online Courses, you will be assessed using a competency-based training method.

Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.

In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.

If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.

In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.

• Professional development that is widely recognised and respected;
• Improve your employment opportunities;
• Study online, anywhere via our elearning system;
• High-quality professional development programs written by industry experts;
• No entry requirements;
• All course materials provided online – no textbooks to buy;
• Unlimited tutor support;
• Easy to understand course content;
• Twelve (12) months’ access, with extensions available upon application (fees apply);
• Certificate of Attainment/Completion issued for your CV (hard copy provided); and
• Course may be tax deductible; see your tax advisor.

The approximate study hours for this course is 120 hours. Twelve (12) months’ access, with extensions available upon application (fees apply).

Yes! The cost for printed materials for this course is $50 per unit. Total cost for optional printed materials is: $400.00. Printed materials are optional and not required to complete the course. Everything you need to complete the course is provided online via our e-learning system.

You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!

Credit card: Within 60 mins during business hours.

BPAY: Within 1-2 working days.

Internet Banking: Within 1-2 working days.

Cheque/Money Order: Upon receipt of mailed cheque.

Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.

No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.

Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.

Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.