If you possess the drive and determination it takes to make it in today’s highly competitive business world, why not fast-track your rewarding new career with our Certificate of Entrepreneurship! 

Entrepreneurs come from all types of backgrounds and add to the success of all kinds of businesses – whether it’s starting new enterprises or enhancing the success of an existing business. They may help manufacturing companies, retail stores or services businesses. However, a key factor they all hold is identifying the needs of the marketplace and meeting those needs by supplying a product or service.

Their strategies and actions also benefit the economy by increasing productivity and providing employment. And because they pay taxes and interact with other businesses, they also help circulate money around the globe, which is a definite must-have in today’s economy! 

 

Learning Outcomes

• Explore the scope and nature of entrepreneurship 
• Uncover what makes an entrepreneur and the types of entrepreneurs 
• Learn about what factors affect entrepreneurial success
• Study sources for entrepreneurial business ideas 
• Discover what makes an ‘intrapreneur’ in business 
• Learn about the entrepreneurial process and the ethics involved
• Find out if entrepreneurship is right for you 
• Study the reasons for becoming an entrepreneur 
• Discover the skills needed by entrepreneurs 
• Determine how suited you are to being an entrepreneur 
• Learn how to assess entrepreneurial opportunities and what questions you should consider 
• Explore the entrepreneurial lifecycles, including opportunity recognition and focussing, resource commitment, market-entry, full launch and growth and maturity and expansion 
• Study the role of market research in entrepreneurship 
• Learn how to obtain, analyse and interpret necessary information 
• Find out who will buy your products and/or services and what they want
• Explore the steps in market research and the types including product, promotions, sales and company research
• Learn how to gather both primary and secondary data 
• Find out what needs researching including physical attributes, the behavioural characteristics of consumers and how to identify your best prospects
• Explore statistics, how to research competitors, how to track and stay ahead of trends and how to gain knowledge through questionnaires 
• Learn about intellectual property – copyright, contract law, the public domain, the right to privacy, law and the internet, electronic publishing and patents, designs and trademarks 
• Study legal and ethical concerns including in different types of businesses like sole traders, partnerships, Private Limited Companies and Public Limited Companies 
• Learn about legal terminology and legal obligations 
• Find out how to operate a business in terms of goals and objectives, resources, suppliers, business functions, expenses and dealing with demand fluctuations 
• Study Business and Financial Plans including venture capital, forecasting, budgeting, setting goals, policies, scheduling, procedures and what should be included in a Business Plan 
• Discover more about marketing in terms of gathering information, identifying key issues, developing strategies and actions, undertaking market opportunity analyses, determining and engineering a target market, and formulating marketing objectives 
• Learn how to launch a venture including how to obtain start-up assistance, preparing contingency plans, using assets wisely, thinking laterally, taking calculated risks and solidifying a core business focus.

 

Is This Course For You? 

Apart from financial gain, entrepreneurs can also be motivated by factors like disruption and innovation. Entrepreneurs also possess a number of personality traits – traits that can be leveraged with the insights gained from undertaking an entrepreneurship course. These include: 

• Having a strategic mindset
• Having perseverance
• Having people management skills 
• Being able to identify and capitalise on business opportunities
• Being able to take financial risks via initiative
• Being able to hold their nerve in financially challenging times
• Being able to ‘think outside the square’
• Being able to recognise their limitations and fill in the ‘expertise gaps’ by training or outsourcing staff 

 

The Top 10 Wealthiest Entrepreneurs

 

Entrepreneurship is not a career for the faint-hearted; however, it can provide immense opportunities for change. Had entrepreneurs not taken risks in the past, then products like search engines, social networks, telecommunications advancements and even some fashion trends may not exist today. So let’s celebrate and take inspiration from the world’s wealthiest entrepreneurs!

 

#1 – Jeff Bezos

 

Founder and CEO of the e-commerce giant, Amazon, Bezos founded the brand as an online bookstore in 1994. Over the years, the categories of products grew, and today Amazon is the world’s largest online shopping platform. Bezos current has a net worth of over $116B. 

 

#2 – Bill Gates

 

Founder of Microsoft, Gates is widely credited as one of the pioneers who revolutionised the personal computing industry by launching the operating system, Windows, in 1975. The brand has now diversified interests in companies including LinkedIn and Skype, and Gates has a net worth of over $97B.

 

#3 – Warren Buffett

 

One of the most successful investors in our modern times, Buffet is an American investor, business magnate and philanthropist. He has holdings in over 60 companies, including some of the biggies like Apple, Visa, Coca Cola and the American Airlines Group. He has a current net worth of over $88B.

 

#4 – Bernard Arnault

 

Arnault is the chairman and CEO of the world’s largest luxury goods company, LVMH, which has more than 70 fashion brands under its umbrella. These include Fendi, Givenchy, Kenzo, Louis Vuitton and Marc Jacobs. With a net worth of over $76B, he is also Europe’s richest person.

 

#5 – Mark Zuckerberg

 

Probably one of the more well-known (and youngest) entrepreneurs, Zuckerberg is co-founder and CEO of social networking platform, Facebook. Since its inception in 2004, Facebook has evolved to acquire other social networking sites, including Instagram and WhatsApp. Zuckerberg’s current net worth is around $67B.

 

#6 – Carlos Slim 

 

The owner of Mexico’s largest mobile telecom company, America Movil, Slim has diversified his interests into other sectors like mining, construction, media, real estate and consumer goods. He was ranked the wealthiest person in the world from 2010 to 2013 and his current net worth is over $64B.

 

#7 – Amancio Ortega

 

Spanish billionaire Ortega is the co-founder and former chairman of the Inditex fashion group, which runs the popular fashion chain Zara, along with other fashion brands that operate over 7500 stores across the world. He has a current net worth of over $63B.

 

#8 – Larry Ellison

 

Ellison is the co-founder, executive chairman and CTO of software company Oracle, which traditionally focused on CRM databases. However, the company has recently invested in the cloud computing technology space with its acquisition of NetSuite. His net worth is currently over $60B. 

 

#9 – Michael Bloomberg

 

Bloomberg is an American businessman, politician, philanthropist, author and the co-founder and CEO of the media giant of the same name, which is also a software and financial services company. He was mayor of New York City from 2002 to 2013, and his current net worth is over $55B. 

 

#10 – Larry Page

 

Page is the co-founder and CEO of Alphabet Inc., which is the holding company of the world’s largest search engine, Google. Google also runs several popular digital services, including Cloud, Gmail and YouTube, and Page’s current net worth is over $50B.

 

Keen to create and capitalise on untapped business opportunities? Build on your entrepreneurial skills and stand out from the crowd with our Certificate of Entrepreneurship!