Storytelling is an important skill in the craft of successful marketing, public relations and copywriting campaigns. This business storytelling course is ideal for corporate communicators, business decision-makers and marketing professionals.
Compelling Copywriting and Business Storytelling is a professional development course that will teach you the elements of narrative fiction and persuasive writing in a business context.
In this business storytelling course, you’ll learn to develop new approaches to communication using character, plot development, tone of voice, context and delivery. You’ll discover how to create marketing and brand ‘stories’ that are relatable and empathetic across many communication channels – from blogs to advertisements.
On completion of this course, you will have a comprehensive understanding of how to create a compelling and cohesive story that’s brand consistent.
Unit - Business Storytelling
Unit 1 – Introduction to storytelling
Why stories matter
Why we connect through story
How we tell stories
Oral vs. written traditions
Storytelling at work
Difference between storytelling and story writing
Applications of storytelling at work
Social media and blogs
Storytelling with data
Sales and marketing
Using storytelling in commercial situations
What we are selling or promoting
Unit 2 – Character development
Introduction to characters
The characters in our business story
Brand ambassadors and influencers
Brand ambassadors and the back story – an example
Our customers in the story
Developing your characters
Unit 3 – Plot development
The seven basic plots
Overcoming the monster
Rags to riches
Voyage and return
Comedy, tragedy and rebirth
Seven-point plot structure
Hook (literary technique
I and we
Unit 4 – Themes
Introduction to themes
Identifying a theme
Themes and brand messaging
Common story themes
Storytelling for work
Developing a theme
Unit 5 – Styles
Style and technique
Selecting a narrator
First-person and social media/online content
Selecting a tense
Presentation – oral, written or visual
Your storytelling style
Plan your story
Satisfy the audience’s curiosity
Use common story types
Unit 6 – Literary devices
Introduction to devices used to transmit a story
Similes and metaphors
Other literary devices
Unit 7 – Building dramatic tension
Introduction to tension
What is dramatic tension?
Ways to introduce tension
Character and internal tension
Trust and rapport
Unit 8 – Delivery and engaging with your audience
Telling our verbal story
Pacing and emotion
Value and tone
Importance and the use of silence
Putting it all together
Tips on storytelling
When you study with Australian Online Courses, you will be assessed using a competency-based training method.
Competency-based training focuses on the achievement of skills and knowledge against set criteria to meet industry-standard and is not benchmarked against other students’ work.
In this course, the assessment will be comprised of written assignments and exercises, which may include short answer questions, reports, essays, research projects and reflective tasks.
If you do not achieve a competency result on your first attempt, you have two more attempts to pass your assessment. So, you have three attempts in total to obtain a competency result.
In this way, you can complete your course in your own time and at your own pace with the assistance of unlimited tutor support.
Why Choose Australian Online Courses?
Professional development that is widely recognised and respected;
Improve your employment opportunities;
Study online, anywhere via our elearning system;
High-quality professional development programs written by industry experts;
All course materials provided online – no textbooks to buy;
Unlimited tutor support via email;
We offer twelve (12) months’ access, with extensions available upon application (fees apply);
Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no entry requirements or pre-requisites for entry into this program.
How long will it take to complete this course?
The approximate study hours for this course is 50 hours. We offer twelve (12) months’ access, with extensions available upon application (fees apply).
Can I purchase optional printed materials?
While printed materials are not available for purchase, PDF copies are available for download and self-printing for this program.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
Will I receive a certificate upon completion of this course?
Yes! You will receive a Certificate of Attainment upon successful completion of your assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our e-learning system and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.